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I don't seem to be able to find this discussed anywhere so here goes.
What do you all make of ntl's preliminary results for Q3 2003 http://www.ntl.com/mediacentre/press/pdf/2003Q3.pdf On the surface they certainly look good and is a positive step forward for the company. What does everyone else think? |
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Q3-2003 Q2-2003 Q1-2003 Q4-2002 Q3-2002 |
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I expected NTL to gain more customers, especially as they are given away some of their services for free. Only 56,000 new additions. Shameful really. It was not so long ago, as much as 70,000 customers were leaving NTL each quarter. The crunch will come when they have to start charging for their services. Expect mass exodus again.
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I have quoted net figures. The figures are shameful because NTL are giving away some of their services for free and yet they can only manage 56,000 net additions. That would be a serious concern. Remember, it was not too long ago, NTL were losing 70,000 customers net. |
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By comparisoon to this time last year, they appear to be improving ....... on their Net customer movement anyway ( -29,000 to +56,000).
The service does seem to be improving in general too, as has been noted there are far fewer NTL hell stories appearing ..... or is it the state of the forum ... or do people just not know about us ? |
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NTL removed 15,000 zero pay analog TV customers from their figures, but it is not clear whether they removed them from the Q3 - 2003 figures or have removed them since the report.
What does seem clear from the figures is that NTL are continually losing TV customers. They may be gaining Digital TV customers but they are losing Analog customers at a faster rate. I wonder how many of the Digital TV customers are only there because of the inducements NTL have given them to retain the service. The average revenue per user has increased slightly but I would imagine that it would have fallen if this years figures were priced the same as last years. Price increases are the only thing to have generated this rise in revenue per user. During this year churn percentage is increasing. |
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The likes of ITV Digitial will have given them a knock, and the subsequent Freeview stuff.
The question is now why are people leaving ... seriously. Is it:- the bad service ... better alternatives .. Sky - Telewest is not an option really More Freeview availability what ...? |
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My view is that NTLs churn rate will continue to increase for several reasons:
Analog TV customers will look carefully at all options, including Sky and Freeview when they come to upgrade to digital. How many NTL customers stay with them simply because they can't be bothered to change or because they are enjoying inducements to stay with NTL. Digital customers will become fed up with the "coming soon" situation on interactive and the lack of a decent EPG. Sky+ will tempt customers away and NTL are probably years away from having a comparable product. Broadband pricing, availability and quality of service will drive customers away. Insistance of having a telephone line in order to get Digital TV is a big mistake and as ADSL gets faster and cheaper customers will be lost to ADSL and they will have to get a BT line making their NTL redundant and the NTL DTV package £9.50 more than Sky. |
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Not going to answer the above immensely well informed points, just to say that net cash flow inwards of £98.1 million and customer base rising can't be too shabby :)
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I quite agree - which is why I said it was a downside. :D
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At the moment, the new customers are probably taking advantage of NTL special offers - well who would turn down free services. A year ago, the net loss of customers leaving NTL was reduced which meant NTL were gaining new customers. After 12 months of rubbish customer services they have voted with their feet at the end of their 12 months contract. I expect the number of customers leaving NTL to increase, unless of course ntl are willing to bribe them with more special offers. |
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