New army recruitment campaign
 

Oh dear, who thought of this? Are they still using Capita?

https://www.theguardian.com/uk-news/...mpression=true

Re: New army recruitment campaign
 

Pathetic is the word that springs to mind.:td:

Re: New army recruitment campaign
 

Re: New army recruitment campaign
 

Seems fine to me? It's got the attention they desire after all.

I think they're using the negative stereotypes 'snowflakes' ironically, intentionally subverting them because after all these are people who'll be in the army.

Re: New army recruitment campaign
 

Seems fine until you scratch the surface and find thanks to crapita army recruitment Is 30% under target and has been for each of the 6 years they have been in charge of it, 47% of recruits drop out between the successful interview stage and starting basic training, largely due to the outrageous delays in processing applications and this is their answer?

Re: New army recruitment campaign
 

If we find ourselves at war with the pokemon or supermario bro's well be in a position of military superiority.

Re: New army recruitment campaign
 

I think your criticisms are relevant to Capita but not the new advertising campaign which is not trying to solve the previously poor admin from Capita. I would hope that the Government is addressing this point too
As Damien has said, the advertising campaign has raised awareness. The question is: can it convert awareness into strong applications. Time will tell and only then can we judge the effectiveness of the advertising.

Re: New army recruitment campaign
 

Some would say sort the process out before launching a new campaign, they may have but going on past experience of crapita, I doubt it

Re: New army recruitment campaign
 

Hopefully, the Government has sorted the Capita situation out before launching the campaign.

Re: New army recruitment campaign
 

Seeing as though modern conflict is already thankfully moving away from bodies and bullets......

Re: New army recruitment campaign
 

excellent news, maybe all the ex squaddies can become policemen then :D