on demand
 

Hi,i have always wondered why on demand hardly has any hd content.surely if the original broadcast was in hd why is the on demand programme not in hd?.would it cost virgin more in fees to do this?.the worst/best example of this is the bundesliga highlights from ch4.the on demand picture quality is truly appalling.regarding more channels this coming year the only one i want is universal hd and i would be a happy man despite a ten percent increase in my bill. Cheers john