Originally Posted by SkyNews

Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be better targeted at them.

The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer magazine.

The screen, positioned at the till, scans the eyes of customers to determine age and gender, and then runs tailored advertisements.

The technology also adjusts adverts depending on the time and date, as well as monitoring customer purchases, The Grocer said.

Privacy campaigners say the system puts forward a "huge consent issue".

Nick Pickles of Big Brother Watch said: "Scanning customers as they walk through the store without customers ever giving permission for them to be scanned in that way ... There's a huge consent issue there."

He said facial recognition technology is getting more advanced all the time, adding that you could be queuing to pay for groceries and a CCTV camera could be "literally scanning who you are".

Mr Pickles added that companies and stores using this system must tell their customers.

"If people were told that every time they walked into a supermarket, or a doctor's surgery or a law firm, that the CCTV camera in the corner is trying to find out who they are, I think that will have a huge impact on what buildings people go into," he said.

Mr Pickles said the only way the systems can be ethically deployed is if consumers opt in to have their image stored and their behaviour tracked, rather than there being no choice in the matter.
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Originally Posted by Russ (Post 35640527)

Can't wait to find out what 6 men with ponytails sitting around a table in an ad agency think which products I'm interested in.