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-   -   Bolt vs Blot (https://www.cableforum.uk/board/showthread.php?t=33694086)

Qtx 28-06-2013 13:02

Bolt vs Blot
 
Quote:

Virgin Media set to unveil new campaign featuring Usain Bolt and Sir Richard Branson

Virgin Media is set to unveil a new campaign on Monday 1 July, featuring Usain Bolt representing Virgin Media’s superfast fibre optic broadband, going head-to-head with Blot, a slow and inefficient challenger representing regular broadband powered by DSL technology.
Full story at TheDrum

Wonder if this will get banned by the advertising standards like many of their other ads ;)

Mick Fisher 28-06-2013 14:48

Re: Bolt vs Blot
 
So basically VM are inferring that their cable services are the dog's danglies and xDSL services, which include their own National service, are rubbish.

Criticising a technology used to provide one your own services is a strange tactic indeed. :confused:

I note no distinction is made between ADSL and VDSL services.

So I take it VM are inferring that their cable service is superior to BTO's VDSL service when it just plainly isn't. :rolleyes:

It seems to me the claims VM make here are just as economical of the truth as their "unlmited" claims.

BenMcr 28-06-2013 15:33

Re: Bolt vs Blot
 
Quote:

Originally Posted by Mick Fisher (Post 35589632)
So basically VM are inferring that their cable services are the dog's danglies and xDSL services, which include their own National service, are rubbish.

If you look at the image in that article it just says 'regular broadband'

---------- Post added at 16:33 ---------- Previous post was at 16:30 ----------

And the linked site itself at www.virginmedia.com/challenge says:

Quote:

"Regular Broadband" (ADSL2+ over 10Mb, excludes fibre products) 24hr average speed of 6.9Mb.

Qtx 28-06-2013 16:11

Re: Bolt vs Blot
 
Definitely pushing the boundaries or being misleading yet again. My money is on the ad getting banned :LOL:

muppetman11 28-06-2013 16:15

Re: Bolt vs Blot
 
I love this part from the link
Quote:

We believe everyone should get the superfast speeds they expect
So why continue with traffic management then something that actually slows your speed :rolleyes:

Qtx 28-06-2013 16:20

Re: Bolt vs Blot
 
Quote:

Originally Posted by muppetman11 (Post 35589675)
I love this part from the link


So why continue with traffic management then , at a time when its biggest competitors have none :rolleyes:

BT and Sky both fail at educating customers as to this type of difference in their own adverts. They make small references but they need to actually come out and say "VM slow down your connection on purpose to this %, while we don't". Customers will continue to be mislead otherwise and that means more customers for VM.

denphone 28-06-2013 16:31

Re: Bolt vs Blot
 
Quote:

Originally Posted by Qtx (Post 35589670)
Definitely pushing the boundaries or being misleading yet again. My money is on the ad getting banned :LOL:

Oh dear a leopard never seems to change his spots.;)

Qtx 28-06-2013 16:38

Re: Bolt vs Blot
 
Quote:

Originally Posted by denphone (Post 35589680)
Oh dear a leopard never seems to change his spots.;)

Your post adds what exactly to the discussion of the topic in this thread?

People in glass houses....:rolleyes:

denphone 28-06-2013 16:57

Re: Bolt vs Blot
 
Quote:

Originally Posted by Qtx (Post 35589684)
Your post adds what exactly to the discussion of the topic in this thread?

People in glass houses....:rolleyes:

Just pointing out to people that some people have it in for Virgin Media no matter what they do and l am afraid you are one of the top contenders for that but alas many people know that any way.:td:

Maggy 28-06-2013 17:20

Re: Bolt vs Blot
 
Please stick to the topic.

Mr Banana 28-06-2013 18:04

Re: Bolt vs Blot
 
Have seen both ads and they are very good, doubt there will be any issue with them.

craigj2k12 28-06-2013 20:28

Re: Bolt vs Blot
 
Quote:

Originally Posted by denphone (Post 35589690)
Just pointing out to people that some people have it in for Virgin Media no matter what they do and l am afraid you are one of the top contenders for that but alas many people know that any way.:td:

Are you saying the ad isnt misleading?

BenMcr 28-06-2013 20:36

Re: Bolt vs Blot
 
Quote:

Originally Posted by craigj2k12 (Post 35589782)
Are you saying the ad isnt misleading?

In saying 'regular broadband' is slower than 'fibre optic broadband' - no it's not

Qtx 28-06-2013 20:52

Re: Bolt vs Blot
 
Quote:

Originally Posted by BenMcr (Post 35589783)
In saying 'regular broadband' is slower than 'fibre optic broadband' - no it's not

If consumers take it to mean that regular broadband means other providers broadband then it is. One would assume that VM is comparing its own broadband package vs a competitors competing product, which it isn't. Its like comparing apples and oranges.

Hey look there, its a wookie! It does not make sense.

Mr Banana 28-06-2013 21:00

Re: Bolt vs Blot
 
Quote:

Originally Posted by BenMcr (Post 35589783)
In saying 'regular broadband' is slower than 'fibre optic broadband' - no it's not

Agree, there is no reference to any other provider, the ads are simply stating what is already known through Sam Knows data and that's why they will not have any issue with what they are saying.

On another note, take away the emotional element of the content, VM get nominated for a hell of a lot of awards for their cutting edge advertising, but that's for other forums where like minded people appreciate quality in particular segments ie marketing

Q - QTX and his soul mates responses.........


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