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The future of pay-television
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Re: The future of pay-television
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Re: The future of pay-television
Only because there is no currently viable alternative Den. IMO, pay TV will start to decline in a few years. It wont vanish completely as people will still subscribe for the sports but everything else? Nah!
We haven't any Netflix or Amazon streaming ... no Blockbuster etc. Wait until YouView appears, Wait until Netflix arrives next year. Why pay Sky for the movie channels when you could pay Netflix say £10 a month for unlimited rentals? Apart from the five terrestrial channels why subscribe to all those channels you don't watch when they might start to offer sometime soon micropayments for VOD. Great! You've got Discovery but you might only watch a few shows a week on it. Pay-TV is linear TV and linear TV will be dead in the water in the not too distant future. Proof? Looks like VM will have had what... 1 billion VOD requests by year end? |
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l am sorry but Linear TV is still going strong and will still be going strong in 10 years. http://www.indiantelevision.com/mam/...g/augmam58.php http://www.worldtvpc.com/blog/linear...-run-research/ http://www.cable.co.uk/news/thinkbox...-tv-800704130/ |
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The thing that concerns me is that if the Linear TV channels go, who is going to pay for those wonderful series the Economist mentions? All have been made for Linear channels. I've seen no evidence of the likes of Netflix working on new series. IIRC , Google made noise about developing their own TV productions, but I don't believe anything has come of it. |
Re: The future of pay-television
Linear TV aint going anywhere and that is a FACT.
You can rant all you want about your Netflixs and you Lovefilms but they have huges problems to overcome. So far they are stuggling to get the rights to movies and cost of delivery is only going to go up. It is estimated that it cost Netflix more in postage to send DVDs by mail then it does to stream. And so far they are getting a free ride in streaming wait till there is a back lash and ISPs demand far bigger sums of money to deliver enormous amounts of data. Oh and here is one metric that people need to remember, for linear broadcast it cost the broadcaster the same whether one person watches or 50 million watch. With streamed media the more people that watch the more expensive and problematic it becomes. With very few exceptions all shows are made for TV and Pay TV in the States is turning out quality drama after quality drama at the moment. And finally 1080i broadcast of on HDTV with 5.1 sound will always look and sound better then the highly compressed crap the Lovefilm offers. |
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I see pay-tv and linear channels surviving for a good few years yet, but there will be a steady growth of VOD and ultimately, I am pretty sure that the preferred way to watch for the majority will be on a TIVO-like box with walled garden internet streaming through subscriptions or pay per view. The greediness of Sky in trying to milk everyone for all its worth will encourage this shift to a less expensive way of accessing the programmes individuals really want to see. Unless, of course the Competition Commission surprises us all and does something about Sky's exclusivity deals.... |
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So currently VM are essentially the only provider who could support broadcast HD quality streaming, (maybe with the exception of BT Infinity depending where you live) but how long do you think that will last? I don't see linear TV going anywhere but I see streaming becoming a seriously credible competitor. |
Re: The future of pay-television
The internet will kill traditional TV broadcasting as we know it.
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For 1080p streaming to become a commercial reality, we need a major breakthrough in compression technologies. That will come, but not for a while. |
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For non-premium channels, pretty sure eventually people will resent paying for channels that also break up the programs with adverts, because it seems you end up playing a lot of money for a few programs you actully want, AND those are interrupted by ads... with boxes that support online catchup, one of the big pluses of VM's TV oferring is eroded, so going freesat (or even the freeview box with catchup feature) would be less of a shock.
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Re: The future of pay-television
Linear broadcast TV creates the market for VOD services.
In a commercial environment, either subscriptions, or advertising, or both, pays for the content to be created. The subscription/advertising money is only available because the linear distribution model guarantees a sufficiently large audience. Having created the content in the first place, the linear broadcasts also act as a massive advertisement for the existence of that same content on VOd services. Do not underestimate the passivity of a British TV audience at 8 or 9 pm on a weekday evening. The overwhelming majority of us still pick from the choices that involve least effort, namely the linear terrestrial public service channels. This is the case across all homes, even those that have access to subscription and VOD services. |
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