Do virgin advertise enough?
 

Just been flicking through and noticed 3 sky ads in the space of ten minutes in our eyes cable customers do virgin advertise themselves enough like have we ever seen an advert on tv about the v+ i haven't i have seen a few about broadband but thats about it.;)

Re: Do virgin advertise enough?
 

Virgin Do advertise quite a bit, but concentrate on Broadband where they really should have the technological high ground.

Changing any general perception that if you want digital TV you need Sky, is always going to be a tough nut to crack when Sky is the high profile provider. Indeed a lot of skys advertising is about the channel content, rather than the distribution method.

Re: Do virgin advertise enough?
 

BSkyB is the UK's largest advertiser, so unless you want VM prices to increase to cover marketing costs I'd keep quiet on the matter ;)
source
A better question would be "do they advertise effectively"? I've long thought they haven't really marketed the VOD service well - it's so superior to Sky Anytime and Box Office but it's a well-kept secret. It will be interesting to see how they promote TiVo.

Re: Do virgin advertise enough?
 

I hate Sky's advertising, it's too much, especially on Sky branded channels. i don't watch them much because of that!

VM advertise quite a bit on local radio.

Re: Do virgin advertise enough?
 

yeh not much advertising for the tv because i dont think they are at a stage yet that they can advertise purely because SKY have ALL the channels in HD and we dont lol so its a pointless fight at the moment, so we just stick to the broadband as we are the best at that. needless to say when new things happen virginmedia do stick a mention in, like they did with the v+ but its more local advertising billboards and posters and leaflets and letters through the post and that rather than TV.

Re: Do virgin advertise enough?
 

They seem to do lots of arty adverts but not the simple adverts that say get this, this and that for XX a month.

Sky are very good at saying take any Sky package and get free calls and broadband.

Example Virgin adverts
http://www.youtube.com/watch?v=LOkhmsCykpw
http://www.youtube.com/watch?v=xry73HTcf9o
http://www.youtube.com/watch?v=QdeDd...eature=channel
http://www.youtube.com/watch?v=5csgB...C9CB6&index=28
http://www.youtube.com/watch?v=h7KETHB_R_Q

Re: Do virgin advertise enough?
 

Sky are very good at advertising anything, I think.
Virgin need to start spouting off aswell, start being a bit more cocky.

Re: Do virgin advertise enough?
 

I think they will when Tivo is available to the masses. Their TV offering is not worth shouting about just yet.

Re: Do virgin advertise enough?
 

We were watching sky movies last night when an ad appeared just before the film promoting sky movies !

I fully understand the need to advertise your services, but what is the point in Sky advertising a subscription channel when you are already subscribed to it. Further, you could not see the ad on the channel unless you were subscribed !!!

Re: Do virgin advertise enough?
 

Indeed, I find their advertising nauseating at best. They advertise way too much. It's over-kill and really puts me off their programming/channels. :sick:

The Sky Movies advertising above is a good example!

Re: Do virgin advertise enough?
 

VM have a lot of press advertising at the moment along with billboards, bus shelters and TV adverts using Speedy Gonzalez.

I see at least 2 in the Metro paper each day.

Re: Do virgin advertise enough?
 

VM's marketing budget for this year was around £170m:
http://www.guardian.co.uk/media/2010...sing-broadband

They've just become the 1st major sponsor of Capital FM and will 'take over' that radio station's web page. Also, they will sponsor the drive time show for 6 months and VM will be incorporated into the programme’s name. Also:

You know, the "Capital FM Drivetime Show, Sponsored by Virgin Media's TiVo", has a nice ring to it, don't you agree? ;)

http://www.marketingweek.co.uk/secto...021903.article

Re: Do virgin advertise enough?
 

You can guarantee that when TiVo is ready to roll that they will majorly "ramp up" their marketing.

Re: Do virgin advertise enough?
 

Its all about balance too much is turn off counter productive. I actually think virgin got it about right but do wish they plug TV bit more.

Also if the advert is shocking take the new iceland one that just drives me nuts is loud on alot really bad. Scifi showed the damn thing 3 times between the film Myth.

My mum hats go compare and I think marketing companies can actually make or kill a company if its irritant.

Re: Do virgin advertise enough?
 

Fact is though, this shows that the advertising worked ! You can remember the brand name, and that is what matters.

Now for me, if I can get the image of Jason Donovan in suspenders out of my head ...... ;)