Post-office offering free to uk mobile calls
 

Perhaps Virgin media would like a little point in the right direction.. Since indeed we do pay more on line-rental and get little back (apart from pressure to use inclusive call packages at another high rate).

http://www.postoffice.co.uk/portal/p...diaId=19800178

I may not call many mobiles, but they are mainly at the weekend, and this could indeed encourage me to take my line out with post-office..