British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

http://www.guardian.co.uk/business/2...cy-and-the-net
• Controversial online technology is dumped
• Group behind system in talks with overseas firms

BT-
"We continue to believe the interest-based advertising category offers major benefits for consumers and publishers alike," said a spokesman for BT. "However, given our public commitment to developing next-generation broadband and television services in the UK we have decided to weigh up the balance of resources devoted to other opportunities.

"Given these commitments, we don't have immediate plans to deploy Webwise today. However, the interest-based advertising market is extremely dynamic and we intend to monitor Phorm's progress …before finalising our plans."

Phorm-
"It is not a great surprise to us, to be honest. It has been a long process and we have never had a definitive date on a launch," said a spokesman. "Phorm is not just dependent on a UK model with one ISP."

This year the company announced a trial of its technology with KT, South Korea's largest ISP, and another overseas deal is expected to be announced shortly.



Awaits Virgin Media announcement.........

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

:)

one bit of goodnews for the day then ;)

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

" Phorm shares fall as BT opts out "

http://news.bbc.co.uk/1/hi/technology/8135850.stm

They have taken abig hit becuase of BT, there shares fell major as well.

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Also reported in the Reg.

http://www.theregister.co.uk/2009/07/06/bt_phorm/

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

I wounder if Virgin will do the same then. I do wounder.

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

:clap: :clap:

Well done BT

re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Steady on. They didn't drop it because they wanted to they dropped it because they had to (but I know what you mean!) :D. Well done to all those who wouldn't put up with this webspy nonsense.

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

And now Carphone Warehouse has ditched Phorm too :)

http://business.timesonline.co.uk/to...cle6652692.ece

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Now lets hope Phorm go forth in short jerky movements and leave us alone for ever

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Good news but one that has to be kept to which means public have to stay aware this could return, people ike Kent will continue to attempt to get this into the system or return to old ways and sneak it onto peoples computers.

What it has done is made a lot more people aware of how to secure their computers and learn more about cookies.

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

I notice Phorm are still claiming that they are partnered with the 3 top isp's in the uk.

This from there website

What a bunch of lying gits.

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Looks like Talk Talk hows now also step back from it as well.

http://news.bbc.co.uk/1/hi/technology/8140368.stm

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Yes, TalkTalk are the only one of the 'big three' to 'terminate its contract' with Phorm, meaning that CPW and Phorm have parted company!

BT has shelved rollout of webwise indefinitely. Watch and wait.

Virgin Media on the other hand is still considering deployment.
rather a brave move if you ask me.

LONDON (Dow Jones)--Virgin Media Wednesday said it hasn't ruled out adopting controversial new online advertising technology, but said it would communicate openly with its customers before any decision is taken.

The firm said it hadn't yet decided whether to introduce the Webwise Discover online advertising technology system developed by Alternative Investment Market-listed Phorm Inc (PHRM.LN).

"We recognize some consumers have significant concerns about the potential implications of interest-based advertising for their privacy. Virgin Media is committed to ensuring that any future deployment complies not only with the relevant legal requirements but - as an absolute minimum - the best practice guidelines contained in the Internet Advertising Bureau's recently published code of practice," spokesman Vani Bassi said in a statement.
http://online.wsj.com/article/BT-CO-...08-708121.html

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

Phorm aint gone away yet Virgin haven't told us if they are going to use Phorm or drop Phorm yet, until I hear this I am keeping my eyes open for Phorm creeping in.

Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
 

:Yikes:

Oh well....I suppose there has to be first time for everything. :rolleyes: