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-   -   Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] (https://www.cableforum.uk/board/showthread.php?t=33628733)

Akia 09-03-2008 11:20

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by ynwa (Post 34503268)
I take no notice of Ads. EVen if they are Ads of things which would interest me. I dont click on Ads, i dont acknowledge them, and wherever possible i block them. All my surfing habits and especially my online purchasing is done from sites i know and trust. Your adverts will not make a difference to this.

Thats a very selfish way to look at things. How do you think sites like this stay online, by ads. I make a point of clickin on a few ads now and again even if I've got no interest in them because I know for every time its a little more £ for the sites I use which helps keep them online.

ynwa 09-03-2008 11:21

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
I Donate to the smaller sites i use.

Florence 09-03-2008 11:25

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by BloodyL (Post 34503166)
The Telegraph online thinks we should Shut up or pack up!


After wasting my time reading this then sending a link to someone who works within the news pressindustry he wa shocked. He said it reads more like a PR reply for Phorm without any real investigation into peoples fears. also he quoted
Quote:

Honestly, can't these guys not see why everybody is so concerned about Phorm, which is practically one step into the realm of legitimising Spyware.

bigbadcol 09-03-2008 11:38

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by PhormUKPRteam (Post 34503197)
In terms of audit, the claims Phorm make as regards systems, policies and procedures are regularly audited by the privacy audit department of Ernst & Young.

Hello are Ernst & Young either

1) a Hi tech computer company

2) Computer security experts

3) Accountants

phone 0799 92761 for your chance to win 10,000 pounds

My question to Phorm
How much did you pay Ernst & Young for the audit?
Have you had an audit done by any independant computer security experts?

(for Phorm who are not based in the UK. Accountancy audits + GMTV = coverup)

:) If you connect all the spin put out by Phorm, to a power generator could you could solve the world energy crisis:)

Florence 09-03-2008 11:46

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by PhormUKPRteam (Post 34503202)
I do not have that information in black and white in front of me so I have passed this over to Phorm.

Just what information have you got in black and white?
Any of the reports that Phorm say they have completed with results for security and protection of our data?
Results from any tests completed with happy customers remarks?
Why is this trialing in the UK instead of America who spend more money online than we do?


Quote:

Originally Posted by PhormUKPRteam (Post 34503202)

To clarify,

Phorm can never know who you are or where you've browsed. All that is ever stored is a random number, advertiser categories eg sport or travel and a timestamp. Phorm technology cannot tie into the ISPs authentication systems or any other information the ISP holds on their subscriber.

Who will write the new scrpts once Phorm is in place?
Who will control the updating of servers?

In your present role as PR for Phorm just what expertise have you on understanding how scripts work on computers/servers and just how easy it is to update a script to grab more infroamtion from our computers without us knowinf once this goes live. Yes a quick script update could change the gathering od no data to knowing everything.
MPO this is too great a risk to hand over to a company with the background of this company.


Quote:

Originally Posted by PhormUKPRteam (Post 34503202)

I will forward this to the tech team and get a full reply on this.

Could you also ask if I have this on my pc workign and visit ISPreview.co.uk who have some adverts for helping to pay the bills will these adverts be changed to more acceptable ones in Phorm's scripting or will I still see the ones that should be there?

Since I have an internet connection ( and until this brown stuff hit the fan was happy to stay) I dont search for ISPs but more computers, games cars and anything else that friends ask for help on so ISPreviews adverts for ISPs would change to more relevent ads?
Like3 stripping ISPr adds and putting up phorm adds that are from businesses who pay phorm to advertise them?

This from a a good friends who works for the press is really befitting the phorm way.

Quote:

Honestly, can't these guys not see why everybody is so concerned about Phorm, which is practically one step into the realm of legitimising Spyware.

Ravenheart 09-03-2008 11:50

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
i've been looking through a few sites this morning regarding this whole Phorm thing. I too wondered why Ernst and Young's name was constantly being bandied about.

I found this SITE which again used the Privacy International spin, which we know PI have refuted. They also claim in the article that APACS the UK payments association love it too .
It seems that any intelligence has vanished from these organisations, and they're falling hook line and sinker for the Phorm "it's safer" spin.

lucevans 09-03-2008 11:56

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Bit-by-bit, Phorm's CEO and other employees have admitted that even with an explicit opt-out, all our webpages will still pass through the hardware that Phorm are installing in our ISPs infrastructure, and that hardware is the place that data anaylsis will be done on the content of our web browsing. Regardless of whether the result of that data analysis is used to serve adverts or stored anywhere, people must realise that once this genie is out of the bottle, there's no putting it back.
By this I mean that once the ISPs networks have had packet analysis hardware installed throughout, then it becomes possible in the future for the company that controls that hardware to change the nature of what is does. We have assurances that the current software installed in these boxes goes out of it's way to collect no personally-identifiable information, but it is just that - software.
The thing about software is that it can be upgraded, changed and even replaced with completely different software, and should Phorm decide to chance their arm in the future (or, more likely, the government changes data protection laws to allow more intrusion) it's a very simple task to change that software and instantly start to do something much more sinister with our browsing data. Indeed, Phorm have already hinted at this with statements about adding "functionality" in the future.
Of course, should other legislation be passed in the future regarding state-monitoring of our web activities, the physical infrastructure to do this will already be in place, thanks to Phorm.

bigbadcol 09-03-2008 12:06

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Thank you phorm.

One good thing that this whole episode has done is to make me take notice of web ads.

Before 2 weeks ago I was happy to see the adverts, no big deal and a bit of screen space used up.

I now have Adblock installed, and noscript. I am also checking my router logs and blocking ad farms and other junk at the router.

So my web experiance is now better thanks to Phorm, it is now faster and advert free. ;)

Ravenheart 09-03-2008 12:09

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
As a few others have mentioned Simon Davies seems to be very quiet on the issue, and when he writes a piece like this , in September of last year, it really does make me wonder where his sudden affection for Phorm and it's actions has come from.

lucevans 09-03-2008 12:11

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by Akia (Post 34503278)
Thats a very selfish way to look at things. How do you think sites like this stay online, by ads. I make a point of clickin on a few ads now and again even if I've got no interest in them because I know for every time its a little more £ for the sites I use which helps keep them online.

If it's selfish to choose not to read/watch/listen to advertisements then I'm selfish.
I'm afraid that I don't agree with your view that advertising on the internet is a price worth paying for diversity. I wonder how much of this PR fiasco is due to the lack of understanding by an American businessman (Kent Ertugrul) of the differences between the American public's attitude to advertising and that of the UK public, where we have cherished, non-commercial institutions like the BBC? And before you start the "ah..but the BBC is licence-funded" argument: so is my Virgin media internet connection - to the tune of £37 a month!
You'll be calling us communists next :rolleyes:

Toto 09-03-2008 12:32

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by bigbadcol (Post 34503289)
Hello are Ernst & Young either

1) a Hi tech computer company

2) Computer security experts

3) Accountants

phone 0799 92761 for your chance to win 10,000 pounds

My question to Phorm
How much did you pay Ernst & Young for the audit?
Have you had an audit done by any independant computer security experts?

(for Phorm who are not based in the UK. Accountancy audits + GMTV = coverup)

:) If you connect all the spin put out by Phorm, to a power generator could you could solve the world energy crisis:)

With respect, Ernst & Young have years of auditing experience. Of course Phorm had to pay them. They will employ specialists in many fields including accounting, IT, forensic examination (computing and accounts), and business management and law, with offices and local experts all around the world. To even hint that Phorm could be involved in any cover up with Ernst & Young could put this message board in danger of breach of libel/defamatory rules in the UK, resulting in potential civil action against the hosting company, and the board owners....so be careful please.

Their audit was carried out using American privacy guidelines, which may well not carry any weight in the UK.

Phorm have already said that their systems and process can be audited to meet exacting UK standards (whatever they are), and I think its only a matter of time.

VM, BT and Talk Talk will have their own acredited Internet Security specialists in-house, or on contract, and they will be responsible for making sure that any equipment in place, permanently or on a trial basis meets UK RIPA standards and Internal security best practice.

I'd like to see the spin cut out, and get down to the real nitty gritty too. Sell it how you want, but webwise is just another link in the chain. A good browser and simple common sense will stop most phishing sites, and is yet to be proved that WW is a safer experience, or adds any value to Internet safety.

Traduk 09-03-2008 13:10

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
I would agree that Ernst and Young is highly reputable company which has and deserves maximum respect.

In the attached Url to their Pdf document the penultimate paragraph is very worthy of note.

http://www.phorm.com/user_privacy/EY_Phorm_Exam.pdf

bigbadcol 09-03-2008 13:15

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by Toto (Post 34503331)
With respect, Ernst & Young have years of auditing experience.

PeopleSoft case
http://www.forbes.com/2002/05/21/0521topnews.html

WorldCom, Ernst & Young, Enron
http://www.albetzreporting.com/cs_worldcom.html

Investigations still on for Ernst & Young, PricewaterhouseCoopers
http://www.sundaytimes.lk/070204/Fin...mes/ft309.html

Ernst & Young have also had criminal investigations by the New York grand jury in 2004/2005 which resulted in a large settelment to avoid criminal procedings

I am sorry. The public record shows that Ernst & Young does not have such a good history.

So please forgive me if I dont trust this respected company. Who like may others were mixed up in Enron

Florence 09-03-2008 13:28

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by Ravenheart (Post 34503298)
i've been looking through a few sites this morning regarding this whole Phorm thing. I too wondered why Ernst and Young's name was constantly being bandied about.

I found this SITE which again used the Privacy International spin, which we know PI have refuted. They also claim in the article that APACS the UK payments association love it too .
It seems that any intelligence has vanished from these organisations, and they're falling hook line and sinker for the Phorm "it's safer" spin.

Started to search the names mentioned in this quote.
Quote:

Many leading publishers and advertising agencies have partnered with Phorm for

the launch of OIX. They include; FT.com; iVillage; Universal McCann; MGM OMD and Unanimis specialises in internet advertising, delivering audiences for advertisers and advertising revenue for website publishers..
FT.com = American news almost sure any adverts from them will incurr inport and shipping costs more relevent to the American ISP market so why n ot start in America?

iVillage = more a community covers Health •Diet•Pregnancy & Parenting•Beauty & Style•Home & Garden•Go Green•Food•Weddings•Love•Entertainment•Astrology•G ames VIDEOS•PHOTOS•BLOGS•MESSAGE BOARDS•CONNECT•iVILLAGE CARES
//iLEARN•SHOPPING.

Universal McCann = universal advertising company.

MGM OMD = this would be no suprise with links to MGM can be sure P2P will not work through this system it will be black listed not that I ever use it but many do for one thing or another.

Where I already have all their adverts blocked which shows i don't want this stuff forced onto me.

Kursk 09-03-2008 13:29

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
 
Quote:

Originally Posted by Traduk (Post 34503348)

"The form service is designed to avoid the collection and storage of Personally Identifiable Information (PII), however you have the right to request a copy of any information that Phorm may have about you and to have any inaccuracies corrected."

So the system is not designed to collect PII but if it does you can always get in touch to update your profile? At the same time, you could always add a bit more like the colour of your socks and underwear so that the profile is completely comprehensive.

Cat, bag, out of.


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