Re: Movie news, trivia and other snippets
So Tenet is apparently doing very well digitally over a month since it's release:
https://www.indiewire.com/2021/02/vo...ld-1234613701/
Quote:
It left room for two titles to continue flying high with “Tenet” at $5.99, and “News of the World” at $19.99. Like last week, each placed #1 on two of the four charts we track.
Ongoing interest in Christopher Nolan’s film may seem ironic as it was the last major Warners release to see a traditional rollout. The studio reportedly recoups 70 percent of VOD rental; if there were 1 million rentals in a week, at the current price of $5.99, it would generate nearly $4.2 million. That would justify delaying a move to HBO Max.
As a PVOD, Universal sees a more generous revenue share of 80 percent on “News of the World” rentals. For a $4 million return — a nice bounty for a film with a reported $38 million budget and a sale to Netflix for the rest of the world — it would need 250,000 rentals.
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But if you consider those numbers of $4.2 million at a price of $6 a rental and $4 million at a price of $20 a rental as very good you can see why studios do not want to release direct to VOD.
Tenet opened to $20 million on it's first weekend with most of the U.S theatres being closed. Tenet's entire domestic run was poor and was hardly seen by anyone but it still generated a total $58 million which will be more than it looks like it can amount on VOD.
Worth keeping in mind when we wonder why films are constantly being kept back.
The main motivation to release them at the moment would be a loss leader for someone like Apple to promote their streaming services. |
