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Let's pretend we're the strategists at Sky. JF: Right Den it's that time again, how much are we putting in for the Premier League rights? Den: Less than last time. (both laugh excessively) JF: Okay stop clowning around. Get a coffee and come back and we'll discuss it seriously. Den (returns with two coffees): Right, less than last time I wasn't joking. JF: But all I read is these digital marketing blogs telling me streaming is the future. Scudamore is saying Amazon are in. Den: Not happening mate. JF: Seriously? Den: Nah, BT is the only credible bidder, and we've got our cushy wholesale deal so they're not going to push. JF: Virgin? Den: Nah, cheapest way they get the Prem is through BT, and us. Wholesale deal is due next year so they'll not rock the boat. JF: Okay we will need to run this past the boss. The Boss: What? I don't pay you two to come up with rubbish ideas. Give me something credible. JF: This is credible. The Boss: Not even inflation? Not even 1% a year more? Den: Not a penny more. Less. Scenario continues until someone at the very top signs of essentially betting the business model of the whole UK and Ireland operation on there being no Amazon, no Facebook, no Google, no Apple in the auction. |
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If it's any consolation I wouldn't trust you to budget for the week. We'd run out of money by the Wednesday because you didn't realise we didn't have infinite income and that the limited income had to correspond to outgoings.
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*also been a Senior Programme Manager for a multi-national Telecomms Company. iT Director at a University, and a Head of Programmes for a multi-national Utilities company, and my Masters is in "Computing in Business’ - does that count? |
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Nor did Netflix. I’m sure they’re fully aware of the challenges facing them as well and will be monitoring the situation quarter on quarter. You yourself seem to see the challenges as well, was it not you that suggested in future platforms like Virgin will become ‘content aggregators’ and that will generate increased revenue for the streamers? Not that I see how that as wildly different from the present - only the delivery method you seem to be contending will change. Quote:
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It would be a smash hit on the comedy channel.....;) |
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