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PC World dual core advert
I just saw a TV advert for PC World featuring Intel dual core systems and when the "cutomer" asks what dual core means the assistant tells him it lets you "do two things at once, like uploading email while you're downloading tunes!"
This is such a rediculous statement suggesting you can't multitask with single core processors. But I guess this is what we've come to expect from PC World. |
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There just trying to make it sound really good to dumb people and make it sound like everybodys computers are crap compared to the dual core even though they work fine and can also multitask
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I was just telling some mates that last night.. Great minds and all that.
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now if they said encoding video whist surfing the web downloading music and uploading email might be a better example. |
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My view on PC World is that they're a utter disgrace. The BCS Code of Conduct for IT professionals states:
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Caveat emptor to an extent, but those with knowledge/skill have a duty to those without that knowledge/skill. Least, that's what I believe :shrug:
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I did recently get a PC from PCW - not for me mind - and the 10% discount did help, but the sales assistant was reasonably accurate when I tried to test him with questions! Considering these people are salesmen and not technical that isn't too bad. (The technical staff work in the clinic.) They're also decent people, normally speak to a few salesmen in a normal working day which is usually a good laugh! Nothing wrong with after-sales either - partly it's the customers (caveat emptor again) and secondly the stores raise customers' expectations either by being slightly economical with the truth or by the customers' selective hearing. I suspect the latter. And anyway... with anything as complex as a PC it must be expected to find the fault, run diags, test components - after all, the burden of proof works both ways, in the first six months the onus is on the retailer to prove and remedy the fault, afterwards it's the customer's responsibility to prove it was there at purchase (and that covers the last 6 months of the mfr's warranty and any extension to that) so that involves testing the product, running recoveries, etc... the procedures are perfectly reasonable, yet the difficult customers highlight the occasional mistakes etc etc which are rare. In terms of the actual advert in question it's what I'd say is a half truth. Nothing inherently wrong with it like with the Centrino ones. Yes a single core CPU can multi task but the way it manages it is just a simple juggling act. The CPU basically switches between one app and another constantly as only one process can use it at a given instant. In that sense it's the software that controls it not the CPU itself. With a dual core it is essentially running as 2 CPUs, both of which can be used instantaneously so the one process limit becomes a two process limit and some of the switching is therefore transferred to the hardware. If then you are running more than one CPU-intensive app at a time... there will be an immediate performance gain. Uploading email whilst downloading tunes is a poor example of it (encoding videos whilst gaming would be more suitable) but it's illustrating a point and so it's not that misleading. In any case, it's pitched at a level to be generally understood by the laymen rather than the professionals - it's an advert! It would be an instant turn off for Joe Noobie Public to have a PCW advert, or an advert from anyone else, ranting on about what dual core actually was going into the correct technology! It's pitched at common tasks, things people will do with their PCs, just a poorly thought out example nothing more, nothing less. To suggest that Quote:
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GC is quite correct.
Worst of all is the prices how much do you have to spend on a system to get a decent gfx? Its just a shame more people do not know what pcw are really like as if they did more people would have better more balanced machines than the bilge pcw sell Over priced underspeced and mis sold least you admit the sales people exaggerate unless your saying the customers are mis hearing the sales staff in which case I laugh very loud cuz they just wanna sell you something |
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It is also not true to say that the PC hardware only multitasks with a Dual core cpu. GPUs are one example (so a game can process graphics and enemy movements). A lot of cards have limited on board processing power, so the cpu can get on with other things. Quote:
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The multi tasking is improved with the dual core CPU which is mainly the point. Quote:
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Things like mislabelling products in store. Also, they have had a few complaints upheld by the ASA.. http://www.asa.org.uk/asa/adjudicati...ns.htm?adv=DSG |
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When I bought my last printer from PC World, the helpful chap asked if I wanted a USB cable. I did. He brought me a £20 cable that was long enough for me to hang myself with it. And then let's not forget that Mr Glitter was found out becase a PC World tech was rummaging through his hard drive. In this instance, the tech did the public a service - but that doesn't make it right. Also, we had an ex-employee of PC World come to work at my place. After a few months of having to deal with him, I suggested to the management that he should have a psychiatric evaluation, query personality disorder or some social-functioning disorder, such as Aspergers. He was weird in that Christie type of way. And then there's their adverts, which just make your toes curl - feel sorry for the home buyer who hasn't a clue.
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As dodgy as 2nd hand car salesman are, if you ask them whether you'd be able to take a Kia Pride off-roading, even the most dodgiest Boycie wouldn't suggest it's gonna be possible. Yet some of the things I've heard from PCW salesmen are comparable to this (playing all games for the next 2 years at the highest settings, on their budget PC...?!? :disturbd: ). Quote:
In this case, you were able to filter the bullsh*t from the truth, but put yourself in a different situation... maybe digital cameras aren't your fortÃÃâ€*’© - would you be happy if a sales assistant in a camera shop only told you half-truths purely in order to get a sale? PC World sales assistants can largely get away with it because it's a consumer product they're selling. When dealing with customers for non-consumer products, i.e. business sales, you'll find that salespeople have to be 100% truthful. Why should it be different for Joe Bloggs on the High Street? Maybe it's because the items being sold are cheaper per se, but for the person buying an item at PC World, that's not much help. I don't really blame the salespeople - it's PC World that should be hiring technically-oriented salespeople. If my local PC shop can find suitably technical sales people, I'm sure PC World can. |
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But if you pay peanuts you get monkeys ;)
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I was in there a while ago - wanted a mouse. Woman looked blank so I did the hand movements and said, "clicky clicky". Then she asked what sort :erm: Er, an ordinary house mouse? She managed to point me in the right direction. |
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It's all true :D Depressing, huh.
I think the main point is that it is possible to sell ethically - provide the buyer with information, explain things they do not understand, and generally assist/guide them in making their choice. A choice that is right for them. PC World sell on the basis of what must be sold (becase it's end of line) or what will earn the most commission. And they do this by exploiting the customer's lack of knowledge. |
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So to sum up PCW sucks what Nikki wouldnt ,daily lol lol
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I left PCW after finishing uni for better things.... much better things! Their adverts always annoyed me, especially as they obviously payed much more for slightly better adverts for The Link. I gues the marketing people in Hemel knew what sort of customers they wanted.
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After seeing the advert, yes its abit tongue in cheek but certainly nothing to get worked up over
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Exactly, after all they are talking to couple of students. :D |
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right, after laughing my a$$ off at this thread, and before you all flame me, i work at a pc world store in the clinic and have to put up with all the comments that alot of people have said in this thread daily and i can honestly say i am one of the technicians who actually know what they are doing and yes most of the sales guys don't have a damn clue about what their selling and only read from the little ticket in front of the pc lol, i must get asked about 100 times a day, what does this feature do or what does this mean
i myself have made a complaint about the advert, totaly dissagree with what is being misrepesented in the advert and think it should be corrected to actually explain what dual core's are and do (that's if you can in a 30 sec advert) oh and just to point out no member of staff is on any commision anymore |
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Simple advert
Buy a dual core machine there better than the old ones Job done ;) |
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i hear that, was working today, busy as feck with 28 laptops & pc's to work on, on my own and customers to deal with too
managers didn't even give a feck, didn't get a break either 6 hours straight with no break is no laughing matter i was totally knackered after i finnished although i do enjoy working there i just can't stand the constant demand from manager's/head office to sell sell sell wouldn't actually got a job there if i didn't need to support a family |
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I was lucky in a way, I had the advantage of turning round and saying 'screw you, I don't want to work here underpaid and overqualified any more'. Then they made me fill out an employee leaving survey that apparently head office request them to. So I filled it out honestly, they read it gave me some nasty looks and I'm sure it went straight in the bin, like most of their policies should have done. How's data back going, managing to rip people of for £99? Had anyone do the £600 option yet?
To managers/head office, support people and techies are just there for an image 'we can supply face to face support, Dell can't', we never did and never will make enough money for the company, it's not we're there for but I don't think they will ever understand that. Employees in stores never get listened to, heck they don't even get paid to appear in an advert 'it's a priviledge' apparently! I daresay DSGi aren't alone in this kind of working practice though. |
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Seems this thread is turning more into an anti-DSG rant than anything else. Which is pretty unfair considering that DSG probably shift more units than most other retailers in the UK, and let's face it, as with any company only the mistakes are highlighted. As with anything you buy what is suited to your needs and / or budget, if you want a leet gaming rig then maybe a Packard Bell is not for you. You build yourself or go somewhere like Alienware or a local dealer who can custom build. On the other foot, if you bought a PC for a novice that came with XP CD + driver CDs plus nothing else, no security software or anything, then equally would get lambasted for "not making users aware of viruses etc and using it to sell more products" yet the supplied versions of NIS *which let's face it is wack* get sneered at too. Just can't win. It's a case of horses for courses, and unless you have specialist usage of it then all PCs are pretty much equal and if you look into the purchase then you will make the best decision for you. That said I have many stories of store salesmen BSing customers, and considering they have a dedicated phone line to notify us and book problems in, then the amount that say "i took it to PCW / went to PCW and they said to ring to book it in" is daftly high. As for the ad, I've already said I believe the ad to be inherently true but just poorly illustrated. Nothing more to add. Stuart - how many of those complaints were actually upheld? Anyone can complain about an advert even for no reason in which case the ASA will just laugh. |
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i guess pc world must be doing something right as they are the only major pc specialist in the high street ! maybee they need some major competition from dell or dabs in the high street
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The last thing I attempted to buy from them was a printer - they had it on offer and was cheaper than anywhere else. I'd also looked into it to make sure it was what I wanted etc. The assistant serving me was determined to persuade me to buy another (much more expensive) model, and spent 20 minutes trying to convince me - I had to admire his persistence! So eventually he agreed to go and get the model of my choice from the stockroom - he was going to bring it to the till for me. I waited - and he bought the more expensive model out, after all, saying that he was sure this was the one I should have, as I obviously had no experience in these things! :Yikes:
I left him and the printer at the till, and have never bought anything from them again - mail order for me now! |
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Ive said it before and no doubt seeing as no one listens ill say it again " a system builder builds upto a spec a retailer builds down to a price full stop " |
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so are you saying that dabs and ebuyer are no good as well ? |
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no im saying major retailers are ie Time Dell PB HP PCW major players
smaller players Evesham Mesh sell much better spec machines for the same dollar Mind you I wouldnt buy a pre built system from anywhere |
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Most of the students i knew know quite a bit about computers ... mind u I was on an ICT course (pssh what waste of time that was:dozey: to much word and not enough networking/techie stuff). mind you I like to play games on my pc so i tend to go for custom built machines as do some of my mates becuase although shop bought pcs are getting cheap its still better to custom build as shop bought with decent graphics usally cost a fortune. that and i get to pick what goes in my pc :D |
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Talking about those students in the advert... it would be a much better advert if the stoodents turned round and said, "I bet you never went to university, eh? That's why you're working in PC World!"
sorry, nffc ;) |
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Having said that, I would have to agree with much of the rest of this thread. |
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It does enable you to the fact maybe sometimes it prioritises other tasks more doesnt mean the cores are not individual
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ok show us a good value pc desktop or laptop ?
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i have a few here
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no i mean online or sjop retailers with links |
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When I started this thread I didn't expect it to be so popular, obviously I've hit a nerve
I think its difficult for an everyday home user to find what I would call a good value PC, for the main reason that the amount of RAM almost never matches the potential of the CPU or the rest of the system when you go to PC World or any other major retailer. The result of this is that it will be a shorter period before newer software makes the system seem slow, and if you don't know much about computers you'll think you need a whole new PC, making it overall bad value. I've been fairly certain for some time that this is intentional and a cynical ploy by the major retailers to reduce the length of time before you are back in the shop buying a new PC. |
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memory is the most common upgrade, with 256mb in most machines i've seen it's just not enough most of todays programs and games next is probably graphics most machines have crappy onboard and customers wonder why it won't play hl2 or bf2 even though their machine has a 3ghz cpu and enough hdd space and don't even know if their machine will take a agp or pci-e card upgrade, most don't only because their not told, only in the very latest machines iv'e seen the slots for them i think it is a plot to get customers to keep coming back for help and this is why they get anoyed with places like pcw and currys (digital) |
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What spec are these machines that you are building for this price? (less than £200)?? |
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ebuyer have some for £145 including delivery...
http://www.ebuyer.com/UK/product/89079/rb/21200379089 Features * Processor: Intel Celeron D 315 (2.26, 533, 256MB) * Memory: 256MB DDR expandable to 2GB. * Disk: 40GB 7200Rpm * 52 X CD-Rom, additional slots available to add more optical drives. * LAN 10/100 * ASROCK/ ECS Intel 845GV chipset with built-in 64 MB Intel Extreme graphics * Audio on board incl. Front Pannel Audio * 6x USB 4 Rear - 2 front * PARRAREL Port * SERIAL Port * Game MIDI Port * External bays: 2 x 3.5, 2 x 5.25 * Expansion slots: 2X PCI, 1XAMR * PS/2 Keyboard and Optical Mouse * Linux * Windows Drivers Provided (Fully Compatible with Windows XP Home/Pro) * Open office * Software Included * AntiVirus Software; Audio Player * Warranty: 1 year RTB 48 hour response time though eSys Global Services. |
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Yeah and that AsRock MB with integrated gfx sucks. Everything on board, poor optical drive, daft OS (for newbies) - that PC is no better than anything sold at a similar spec point from PCW with all the same drawbacks, a Celeron D needs more than 256 MB and more than integrated gfx to get the best out of it.
Criticising some of the PCW machines then suggesting another with the very same inadequacies, and not even a copy of XP! |
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You're right, though, that the PC I found on ebuyeris naff, but it would suit my mother for browsing t'internet and sending emails. Oh, and not having XP forced upon you is an advantage, imo. ;) |
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I wouldn't buy one for myself though, as I play games and an Intel gfx card just doesn't cut it lol |
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I hate that advert so much, so bloody patronising and the horrible 'we are nice people' acting from the 'sales staff'. Treating the entire population as if they are stupid.
The students advert is a joke "haha, but i bet you've never done two things at once", "very funny". No, its not funny and if your a student and think that you could not do two things at once then you a clearly the most idiotic student I have ever known. btw, They said it lets you do two things at once, techincally you were already able to do it so it advert is misleading. All these chip does is make it faster. Crap, Lying, Patronising advert. |
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Yeah, good systems, so you see if I were setting up a business, I'd give you a call! But my point is that I wouldn't have to the time to build and test them, so I'd buy them pre-built after looking around. I don't doubt you make better systems than Dell et al.
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I bet he would, and with all standard parts. If you buy pretty much any prebuilt machine from the DSG group or Dell there are thing's such as the case, PSU or motherboards, that you'd be hard pusjed to replace on your own. Yes Dell are getting better, but I've seen plenty of their machines that they've slightly altered the PSU mounts in the case so that if the PSU goes (out of any warranty) and you don't want to swap the whole case then your only option is to cough up a silly amount for their PSU as you can't find a standard on that has the mounting holes in the right place.
Anyway, the advert is rubbish, not really lying though. But it is targetted at people who haven't posted here! |
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I hate the way they do it as well though. You can tell the actors are pretending to know what they are talking about with a hint of smugness yet they dont know anything!! AGHHHHH. And the fake joking and "we are your best friends".
"Duel core?......" i am so dumb but i know the nice pc world mate will help me "Why, it lets you do more than one thing at a time, like email and downloading music AT THE SAME TIME! OMG!!!! HOW AMAZING!!!!" i am so smart and I can say this bull without laughing because I am a idiot. "Wow, i am take one now thank you mr pc worl"....SHUT UP!!!! :mad::mad: |
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Well I thought it a good ad.
Normally to find out details of a pc, I would download Sandra, but now after seeing the PCW ad I don't have to. If as the ad infers it's one job per core then so far I have an 8 core processor. I might up that later if I get real busy. |
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There's a new one, which is just as cringeworthy... the one with the bird in a couple making all the decisions about what to buy, and the sales assistant randomly saying "Here's a TomTom with forty quid off" which the woman seems to decide is sufficient reason to buy one! The bloke is just there to carry the boxes by the looks of things.
DSG really need to change ad agency, imo. |
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The bloke was probably thinking something like "Even with sat-nav, she still turns left when it says go right!" ;)
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I can get lost even with sat nav :p: particularly when it tells you to turn left and there happens to be a turning on your left although it actally means the one 300 yrds ahead. (garmin i3) |
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I remember using a sat nav a few years ago that wasn't too reliable as well... it suggested turning left onto the A43 (or whatever road it was) - the only problem was that I was driving underneath the A43 so turning left onto it wasn't an option!
---------- Post added at 20:01 ---------- Previous post was at 20:00 ---------- Also, here's a great advert for using sat nav... http://www.timesonline.co.uk/article...142179,00.html [timesonline.co.uk] :rofl: |
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Thought i'd bump this thread as Dell are upto the same old crap as PC World.
Saw an advert on TV earlier saying more or less the same thing as PC World, can you listen to music and send emails at the same time with a dual core processor. Its pretty appalling the way they try and milk money out of the less computer-savvy. |
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Only just seen this topic and I too have been there, years ago when cd writers were the 'in' thing I was fobbed off by a pcw salesman into buying a scsi cd writer and scsi card instead of ide for the reason that if you burnt a music cd with ide it would not play properly and stutter alot. So I took his advice and bought a scsi 2x writer! £200 all in! Come to think of it, I still have it stashed somewhere and the thought of the grief I had with win 98 and Adaptec drivers still makes me shiver.
pcw does have its uses though, I have had good results with 'buy online, collect in store' on my monitor and printer. Couldn't resist this:- http://homepage.ntlworld.com/ashen1/...uild/intro.htm ;) |
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Ok.Can I actually ask why would anyone buy a dual core system?
Would I be able to render pictures faster in Bryce AND browse the net,send emails,chat on MSN,download largish files and eat my dinner all at the same time? Because I can 'just' about do a render and one other thing now on my AMD64 system..but all too frequently I find that my system freezes and hangs when the render becomes rather higher in polygons and I can no longer surf the web.. See I'm thinking of upgrading next year(when I'm due a largish lump sum) and I don't have a zinglebarb to build me a system..So I want to know if those in the 3D graphics world are right in wanting a dual core system? What should the advert really be telling me? :erm: |
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THE GARMIN I3 HAS NEVER LET ME DOWN |
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Is Bryce mutlithreaded? That's where the big advantage will come with a Dual, or Quad core CPU. |
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