Bolt vs Blot
 

Full story at TheDrum

Wonder if this will get banned by the advertising standards like many of their other ads ;)

Re: Bolt vs Blot
 

So basically VM are inferring that their cable services are the dog's danglies and xDSL services, which include their own National service, are rubbish.

Criticising a technology used to provide one your own services is a strange tactic indeed. :confused:

I note no distinction is made between ADSL and VDSL services.

So I take it VM are inferring that their cable service is superior to BTO's VDSL service when it just plainly isn't. :rolleyes:

It seems to me the claims VM make here are just as economical of the truth as their "unlmited" claims.

Re: Bolt vs Blot
 

If you look at the image in that article it just says 'regular broadband'

---------- Post added at 16:33 ---------- Previous post was at 16:30 ----------

And the linked site itself at www.virginmedia.com/challenge says:

Re: Bolt vs Blot
 

Definitely pushing the boundaries or being misleading yet again. My money is on the ad getting banned :LOL:

Re: Bolt vs Blot
 

I love this part from the link
So why continue with traffic management then something that actually slows your speed :rolleyes:

Re: Bolt vs Blot
 

BT and Sky both fail at educating customers as to this type of difference in their own adverts. They make small references but they need to actually come out and say "VM slow down your connection on purpose to this %, while we don't". Customers will continue to be mislead otherwise and that means more customers for VM.

Re: Bolt vs Blot
 

Oh dear a leopard never seems to change his spots.;)

Re: Bolt vs Blot
 

Your post adds what exactly to the discussion of the topic in this thread?

People in glass houses....:rolleyes:

Re: Bolt vs Blot
 

Just pointing out to people that some people have it in for Virgin Media no matter what they do and l am afraid you are one of the top contenders for that but alas many people know that any way.:td:

Re: Bolt vs Blot
 

Re: Bolt vs Blot
 

Have seen both ads and they are very good, doubt there will be any issue with them.

Re: Bolt vs Blot
 

Are you saying the ad isnt misleading?

Re: Bolt vs Blot
 

In saying 'regular broadband' is slower than 'fibre optic broadband' - no it's not

Re: Bolt vs Blot
 

If consumers take it to mean that regular broadband means other providers broadband then it is. One would assume that VM is comparing its own broadband package vs a competitors competing product, which it isn't. Its like comparing apples and oranges.

Hey look there, its a wookie! It does not make sense.

Re: Bolt vs Blot
 

Agree, there is no reference to any other provider, the ads are simply stating what is already known through Sam Knows data and that's why they will not have any issue with what they are saying.

On another note, take away the emotional element of the content, VM get nominated for a hell of a lot of awards for their cutting edge advertising, but that's for other forums where like minded people appreciate quality in particular segments ie marketing

Q - QTX and his soul mates responses.........

Re: Bolt vs Blot
 

It'll be banned for the following reason.

Miisleading.

They will no doubt have small print to go with it.

Re: Bolt vs Blot
 

Have you seen the ads - no, so how come you come to that conclusion?

Re: Bolt vs Blot
 

Re: Bolt vs Blot
 

If you say you don't know if you have fibre or not and dont know who your provider is, the microsite still says your connection is slower than virgins fibre broadband, which in many cases would be a lie.

Don't think so :p:

Re: Bolt vs Blot
 

Re: Bolt vs Blot
 

Just seen the advert and reckon it will be banned because its comparison of other providers excludes fibre products (small print on bottom of ad), yet it is comparing it to its own fibre product and Bolt is wearing a Fibre t-shirt. Misleading!

Re: Bolt vs Blot
 

Want to take a small wager

Re: Bolt vs Blot
 

Only a small one?
scared of losing your money are you? :)

it is funny when they have to put in the ad "excludes fibre products"

of course what they haven't mentioned was how big the film was. if it was any bigger than the one in the ad that took 6 seconds on cable compared to 24 seconds on ADSL, then I would say it could possibly hit the STM that would slow it down enough for ADSL (excludes fibre products) to race to the finish line first.

Re: Bolt vs Blot
 

Didn't seem misleading to me.Asdl is to be avoided here in favour of the faster cable network and as a means of NOT having a BT telephone.

Oh and I'd like to say that the reason I'm with VM is because back in the day(and even now) they provided a much more reliable landline service than any of the telcom providers back in the 80s.That hasn't changed in all these years and with all the different guises of Nynex,C&W,Ntl and VM.

Some people really should remember that NOT everyone gets a poor service from VM.That many are actually happy with the level of service they have from that company.

I'll also point out that any company would be mad to provide all the exceptions and less than perfect parts of their service in a TV ad.

Re: Bolt vs Blot
 

Maggy can you keep on-topic please. We are talking about the advert and not some telephone line or reliability you had donkey years ago. Nor do I understand your comment about everyone getting a poor service from VM as this also has nothing to do with the advert or discussion.

We were talking about the advert being misleading due to VM comparing the worst product a company can offer instead of comparing it against the fibre options like it is using as its own comparative.

Re: Bolt vs Blot
 

Then you know what to. Here is the link for you http://www.asa.org.uk/Consumers/How-...orm/Step1.aspx

---------- Post added at 14:24 ---------- Previous post was at 14:21 ----------

And then, if you have made your complaint, we can wait until the ASA rule whether it's misleading or not, rather than doing so on here till the end of time

I, for one, would much prefer that ;)

Re: Bolt vs Blot
 

Oh I was on topic in the first sentence.I know what the ASDL provides in BB speeds compared to VM cable around here because I can check it out online.The reference to a BT line is because that was the reason I chose cable over Sky or BT and is completely relevant.

As for my being off topic perhaps you should apply that to your own postings around this site.

Re: Bolt vs Blot
 

Well discussions forums generally... discuss things :erm:

Personally i'm not the sort to complain to Ofcom or the ASA but their decisions do interest me, as well as the discussions. I am certain some will make the complaint though.

As for what you prefer and trying to dictate that no one should discuss the topic until a decision...do you think you run this forum or something?

Re: Bolt vs Blot
 

Well with all due respect neither do you.

I however do find your attitude surprising about not complaining to Ofcom or the ASA considering you do so heavily believe the ad is misleading and leaving it to others..I'd have thought you would be the first to do so.

Re: Bolt vs Blot
 

IMO there is no need for individuals to complain about any advert as if it compares competitors unfavourably to the advertiser you can bet you bottom dollar that they will find something to complain about. I personally think that they will complain about this ad because to most viewers it is saying VM cable is better than other broadband when FTTC products can be shown to be better in some respects (jitter and upstream certainly and there are no ISP imposed speed restrictions either).

I'll probably stick with cable for now on a cost basis but I'm virtually certain that in my area FTTC would offer a better connection. Plus I hold Openreach in even lower regard than VM.

Re: Bolt vs Blot
 

Well you thought wrong ;)

Not so long ago it was stated that Virgin Media had 25 adverts banned in the 18 months prior to that post. Just shows that the misleading adverts will get banned by the ASA without needing any input from me. :notme:

Re: Bolt vs Blot
 

OK but expect people to get rather fed up with the constant anti-VM rants and to respond in kind remembering they are entitled to have an opposing viewpoint provided everyone remembers that they should not bait,flame,troll or take a thread too far off topic.

Re: Bolt vs Blot
 

:notopic:

I'm out of this thread for now as its only you that can't keep on topic.

Re: Bolt vs Blot
 

I've always found the Sky-philes strangely amusing.

I have a vested interest in VM, as I work for them. I also like to ensure that some of the ignorance trying to be passed of as knowledge on here is rebutted with actual facts.

I work for VM but I don't have any of their products as I can't get them where I live.

I've always wondered what stake the sky-philes have in their conviction, they are just a companym that provide a service and take your money. Why with all the tub thumping and flag waving and frothing of the mouth when criticising VM?

I mean when I truly support something it's either because I have a financial or emotional stake in it. I support VM because I work for them, I support Everton because I'm from that city.

But to support a service provider that I have no stake in??????

It would be like me banging on about how Scottish Power is better than Npower and mocking those who are customers of Npower, or extelling the virtues of Yorkshire water, and shouting down anyone that says Severn Trent is better.

It's all a bit sad really.

Re: Bolt vs Blot
 

I suspect that most of those promoting Sky etc. have had their fingers burned by VM in the past and find adverts such as Bolt v Blot so disingenuous as to annoy them.

Re: Bolt vs Blot
 

Just seen the advert, the bit with Richard playing with the train set was very funny (and I thought very subtle). I'd go as far as saying one of their best adverts yet.

Cheers

Grim

Re: Bolt vs Blot
 

I love Virginnmedia's "Terminology".

They don't have "limits" but you can trigger STM by going over the "Threshold"

An now they have created "Regular broadband

Re: Bolt vs Blot
 

As a SKY broadband customer, who up until 7 months ago had 100mb from Virgin, I decided to take the Bolt Vs. Blot challenge. I noticed on the first page Virgin state:

"Find out what speed you need to keep up with your digital life"

So first I confirmed there is 2 of us using the internet at home. I then selected all 5 devices being smartphone, desktop, tablet, games console and smart TV. Finally I confirmed we use the internet for catch up TV, emailing & browsing, social networking, downloading music and playing games.

The race is over with Blot being blown out of the water. The result from Virgin:

"Up to 60 Mb fibre optic broadband is perfect for your needs because...All five of you can play the latest games online and stream and download your favourite music & movies on your tablet and pc - 8 times faster than regular broadband."

We manage alright with our 16mb connection with no problems. I find this all very misleading from Virgin. People who don't know any better might be persuaded to commit to a broadband service they don't really need for 18 months. :td:

Re: Bolt vs Blot
 

The advert didn't get banned after all and was not deemed to be misleading either

http://www.marketingmagazine.co.uk/a...t-virgin-media

Re: Bolt vs Blot
 

Indeed so gratifying that for once the BT fans lost, they know who they are :LOL: