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-   -   BSkyB and BT force Virgin Media to drop unlimited broadband claim (https://www.cableforum.uk/board/showthread.php?t=33692702)

muppetman11 27-03-2013 10:42

BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

BSkyB and BT have successfully teamed up to force rival Virgin Media to drop its claim that its broadband is "unlimited", after the advertising watchdog found that heavy users could find their download speeds cut by up to 50%.
Quote:

A spokeswoman for Virgin Media said the company had not been banned from making the "unlimited" claim per se, but just in this advertisement and in this context, and that the company has updated its traffic management policy for users.

"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said.

"Unlike BT or Sky, all Virgin Media customers can download as much as they like, safe in the knowledge we'll never charge them more."
http://www.guardian.co.uk/media/2013...redirect=false

Kabaal 27-03-2013 10:45

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
I was just reading that from another forum, heres the ASA link http://www.asa.org.uk/Rulings/Adjudi...DJ_213114.aspx

On one hand i hope it prompts them to go unlimited again like 50mb was once but on the other i dread to think the problems it will cause.

Bogof 27-03-2013 12:14

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
They can cut my speeds by 50% if they want, after all they did cut my bill by 50% :D:D:D

Chad 27-03-2013 12:44

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said."

From my experience I seemed to be one of the tiny minority almost every night.

MovedGoalPosts 27-03-2013 12:44

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
About time too that ISPs are getting reined in by the ASA over their misleading use of unlimited as a headline word to describe their overall package.

The use of "Unlimited" was originally misused by ISPs to mean "always on" way back in the days when broadband was first becoming a new thing, and replacing dial up. Even back then it was misleading as there were use caps applied. The consumer simply sees the word, and applies the dictionary definition, and won't expect the small print that says all is not what it seems.

As time moves on the potential speeds of services have increased. But restrictions from some providers remain. Virgin Media may have a potentially fast network, but ultimately people want to be able to make use of it. You subscribe to the higher speed services, because you want that speed, and you want to be able to use it when you want to use it, not when the provider says you can have it. It's one thing to be trying to download the internet, which might not be reasonable, but numerous times have I heard people state they can't download the latest set of game updates or whatever because they are frightened of then being STM'd when they wanted to be gaming or whatever.

Throttling users may be an essential part of Virgin Media's current network setup. But it really needs to be clearer that there are restrictions on speeds if you overdo things. Personally, I'd rather have a slower, but higher capacity responsive network, that paying for a high speed so that if I do get throttled I can still have an acceptable speed.

craigj2k12 27-03-2013 14:34

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

"Unlike BT or Sky, all Virgin Media customers can download as much as they like, safe in the knowledge we'll never charge them more."
I think Virgin need to clarify this one

danielf 27-03-2013 14:46

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Chad (Post 35553603)
"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said."

From my experience I seemed to be one of the tiny minority almost every night.

Stop stealing stuff then :angel:

Chris 27-03-2013 14:57

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

The Advertising Standards Authority (ASA) received three complaints, from BSkyB, BT and a member of the public, who argued that the claim was misleading.
OK, own up, which of you Sky lovers was it? :scratch:

denphone 27-03-2013 15:01

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Only two possible candidates methinks.:naughty:;)

Sirius 27-03-2013 15:03

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Chad (Post 35553603)
"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said."

From my experience I seemed to be one of the tiny minority almost every night.

And me, i have also been subject to the letter that says i am downloading to much on my unlimited broadband:rolleyes:

Perfect Choice 27-03-2013 15:05

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Perhaps they should complain about those customers on "unlimited" Infinity say who buy 50MB say and only get 40MB due to the distance from the FTTC cabinet (unless you do get 50MB in which case fair enough). I call that always limited not unlimited and am happy with my 60MB from VM and I get all 60MB. Never been traffic managed yet, clearly I do not download/upload enough.

qasdfdsaq 27-03-2013 16:13

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
You can't buy 50MB on Infinity or anywhere else for that matter.

Personally though I "buy" 76Mb and get all 76Mb, along with no traffic management and at least 3 times faster upload.

Someone else was just complaining they were paying for 120Mb and getting 80k on VM...

pinkpound 27-03-2013 16:55

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Seeing as I have BT fibre @ 74.90mb and VM @ 105mb

3 weeks I've been using BT fibre it has been very stable and true to speeds(I ve humped the connection quite alot in testing :P)

As for my VM my samknows box reports looks like a rollercoaster for speed and latency

105mb 1 day 15.50mb next day ..then 30mb etc

Only 20 days left till its gone anyway :)

Mick Fisher 27-03-2013 17:13

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
VM gets yet another slapping off ASA. :LOL:

Nevermind VM finds a slapping to be a cheaper option than giving their subs what they pay for and saving cash is all they are interested in.

Hugh 27-03-2013 17:27

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Good - perhaps they will go for consistent speeds, rather than headline.

Qtx 27-03-2013 17:38

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Now the ASA echo's what many of us have said about Virgins misleading unlimited claims *shock horror!* ;)

Now can we have less of those threads with people claiming Virgin broadband is unlimited :LOL:

I hope Sky, BT and the other unlimited providers have a dig about VM's limited broadband in one of their next adverts :D

Mr Banana 27-03-2013 18:18

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Perhaps this will push them down the route of under promise over deliver. From what I have heard the network can deliver far higher than 120 right now, so they could for example advertise 60, deliver 120 then even if throttled you get the advertised speed at all times?

However the ban is only for the current advert and it looks like they are trying to get clarity on what can be considered moderate which is a shame

Qtx 27-03-2013 18:22

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Possibly coincidence that they posted an announcement about change of traffic management policy? When I saw today's date and title I thought it may say they were removing the limits but alas, just a 10% reduction rofl.

Quote:

We've just updated our traffic management policy for all of our customers on 30Mb and above. The new policy means you'll see a temporary 40% reduction in speed instead of 50% if you're traffic managed. The change is being rolled out now and will be in place across our network over the next few weeks.


---------- Post added at 18:22 ---------- Previous post was at 18:18 ----------

Doesn't matter if your Core network can handle higher speeds if you have bottlenecks closer to customers, which is exactly the problem Virgin have.

Another banned/misleading advert. Up to about 40 for Virgin in the last 2 or so years?

This could potentially be a disaster for a company that relies on misleading PR to get customers connected.

Mr Banana 27-03-2013 18:26

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Qtx (Post 35553751)
Possibly coincidence that they posted an announcement about change of traffic management police? When I saw today's date and title I thought it may say they were removing the limits but alas, just a 10% reduction rofl.



---------- Post added at 18:22 ---------- Previous post was at 18:18 ----------

Doesn't matter if your Core network can handle higher speeds if you have bottlenecks closer to customers, which is exactly the problem Virgin have.

Another banned/misleading advert. Up to about 40 for Virgin in the last 2 or so years?

This could potentially be a disaster for a company that relies on misleading PR to get customers connected.

Will probably be a new approach once the Liberty deal is concluded at that point they will be the largest operator in Europe, Liberty have already re built their network in Southern Ireland so could potentially do the same in the UK

Qtx 27-03-2013 21:07

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
There are rumours that VM changed the traffic management today as a way around the ruling.

Quote:

“Virgin Media's traffic management policy reduced users' download speeds by 50% if they exceeded certain data thresholds and we considered that this was an immoderate restriction to the advertised ‘unlimited’ service. We therefore concluded that the claim ‘Unlimited downloads Download and browse as much as you like with no caps and no hidden charges’ misleadingly implied that there were no provider-imposed restrictions on a customer's ability to download data” wrote the ASA.

The watchdog concluded that Virgin’s advert “must not appear again in its current form.”
VM can now say that they only slow down customers 40% instead of 50% and that may be enough to make the ASA think unlimited is ok. Seems wrong.

Upload speed is to stay restricted at 75% though. That restriction alone could possibly affect download speed too

---------- Post added at 21:07 ---------- Previous post was at 20:14 ----------

Arghh...bit of that article I didn't notice before:

Quote:

Apparently the new 40 per cent throttle is being judged by the ASA as being a “moderate” reduction in download speed so we can expect some new Virgin Media “unlimited, no caps” ads shortly. It must be noted that the new terms above, still contain quite severe uploading throttles, up to 75 per cent at peak times.
Linky

qasdfdsaq 28-03-2013 12:20

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Top banana (Post 35553750)
Perhaps this will push them down the route of under promise over deliver. From what I have heard the network can deliver far higher than 120 right now, so they could for example advertise 60, deliver 120 then even if throttled you get the advertised speed at all times?

Umm that's exactly what they've been doing for a decade?

The current service is "Up to" 400Mbps throttled to 20/30/50/60/100/120 depending on how much you pay, and then further throttled to 5/15/25Mbps etc. if you use full speed for more than 15 minutes at peak times...

Gary L 28-03-2013 12:41

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
God. is this still going on with Virgin and the 'Unlimited' thing?

how many years has it been now?

denphone 28-03-2013 12:43

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Gary L (Post 35554012)
God. is this still going on with Virgin and the 'Unlimited' thing?

how many years has it been now?

Its been going on long before my grey hairs started to appear.:)

Gary L 28-03-2013 12:51

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
It's about time that it was put to rest this Unlimited thing.
when it comes to the internet the term Unlimited means no limits. barriers or obstacles.

I have an unlimited usenet account. the alternative to the one I have is the block one where you can only download a certain amount. compared to keep going and no limits, barriers or obstacles.

Virgin know that it's misleading to many. that's why they want to use the internet term 'Unlimited' because they know that people assume that it means Unlimited without any limits, barriers, obstacles, letters saying that you're downloading too much. and traffic shaping measures.

Pierre 28-03-2013 14:38

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Qtx (Post 35553751)
This could potentially be a disaster for a company that relies on misleading PR to get customers connected.

I think they'll get over it.

---------- Post added at 14:38 ---------- Previous post was at 14:36 ----------

Quote:

Originally Posted by Top banana (Post 35553759)
Will probably be a new approach once the Liberty deal is concluded at that point they will be the largest operator in Europe, Liberty have already re built their network in Southern Ireland so could potentially do the same in the UK

UPC rebuilt their network in Ireland because a lot of it was analogue, and strung up, poorly, from house to house.

It was, in fact, NTL that started the rebuild when they owned it.

There is no need to rebuild the UK Network.

Zee 28-03-2013 15:36

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Quote:

Originally Posted by Chad (Post 35553603)
"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said."

From my experience I seemed to be one of the tiny minority almost every night.

even if it is a minority, that still doesn't give them the right to mislead customers into thinking its unlimited.

You may want that peace of mind, if one night you decide to go major crazy and download a lot of stuff, and then realize that you've been capped.

passingbat 28-03-2013 19:59

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
Not arguing the wrongs and rights of the unlimited statement, but on any VM package, 30meg and above, even when capped, it's still a lot faster than most Sky/BT ADSL connections.


And the fact that I can download as much as I want, even though when capped it will download it slower, the content that I can download is unlimited. VM need to reword things, but in this sense, it is unlimited.

Helix 28-03-2013 20:06

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
I recon the 40% reduction might get them through a month or so, but BT and Sky will continue to lodge complains. In my opinion anything more than 25% can't be considered moderate.

qasdfdsaq 28-03-2013 23:06

Re: BSkyB and BT force Virgin Media to drop unlimited broadband claim
 
You lose 20% at peak time just due to congestion anyway, if it weren't for the traffic management you would lose even more.

Taf 29-03-2013 14:01

ASA: Virgin Media's Broadband Is Not Unlimited
 
From the Daily Mail, but the comments are good.

http://www.dailymail.co.uk/money/bil..._campaign=1490


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