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Revealed: The truth about supermarket 'bargains'
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I've often seen two smaller packs being better value by more than 50p of the "better value - larger packs"... no wonder are bills are going up! Rip off Britain indeed! :mad: |
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They're doing it with everything now. it's them against us. and the way it works is that they treat us like an idiot.
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I'm surprised it's taken this long for the media to catch on to this. it's been going on for years. many a time I've seen 'deals' whereby buying the same number of items individually is cheaper. they prey on those who can't be bothered to actually count to work out if it's actually going to save them money! for instance, I remember seeing a 3 pack of tuna being £1 more than were i to buy three tins individually. same kind of thing with the mini pizzas. my friends and I used to out-do each other by trying to find the worst deal when we went shopping!!
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I can't believe that the BBC have devoted a whole program to this what a waste of money and i can't believe that people don't understand why supermarkets have to do it ,it's not a con it's all to with stock movement and the price it is bought from the supplier
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Sadly, the two best people to talk about this (gazfan and Nugget) don't seem to be around much anymore. Especially as all the supermarkets are reporting record yearly profits almost as a matter of course now. And actually, it's part of Panorama's remit to investigate situations where large groups of the population may be being conned. |
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Supermarkets buy products from the manufacturers in huge quantities so they can get them at the right price thus selling to us at a low price and still make a profit .Sometimes it will happen that the buyers can get for eg 10,000 large tubs of clover but only 5,000 small tubs of clover .the small tubs will priced as normal but the large tubs will be priced cheaper because A) they where bought at a cheaper price than normal because of the quantity and b)the supermarket have to move that stock before the sell by date comes due so they put the large tubs on a special price to attract customers knowing full well that most will not compare prices they will just pick up the tub with a big red £2 tag on it .Nothing wrong with it ,it is a perfectly sound selling strategy |
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One example there is Tesco charge £12 for a large container of Vanish. If you buy the same amount of Vanish in smaller containers, it comes to £9. I'd be surprised if Tesco paid any more than £3 for each large container. The article also makes the point that in many cases, they are telling us that something is a special price when, in fact, it isn't. This is actually a common selling strategy, but it isn't morally sound, and, if the article is correct, is legally dubious. And another thing. Supermarkets rarely suffer problems due to something being near it's sell by date. It does happen, but they have spent £millions on streamlining their ordering, inventory and logistics systems so that the company rarely holds more than a couple of days of stock. They don't, of course, tell the customer any of this. In the meantime they are telling us that they are getting cheaper than ever (when actually the reverse is true). |
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At the moment cat food (felix agail to be precise) is currently on special price at most supermarkets for around £12-13 for 48 pouches ,this same offer is in most large supermarkets ,my local Jolly's pet shop and my wifes freezer shop .That points to the manufacturer having a glut of this particular size package (which morrison, Jolly's or farmfoods don't normally stock) and so it is priced as a special ...buying 2x 24 pouch packs is £2 cheaper though and i'll bet a weeks wage that it will be the turn of whiskers to enter the merry go round of special prices in the next couple of weeks .People need to look better that is all |
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I always check unit/£ per KG price, and have NEVER been conned by this practice.
I saw a program that set up a market stall and sold an item and had a sign 49P each or 2 for £1. They couldn't understand why when they gave their £1 they got 2p change. |
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Buy only what you need when you need it.
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Martyh, you havent looked at the boxes of Felix agail or the whiskas properly, they have reduced the amount in them to 44 sachets, not 48, theyve been like that for months now.
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Caveat Emptor - Let the buyer beware
This was the rule in my dealings with commercial suppliers, and is the same when you purchase anything from anybody! Retailers are there to make a profit and to keep the owners and shareholders happy. Careful shopping can produce good savings and in most cases supermarkets show the price per unit, per 100g, etc., that can be used for comparison. If shoppers are too lazy to do their homework then they shouldn't complain that the supermarkets are ripping them off when they allow themselves to be ripped off! |
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What he said :tu: |
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Oh for the days when those who were caught cheating their customers were placed in the stocks.. |
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Maybe a good example of this would be VM boldly offering a headline "unlimited" broadband product then caveating this with lots of small print that would confuse the same people who have difficulty making price comparisons in supermarkets! |
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I've seen this, even when items are not on offer such as tubs of clover, tins of tuna and washing powders, you just have to be clever with your shopping.
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Trying to work out the caloric or WW points of particular foods is then confusing because they then throw in the per 100 grms rule but the product maybe 120 or 57 grms in weight or 317 and that's before we consider drained weight. Then working out percentages of salt or fat also requires some more maths.. I get some queer looks when I'm standing there with my magnifying glass and calculator in hand..plus the time it takes to do this research.. No I want them to be far more open than they are and they can stick their buyer beware.I just wish Which got more involved in food retailing.. |
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My bone of contention is that we have laws in place to stop that kind of con. If you or I tried that sort of thing, we'd likely be arrested if we were caught. Supermarkets are getting away with misrepresenting prices, and earning millions of pounds a day doing it, yet are seemingly free to do so. That is wrong. The trouble is, we don't have a government with the balls to stand up to them. We haven't for decades, and it shows in the state of the rest of the food and groceries market. |
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It just feels like deception... 4 cans of beans for £2 in pack labelled as "value pack", sounds good until you see the cans of beans individually are 45p each.
It all adds up and the customer is being taken for a fool. The supermarkets are making excessive profits on the back of this. :dozey: |
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Just think of all them Grannies they have conned. they can't use that "it was a genuine mistake" they deliberately set out to fool our grannies and cheat them out of their pensions.
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I thought I had a bargain 2 boxes of cuppa soup for £1.08, but when I got outside and checked my bill I had been charged separately £1.08 minus 43p and £1.08 minus 43p total £2.16 minus 86p = £1.30! I've kept the bill for a refund next time I am in there again. :mad:
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Unfortunately I do not have much experience of trying to compare processed foods as apart from the odd pack of beefburgers or frozen pizza it's not stuff we buy, we generally keep away from junk food. We mostly buy fresh foodstuff and prepare our meals from that, we know where to buy for best quality/value compromise. We are lucky that we have LIDL, Sainsbury's, Tesco, Waitrose, ASDA, Iceland all less than a mile away and within walking distance. There is also a twice weekly market in town and a very good fruit and veg retailer. We also use MySupermarket for price comparisons on branded goods we require, not always that useful though as not all offers are in store, some are only online. However good luck with your quest. |
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It's not just supermarkets, it's most big high street retailers. We all know that retailers have to make profits. However they shouldn't be using fake sales, misleading offers, or lies to con the consumer into buying from them. As I said it's not just the supermarkets, it also applies to many other retail sectors. I'm not picking out Dreams as being any worse than any other large retailer, but I'm just using them as an example:
So as an example, lets say a mattress that they have listed at £1000 as the normal price, will probably be £499 in their fake sale (so 1p better than half price). But the price that you could find the equivalent mattress for elswhere would probably be closer to £250. |
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It's a game.
I shop at our local Tescos and noticed the pricing anomalies ages ago. Especially the classic 2 for the price of 2 and the bigger pack, bigger price. It now makes shopping a bit more entertaining. |
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And as for my previous post, then example I gave is even more blatant, and is purposely designed to mislead. |
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I bought 11 mega sizzle lollypops for £1 from Tesco on Sunday. Usually 30p each. Real bargains do exist!
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And what excuse would Tesco's give to gran when gran says I feel like you conned me out of my pension pittance. probably a tough, it's not our fault that you trusted us and you're too stupid. |
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However, in my local Sainsburys, they print this in a small font (usually 8 point or less), which would be difficult for a lot of people to read. They also often print it in black ink (or toner) on a dark (usually purple) background. The size would make it nearly impossible for most pensioners to read, and even a lot of people will average eyesight will have trouble. Add the colour, and I suspect most people would have trouble reading, and those who do have eye problems would find it almost impossible. It's easy to argue that we should be looking out for the best prices, and attempts to con us, and we should, but it's not so easy for everyone to do so. However, the government should be actively stamping out any attempts to con large swathes of the population. And no, I don't think the Supermarkets are the only companies attempting to con the consumer. |
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The unit price can also be a little hard to work out too. It all needs to be in the same units for the same product not price per tin on some. price by volume on others and price by mass on yet others.
Then you need to look at what's in it too. It may be cheaper per tin but if there is less product or less real ingredients is it really a bargain. Also take care not to waste money three for two won't save anything if you only need one. |
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Other bits are amateur psychology the 2 for the price of 2 is a classic example. It's like pricing stuff £4.99 we all know it's really £5. It's nothing new. The new low price, which isn't actually lower etc is only the same as the way products advertise themselves. Bold, Bold II, Bold III, new Bold all in one..... we all know it hadn't changed, or improved, it just repackaged itself. It's not really the massive issue it's being made out to be. |
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the selling point with washing powder to many of the masses is the temperature it will wash at. it's gone all the way down to 15° at the moment. in a couple of months it will be you can wash your clothes at freezing point. why would you want to wash your clothes at 15°? is your machine capable of doing it at that temperature even? |
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There is a toilet cleaner whose original product I'd like back on the shelves.
The only thing that was 'wrong' with it was it was in powder form. Now I have to have it in liquid form. Guess what? Powder sticks to the sides of the pan for a very long time..the liquid just slides down into the water. I see this as a way of making us waste more of the product thereby making us buy it at double the speed and price. |
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Its not just the all the so called offers you need to keep your eye on, its also the prices as they go through the checkout as well. Luckily I have a good memory for what I pick up (and I`m 59 as well :) ) and note everything that goes through the till.
A tip for everyone who shops in Asda, if you spot an item that you know is priced at say 59p on the shelf and it scans at say 65p, do not point it out to the till operator. Go to customer services when you leave the till. Its asda policy to give you a £2 gift card for price mistakes. I`m a dab hand at this, I`ve got about 30 gift cards in my draw for this reason. If you tell the till operator, they will get it rectified at the till and no gift card. |
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I was shocked by the fruit/veg examples from Sainsbury's. Packed bananas are priced per unit, loose bananas per weight. Five loose bananas were 42p, five packed bananas 89p or something of that order, and the only way to find out was to weigh them. It's not a game, it's a bloody outrage, and it's time something is done against it. |
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The trouble is that although many of the large companies are often breaking the law in the way they mislead people, it is very unlikely that they will be prosecuted because they are so big, and probably have a lot of political influence. The supermarkets can probably make an excuse of making a mistake (feeble I know), because most of their misleading offers are short term. However the furiture stores deliberately set out to mislead customers on a long term basis. I actually have a mattress advice web site that exposes the hype and gimmicks used in the bed industry. So as you can imagine, this is an issue very close to my heart. |
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It's not my eyesight I need to worry about, it's my wife. She never bothers checking the cost per unit of the offers, or looking for the equivalent products in larger sizes. I on the other hand always look at cost/unit and check around.
Food shopping is always cheaper when I do it, and less wasteful as a result. |
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THis thread has prompted me to add a new page to my mattress advice website.
I was really too busy to do it, but once I got my teeth into it (thanks to this thread):mad: |
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Why, are supermarkets selling mattresses as well now? :confused:
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Does Tim sell beds by any chance?
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I thought he was a fireman :shrug:
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All I know is his wife is cute :)
Anyway. that mince that used to be 1000g and they dropped it to 900g for the same price. well they've dropped it to 800g now. still the same price. |
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I wonder if they BOGOF |
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I know a few firefighters, and some have part-time occupations, some don't....;) |
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Could we stick to the topic please?
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All of the pricing strategies involve telling the supplier what price will be paid - as Stu says, they can disagree with the price, but they either work to it or don't supply... Can anybody else work out why Tesco take in £1 out of every 8 spent in the UK? |
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For what it is worth Tesco are up to their old tricks again. I have 2 cats so buy a lot of cat food and always looking for bargains. The cats are fussy so I buy a range of different brands dependant on price and swap between them.
Noticed this week that Felix is on offer at £3.00 with 49p off it used to be £3 per box of 12 sachets normally. The cheaper Claude stuff we buy as well is now priced 40p per box of 12 sachets more expensive than 2 weeks ago. |
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I think that as this is the busiest time of year for the retail trade. Which also means that many people will be ripped off by false sales etc, that it might be a good time to bump this thread.
Hope that is ok mods? |
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this practice has gone on for a whiile, the media are so slow to catch on.
the washing up liquid prime example. week1 £1 week2 £1.20 week3 £1.50 week4 advertised sale £1.40 even the multi buy offers are getting very stingy. I am seeing things like £1 each or 2 for £1.90 a silly 5% discount. Not to mention still seeing things like normal price £1.80 sale price £2 on tescos website or £1 each or 2 for £2.50. |
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Noticing recently that cans of beans while more expensive now have less product in than before but only if you read the label as the gross weight is same. It's cheats like this that most people won't spot or even notice but can make a big difference to the supplier. It may only be a small per unit drop but that adds up over millions of units.
Or changing "formula" to cheaper ingredients or higher percentage of cheaper ingredients. |
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Most big retailers use dodgy sale tactics to con people into buying from them. Although they call it marketing. |
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buyer beware. No one forces anyone to shop anywhere, use your head. If you get ripped off, chances are it's your own fault for not doing your homework. |
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If people are too lazy to check an offer is actually better than buying them some other way, then thats their own fault, not the supermarket. |
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However it is usually the large chain retailers, but many others also copy their tactics. ---------- Post added at 17:00 ---------- Previous post was at 16:59 ---------- Quote:
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But some things if its something you always buy then its either been conned ie. buying it or deliberatly not buy something you want/need for the sake of avoiding been ripped off. ---------- Post added at 06:27 ---------- Previous post was at 06:26 ---------- Quote:
1 - I can only use home delivery. 2 - all the competitors doing home delivery are doing the same practice. 3 - I need to eat to survive. |
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Anyway my point was it's not just the big supermarkets that do this kind of practice and even though they do this kind of thing they're probably still cheaper than you local corner shop. In regards to which home delivery service you choose, I don't know, choose one you're happy with. ---------- Post added at 08:39 ---------- Previous post was at 08:37 ---------- Quote:
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I only shop on line from supermarkets occasionally, but I presume it is even more difficult to spot which offers are genuine when shopping on line? Quote:
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Like many sales tactics used these days, they are just hoping that people won't check the details. |
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before I shopped online I had family helping me and before that I did it myself normally.
Shopping online isnt a major issue but I have to be very on the ball as they play all sorts of games to mislead on prices. Funny as well is often tescos own brand cost more than branded stuff. |
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Whose knowledge would you trust - someone who does it for a living, or an interested amateur? |
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But again just move the "." to get the conversion. |
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You might want to check that....
At £1.20 per gram, that works out at £1,200 per kilo..... |
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Always buy loose bananas instead of the pre bagged ones for £1.50, loose ones can be a little as £1 for more weight than the bagged ones.
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Try it out with the bananas, in our local ASDA a bag of bananas range from £1.20 to £1.50, loose bananas which are better in quality for the same weight and sometimes more are cheaper. |
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Supplying supermarkets as a wholesaler is one thing. Being in the retail trade is a completely different thing. |
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