Marketing Tivo
 

:) Virgin have done a superb job in marketing Tivo.It is a well known sales technique to offer a very attractive product and then make it hard to get for a while.People then want the product even more.
Imagine Tivo was the woman of your dreams who seemed to promise everything only to go cold on you at the crucial moment.Would you want her more or less?

Re: Marketing Tivo
 

I aint seen much on Tivo expect from an advert or two on TV over the past few months and from what I read on this forum

Wouldn't say great marketing :erm:

Re: Marketing Tivo
 

What's a Tivo?

Re: Marketing Tivo
 

But surely the TiVo can't be female because it can multi-task successfully!:)

Re: Marketing Tivo
 

That may well be, but IMAO they have over played it and have alienated a lot of there long standing customers.

Re: Marketing Tivo
 

I feel their handling so far has been excellent. Most people on this forum have an opinion on Tivo be it positive or negative. The main thing is Tivo is on it's way and nobody is ignoring it. Virgin would be panicking if Tivo was simply being ignored.

Re: Marketing Tivo
 

To Invigorate Others

Re: Marketing Tivo
 

To be honest I don't think they've done a particularly good job at all. If it weren't for this forum I'd probably not know anything about it at all. I've only seen an advert on the side of a VM van and that's it.

Compared to the constant bombardment of ads for Sky on pretty much every channel, VM seems to do basically nothing on the publicity and advertising front.

Re: Marketing Tivo
 

I think they may have a big marketing push once it's available for all to order.

Re: Marketing Tivo
 

To Instil Virtual Omniscience :D

Re: Marketing Tivo
 

TiVo will be aggressively marketed later this year. VM want current customers to get it first.

Re: Marketing Tivo
 

Fair play!
At least their won't be lots of "Why are new customers treated better" etc. statements made by existing customers.

Re: Marketing Tivo
 

Yes. Very true :)

Re: Marketing Tivo
 

Don't make me laugh,VM couldnt care less who gets it first as long as they sell as many units as possible,to say they want current customers to get it first is simply not true,to prove this point you just have to ring VM sales line and they will openly tell you it makes no difference if you are an existing customer or a new subscriber.

Re: Marketing Tivo
 

LOL - bit backwards there - TiVo MUST be female precisely because it CAN multitask successfully ;)

Re: Marketing Tivo
 

You are incorrect :td:

Re: Marketing Tivo
 

And your evidence to support your claim is.............

Re: Marketing Tivo
 

I work for Virgin Media... I know. :rolleyes:

Re: Marketing Tivo
 

So do a few thousand "Customer Service Staff" and some of them don't even know what a TiVo box is yet when I've rang, so your claim of "I work for Virgin Media...I know" dosnt fill me with hope sorry!

Re: Marketing Tivo
 

I'm not Customer Service... :rolleyes:

anyway I don't care what you believe, but I will correct you if you post rubbish.

Re: Marketing Tivo
 

I can't see any VM staff not knowing what a TIVO box is , unless they fell asleep in training LOL :D

Re: Marketing Tivo
 

Or they could not get a flight.....:rolleyes:

Re: Marketing Tivo
 

I'm pretty sure they've all had briefs in the UK about it.

Re: Marketing Tivo
 

I imagine a large number of VM staff don't know what TiVo is, and the vast majority will have had no training on it. It simply isn't necessary for them to do their jobs. Remember most staff don't work on TV.

Go on - ask me what phones Virgin Mobile offer. I wouldn't have a clue!

Re: Marketing Tivo
 

Well thats appalling, all staff should be properly trained and made aware of all future products especially a so called game changer like TIVO , no wonder people complain about VM call centres If this is the case.

Re: Marketing Tivo
 

Not everyone is customer facing you know :)

Re: Marketing Tivo
 

Agreed but a company should always brief all staff on such products , if only to bring it up and sell the product by word of mouth to friends and family etc.

Re: Marketing Tivo
 

Once it's fully launched next month, then everyone in customer facing roles (who need to know) will have had their training/briefings.

All the UK TV fault staff were trained on TiVo in December.

Re: Marketing Tivo
 

Are you kidding? All companies should tell all their staff about all their products? Even the likes of (for instance) Sony, who probably have tens of thousands of products stretching across a wide range of industrial and commercial markets? Think about it. The average consumer sees a few things with Sony logos (PS3, TVs, camcorders etc), but they actually make products for hundreds of markets that have little or nothing to do with consumers, ranging from small computer chips to things like satellites.

VM are focused on a smaller area than Sony, but even they can have staff that are nothing to do with their consumer products. Why would briefing (say) their networks guys (core networks guys, not those who go out to customers) increase sales significantly for tv? I doubt it would.

A more serious problem that the kind of disclosure you propose would introduce is that while it may or may not increase sales, it does increase your competitors chances of finding out your future plans. This is not good for any company.

You could argue that vm did a good job of revealing Tivo way before it was ready. They did. However, it was not until they had signed an exclusive deal with Tivo, which would have limited how sky could react.

Re: Marketing Tivo
 

I really doubt there are many network guys who don't know about TIVO , and what sort of a comparison is Sony you may as well have used Asda with all their products LOL , also who mentioned telling all staff commercially sensitive info ?

All VM staff should know what TIVO is and have had a brief explanation , especially when people on here are claiming they've rang CS and been told they don't k ow what TIVO is. I'd like to see what Neil Berkett would think about some of his staff not knowing what TIVO is at this stage.

Re: Marketing Tivo
 

Why would all staff need to know about TiVo? Not all staff work in a consumer role, there are thousands of staff working throughout the company who cant even get cable so why should they need to know about the entire product line?

Re: Marketing Tivo
 

Seems a pretty amateur operation then haven't VM heard of Word of Mouth. It's no wonder people get quoted the wrong price for products on a regular basis.

We'll have to agree to disagree on this one.

Re: Marketing Tivo
 

I think that's more to do with the sometimes complicated billing system, rather than staff training.

Re: Marketing Tivo
 

I would have no idea of any of the prices or biling and have no need to know, I know TiVo exists but that is far as it goes.

If I worked in a different part of the business I would not really need to know anything about TiVo becuse it was not a requirement of my job.

How many people working for BT or SKY do you think know about what products they supply, I bet you very few know much except for a general overview of what the companies sell.

You only ever need to know about products if it is a prerequisite of your position to have that knowledge as per my job in technical support, even when I speak to another department such as Customer Services or Customer Relations most of what I mention goes over their heads.

Re: Marketing Tivo
 

Could you quote were I said you should no the price , I merely stated all employees should know of it , as for Sky and BT I would expect the same of them. In all my time with Sky i have never rang and been quoted a wrong price more than once like with VM.

Don't VM have an intranet, magazine , newsletter etc for employees.

Re: Marketing Tivo
 

You do know that I was talking about myself not you with regards pricing.

Not all departments have the intranet or are even required to read up up on products if it does not have any impact on their job and the main intranet has the facility to weed out unrequired elements.

Re: Marketing Tivo
 

Maybe its just me then , I've seen phrases like GAMECHANGER , LIGHTYEARS AHEAD OF SKY , BEST PVR , so you would expect all staff to know about it.

How many backroom Apple staff don't know what an ipad 2 is how many staff at Microsoft don't know what Windows 7 was near launch.