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Johnston Press websites start charging for news
http://news.bbc.co.uk/1/hi/business/8385342.stm
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Re: Johnston Press websites start charging for news
I wonder how much Murdoch paid them for this little experiment?
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Re: Johnston Press websites start charging for news
It had to happen, sooner or later - unless you have google-size advertising base to gather revenue, the cost of gathering/publishing the news has to come from somewhere.
Not happy about it, but understand it. |
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The thing is, it will happen. I daresay other publishers are going to do it as well.
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Besides which no one owns the news..all it takes is for a blogger ,twitterer on the spot to 'break' the news to the whole world.;)
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But most print papers have some sort of filtering/screening/validation process (most) - can we honestly say that for most bloggers?
They may break the news, but how is the in-depth detail and back-story gathered? Usually by experienced reporters. Re bloggers - whilst some are excellent, some are Perez Hilton. |
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Bloggers etc have their place in the mix but they are not a substitute. |
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Blogs and amateur news sites are not the answer. Amateurs do not have access to the resources that professional journalists have access to. As Chris says, they have their place, but they should not replace the pros. It's also worth noting that people make decisions on who they vote for based upon what they see and read in the media.. Give control of the media to one or two companies (as is already happening), and you give those companies the power to pervert the course of any election. That has an impact on *all* of us. In short, it is extremely naive to assume that you will not be affected if the professional news organisations don't make more money. |
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Then the nature of the relationship between the media and their advertisers need to change. The media companies need to charge more for their advertising then. I cannot see that is the fault of the consumer. The media companies need to resume the same level of revenue they had before, so why not charge them the same rates as they would have if they had printed the advert in the newspaper?
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Because that is not how internet advertising revenue works - it tends to be on the pay per click method of many micropayments.
Also, how can the media companies charge more in the middle of a recession, when most companies are cutting their advertising budgets? |
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And now Google have given them a tool to make this profitable
http://news.bbc.co.uk/1/hi/business/8389896.stm Quote:
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So begins the demise of the "Freetard" mentality.
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The news media found a nice way around this away didn't they? Open up the first paragraph and headline for public viewing and hide the rest behind a paywall. It seems like Murdoch wants search engines to be like a TV subscription model. If you use Bing you get access to The Times and The Sun. Bing Plus (at a cost of £20 a month) would get you access to Sky Sports and so on. |
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