Virgin Mobile to sponsor ninth series of Big Brother
 

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I cant see why any company would want to be associated with this tripe.:shrug:

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I can't see the appeal in it, but lot's of people do. And it gets their logo onto people's screen - mostly when people are leaving the room to avoid adverts.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

BB is pure tripe :) but it is a good idea as loads of people seem to watch it for some reason

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Shame, I was hoping nobody would sponsor it after the troubles of the last couple of years and that we might finally be rid of this carp!

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Oh! no not another one.:mad:

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Gives me an excuse to go and play on my PC while the wife watches this tripe

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

That was exactly my hope mate, even [Lord] David Puttnam, deputy chairman of channel four, when interviewed shortly after the race row on "celebrity" big brother, said he was embarrassed to be associated with such down market television, and if it could be replaced with something else that generated equal income he would cancel it, obviously that hasn't happened. To me this awful drivel just glorifies this incessant desire for celebrity in our society, the no marks who will mindlessly run in to this meat-grinder when it starts will claim, "I'm only doing it for the experience, I mean if I get famous through this it will be a bonus", then they will whine "I didn't know what I was letting myself in for". Then once they are out they will be pictured falling drunk out of some nightclub, and no doubt one or two of the girls will "accidentally" expose their boobs so as to get their picture in the Sun, Star or Mirror, phew.. what an ambition.

As you can probably tell Ive seen my fair share of this drivel, living in a house with my wife and two teenage daughters I dread it when this starts as all three of them seem to love it...god only knows why, all I can add is thank god for my fishing rod.:)

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Low budget, throw away garbage TV is all it is.

Since the death penalty is abolished Terrorists should get Life with enforced 24/7 repeats of BB piped to their cells.

They would wish themselves dead after an hour.

I know I would. :D

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I thought channel4 axed it this year after complaints, I guess commercial needs came first.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I reckon you got it in one.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

They didn't axe it. All they did was what they announced. Channel 4 said last year (when they announced BB's celeb hijack) that Celebrity Big Brother would take a year off (which it did, it is back next year) and that the main BB show would carry on as normal.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Let us hope and pray that it doesn't suddenly take over V1 24/7 :(

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

? & we care because ? Big Brother is pants.

---------- Post added at 18:27 ---------- Previous post was at 18:26 ----------

yes thats correct :D

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

OMFG!!!
When will virgin learn to PUMP PROFFITS BACK INTO UPGRADING THE NETWORK instead of throwing money away on this load of rubbish!
But then again, virgin willdo ANYTHING to not upgrade more, what else should people expect from this crap "company" and i DO use that term VERY loosely!

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I think that you will find money for marketing is totally seperate from money for upgrading and improving the network and other things. Also the extra interest in the company from the sponsorship will help improve the profits so there will be more to put back into the company.

Calm down mate, no need to be so SHOUTY.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I am entitled to my oppinion, you had yours after all!

Peace :)

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

:rolleyes:

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Look at it this way: Virgin probably aren't spending more than a few million sponsoring BB. For this, they get continued exposure to up to about 3 million people. A fair few of them will probably be tempted to either move to Virgin, or if they are already Virgin customers, to order more services. More customers buying more services = more profit.

The network needs 10's, of not 100's of millions of pounds of upgrade, so the few million spent on BB would make little or no difference if spent on the network. If that money is spent on Advertising, it could generate many times it's own value in profits. Hopefully, some of which will be spent on upgrades.

That is not an opinion. While I cannot claim it is fact, it *is* the basis on which Advertising works.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

I know what your saying Stuart about advertising, but of the three million who will watch BB I would imagine the vast majority are kids living at home with their parents. It just seems to me not the sort of brand VM would want associated with their name, as BB is now well past its sell by date.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

true but Stuart has a point ;)

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

it only generates short term profits tho because if the quality is poor people will also leave.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

http://about.virginmobile.com/aboutu...8/2008-05-22o/

In 2007, the show reached more than 80 pc of 18-34 year olds (a total of 11.5 million 16-34s) and in general averaged around 4 million viewers per show. Out of the top 20 highest rating shows over the summer last year for 16-34’s, nine of these shows were Big Brother episodes.

“Big Brother is still immensely popular and resonates with the youth and popular culture in general today. We’re looking forward to meeting the housemates and seeing what Big Brother has in store for them soon,� said James Kydd.

David Charlesworth, head of sponsorship at Channel 4, added, “We’re delighted to have Virgin back on board for BB9. Virgin Media are perfectly suited as they offer multi-platform opportunities that help satisfy consumers' insatiable appetite for all things Big Brother."

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

hi there with virgin media just a tad short you would think they would have more sense than to sink to the lowest commen denominater

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

Does anyone else find it funny that the company sponsoring Big Brother is one looking at introducing Phorm `spyware’ technology to their network. A match made in spying heaven.

Re: Virgin Mobile to sponsor ninth series of Big Brother
 

VM as a company must have felt that last years sponsorhip was a success otherwise they wouldn't waste their time doing it again this year. Big brother brings in the viewers at the end of the day and that is good exposure for the company. They must have made some good money off the back of Big brother because otherwise what would be the point in paying to sponsor them if there is no return? Carphone warehouse had done it for years previously as did the likes of o2.