New Boro badge launched
 

http://www.mfc.premiumtv.co.uk/javaI...3203308,00.jpg
New Badge Reflects Boro's Long Heritage

MIDDLESBROUGH Football Club is going back to its roots with the launch of a new badge featuring a heraldic shield that honours the club's long heritage.
The new badge, which is launched today, recognises the fact that Middlesbrough is one of the oldest football clubs in the world, having been formed in 1876.
It replaces a roundel-shaped badge that had been in existence since the club's rebirth following liquidation in 1986.
Chairman Steve Gibson is delighted with the new design, explaining: "I've been pressing for the change of badge for some time. The 1986 badge suggested our history was far shorter than it really was.
"We should be proud of our history and that the club is one of the oldest not just in England but in the entire world. Our history before 1986 might not always have been covered in glory but it is our history all the same and we should recognise that.
"The new badge will ensure that everyone in the football world knows just how far back Middlesbrough Football Club goes. We should all be proud of that."
The club have confirmed that it will take some time for the new 1876 design to completely replace the 1986 badge, even around the Riverside Stadium. Much work is required to change the badges on the front of the stadium, on windows, mirrors, bars, kiosks and stationery.
While the old badge is removed, Chief Executive Keith Lamb stresses that the rebirth of MFC 21 years ago will not be erased from the club's psyche.
"We are launching the new badge to better reflect the club's great heritage and future ambitions," he explains. "We launched our old badge in 1986 on the back of the liquidation saga when the new club was keen to distance itself from the old Boro and some of the less than reputable people involved in it.
"It was a fresh, new start with new people in charge and a new vision. It was only right then that we had a new badge that drew a line under what had gone before as the club sank towards bankruptcy.
"We understand that many of our fans only know the post-1986 Boro and we are certainly not erasing that from our history. We are proud of our rise from the brink of extinction and all of us - club and fans - will remain grateful to the people of the post-1986 era for pulling the football club through that difficult period.
"But 1986 is now more than two decades ago so we feel it is time to move on from that and to reflect our true, far greater heritage that stretches back as long ago as 1876."
Like the Chairman, Lamb was taken aback by clubs Boro faced in UEFA Cup competition who saw the badge and believed Middlesbrough were among European football's new kids on the block.
He says: "During our European travels we met clubs that had nothing like our tradition, having been perhaps formed in the 1920s. They should have been looking up to us, knowing our distinguished heritage but they actually thought we had been formed as a new club just 20 years earlier.
"It would be a disservice to our long history and the players, staff and fans who played a part in that history not to officially recognise our tradition.
"The name of Middlesbrough Football Club is one of the oldest around and it is only right that we should be openly proud of that fact.
"We are no longer a club throwing off the shackles of liquidation, but one proud to have reached five cup finals and an established Premier League team over the past decade."


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I thought that badge was just a rumor?

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Re: New Boro badge launched
 

That sure is a nice badge..

Re: New Boro badge launched
 

Now they wouldn't be looking to make fans buy new merchandising would they? ;)

Re: New Boro badge launched
 

That can't be right...surely it's only Man Utd who are supposed do that, isn't it? ;)

Re: New Boro badge launched
 

Man Utd have that many kits that they must be almost ready to release their new away change kit that is Europe only and made for stadiums with a certain colour surround.... first half of match only of course ;)

Re: New Boro badge launched
 

Well, it looks like the other clubs have caught up with us ;)

Re: New Boro badge launched
 

This is the only quality badge you'll ever see on a football shirt

Re: New Boro badge launched
 

Good joke that ;)

Re: New Boro badge launched
 

Berbatov not good enough for you then? ;)

Seem to remember we swelled Man Us coffers by making them drop their grey kit... ;)

Re: New Boro badge launched
 

Nope

Bigger transfer kitty ;) :D

Re: New Boro badge launched
 

:LOL:

Re: New Boro badge launched
 

Do they have a different kit for day and night matches/functions? :D

Re: New Boro badge launched
 

Are you looking for tips for your own team then? :D

Re: New Boro badge launched
 

Yeah, just working out how to fleece large amounts from people without them realising! ;)

Re: New Boro badge launched
 

I just realised something, don't you do that already? I mean for the ticket prices. The fans pay for them, but get no entertainment in return from the club. That could be called fleecing. ;)

Re: New Boro badge launched
 

Spurs have a new kit coming out for next season that they will wear for only one game.

Re: New Boro badge launched
 

LOL

Re: New Boro badge launched
 

What a great discussion about the new Boro badge. ;)

Anyone like it yet?

Re: New Boro badge launched
 

It's a badge. :shrug: I suppose you would have to be a Middlesbrough fan to comment on it.

Re: New Boro badge launched
 

Didn't they do all this at the launch of there "old new badge/logo"?

well at least it sells something, now lets talk football. ;)

Re: New Boro badge launched
 

i hope after wearing clothes they play as well..

Re: New Boro badge launched
 

Nice badge, shame their team aren't so good (meow)...