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Re: Linear is old tech - on demand is the future
I have been saying for a while that the broadcast linear channels will be facing increasing difficulties in finding new content with the streamers buying up everything in sight. Well, assisted by Covid 19, it seems that the crunch point is getting closer sooner than might have been expected.
Of course, the correct approach would be for these channels to commission content of their own. They should have seen this coming a mile off, but we are where we are. Sky has recently indicated that it will step up on producing more originals, but is this too little too late? Fortunately for them, they will be protected by Comcast's embrace, but the future doesn't look so good for ITV and Channel 4. The smaller channels may eventually find this is too much, although they will probably try to spin out their existence by showing more repeats. The Beeb is swimming with money compared with their terrestrial rivals, so if it gets its act together, it should survive this. https://advanced-television.com/2020...r-new-content/ Streaming giants such as Netflix and Amazon Prime Video are consistently outbidding British broadcasters for new shows amid a global shortage of content, forcing traditional broadcasters to find new ways to fill schedules in the coming months and years. Although TV audiences rose sharply during lockdown, the near-global production shutdown has created a looming shortage of new material to broadcast. At the same time, Britain’s commercial broadcasters are dealing with the collapse in the advertising market caused by the recession, leaving cash-rich SVoD services able to swoop in and spend big on new commissions to maintain their growth. John McVay, head of the trade body Pact, which represents the UK’s independent TV production companies, told The Guardian that the circumstances posed a challenge for traditional channels. “I know a lot of people who work for streamers in acquisitions and they are buying everything,” he said. “Unless we can get new, fresh content into the British schedules that is engaging and resonates with our experience of the world we’re living through, then I fear for our broadcasters.” He added that there was a particular demand for already made shows looking for a home, as broadcasters and streamers seek to satisfy audiences that want to watch new material. “If you’ve got good quality British content that you’ve made – finished programmes – then you can charge a premium.” |
Re: Linear is old tech - on demand is the future
You might wish for the broadcast Linear channels to disappear OB but you will sadly be disappointed by the outcome.
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Re: Linear is old tech - on demand is the future
As we know from the outrage when Netflix lost the rights to Friends - the average viewer is quite happy watching repeats of content, and indeed outraged when such content falls from their favourite streamer!
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Re: Linear is old tech - on demand is the future
If only. Netflix U.K. still has the rights to Friends, which is about the only thing my kids ever put on the tv when they get in from school :disturbd:
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Re: Linear is old tech - on demand is the future
So OB is now predicting the demise of Sky and ITV citing no good shows for them to air even though both own their own production companies.
https://www.itvstudios.com/ https://en.wikipedia.org/wiki/ITV_Studios Sky having share holdings in many independent producers have now committed to Sky Studios and have numerous production companies under the Comcast Umbrella. |
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A decent debate on these issues would be good on a forum of this nature rather than pathetic attempts at ridicule because you are losing the argument. I accept you are not the only one, since there are a number of posters who love channel numbers and don't want change, but you have been particularly argumentative - not only on this subject, but on a whole range of subjects. Let's have a sensible debate instead of these interminable put-downs and sour remarks. Even you have had to admit that the number of viewing hours on the streaming services is starting to outstrip viewing on traditional channels. The main difference in the argument now is where this is all going to end, and in particular, the survivability of the broadcast linear channels. I do not subscribe to your view that these channels will keep going regardless of the number of viewers. Why would they bother? Once the need for any service drops to below a certain level, it ceases to be provided. It happened with VHS tapes, with Amazon Fire Phones, with Izal toilet paper.... ---------- Post added at 09:11 ---------- Previous post was at 09:10 ---------- Quote:
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