Cable Forum - VOD Linear is old tech - on demand is the future

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Hugh	24-05-2020 15:26

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by OLD BOY (Post 36036564)

As you know, back in the day, the media was often using the words 'linear TV' to describe the conventional TV channels and the title of this thread reflects that.

As a matter of interest, I did start a new thread with a more appropriate title, but Chris closed it some time back.

A) I don’t know that - I used to, and still do, call "conventional TV channels" "channels"
B) "back in the day" = June 2017 :D

To me (ymmv) ‘back in the day" was "the Troubles" or "Cold War Berlin"...

OLD BOY

24-05-2020 18:00

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by jfman (Post 36036580)

Ah today’s straw man. None of this is my preference, it’s my prediction based on observable reality and economics.

As you say, twenty years ago we didn’t have “on demand”. And in twenty years, despite the depth and breadth of content on it, people still watch live linear television. As with Sky+ and other PVR products. You still haven’t sold me on what streaming offers has that on demand and a PVR doesn’t in terms of convenience to the average end user who has thus far resisted or relied on a mix of live, timeshifted and on demand.

I’ve said a million times I have three streaming services (now four actually I’ve got 6 months free Apple TV+).

This isn’t about what I wan’t - if it was up to me we’d have nationalised the cable network and extended build in the 90s to deliver TV and broadband services that way with minimal satellite and terrestrial offerings. That way we’d have then had a genuinely future proof national network then rather than be finding £5bn in state intervention to plug the gaps the commercial networks won’t reach by 2025. However I digress...

When Amazon or a similar player takes over Premiership football, you may think rather differently. Streaming at the moment is certainly a lot less popular than on demand viewing is when compared with live events on conventional TV channels, but I believe that this will be the only choice in the future, because that's how these global players want to do it.

---------- Post added at 18:00 ---------- Previous post was at 17:49 ----------

Quote:

Originally Posted by Hugh (Post 36036601)

A) I don’t know that - I used to, and still do, call "conventional TV channels" "channels"

Most people were calling them linear channels, as did I, until the pedants attempted to rubbish the whole argument being presented by saying that streaming is also a linear channel (which it is, of course, but with the word 'channel' being in used in a slightly different context).

Hugh	24-05-2020 18:04

Re: Linear is old tech - on demand is the future

"most people" - you appear to be using the "Unfalsifiability" logical fallacy...

Quote:

Description: Confidently asserting that a theory or hypothesis is true or false even though the theory or hypothesis cannot possibly be contradicted by an observation or the outcome of any physical experiment, usually without strong evidence or good reasons.

Making unfalsifiable claims is a way to leave the realm of rational discourse, since unfalsifiable claims are often faith-based, and not founded on evidence and reason.

Example #1:

I have tiny, invisible unicorns living in my anus. Unfortunately, these cannot be detected by any kind of scientific equipment.

Explanation: While it may actually be a fact that tiny, invisible, mythological creatures are occupying this person’s opening at the lower end of the alimentary canal, it is a theory that is constructed so it cannot be falsified in any way; therefore, should not be seriously considered without significant evidence.

OLD BOY

24-05-2020 18:07

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by Hugh (Post 36036664)

"most people" - you appear to be using the "Unfalsifiability" logical fallacy...

Now you're being silly...

:walk:

Hugh	24-05-2020 18:09

Re: Linear is old tech - on demand is the future

You're the one who said "most people" - back it up.

jfman

24-05-2020 18:12

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by OLD BOY (Post 36036656)

When Amazon or a similar player takes over Premiership football, you may think rather differently.

Premiership football doesn’t account for a significant proportion of all live, linear viewing. If a streamer buys the rights, and we’ve discussed the extremely challenging financials around that over and over, that doesn’t significantly reduce linear viewing at all.

Quote:

Streaming at the moment is certainly a lot less popular than on demand viewing is when compared with live events on conventional TV channels, but I believe that this will be the only choice in the future, because that's how these global players want to do it.

But how do they move the customers?

You are once again being ideological about this in a way media companies will simply not be. The BBC, ITV, Sky and Virgin Media aren’t going to just wake up one morning and voluntarily relinquish control of their prominent EPG positions and control of platforms because in your view “streaming is the future”. Suddenly they themselves at the whim of smart TV/streaming box manufacturers in terms of prominence? Not a chance.

If BBC/ITV did so you could 100% bet someone else would swoop in for the slots. Because consumer behaviour hasn’t significantly changed - there’s a reason why slots at the top of the EPG are worth more than those at the bottom. Even if the amount of streaming doubled or tripled this would still hold true.

OLD BOY

24-05-2020 18:38

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by Hugh (Post 36036668)

You're the one who said "most people" - back it up.

Maybe you should look up the press articles at the time, which were always referring to the conventional channels as 'linear channels'. I'm not sure why you are labouring this point, but you can do your own research.

jfman

24-05-2020 18:44

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by OLD BOY (Post 36036678)

Old Boy I hope you are being ironic accusing someone else of labouring a point. It’s been five years and we’re still waiting...

Hugh	24-05-2020 19:39

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by OLD BOY (Post 36036678)

That’s a big "no", then.

Thank you for clarifying that.

OLD BOY

24-05-2020 19:51

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by jfman (Post 36036680)

Old Boy I hope you are being ironic accusing someone else of labouring a point. It’s been five years and we’re still waiting...

Sorry, jfman, but five years added to 2015 does not equal 2035. Another 15 years to go...

Hugh	24-05-2020 19:52

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by OLD BOY (Post 36036708)

Sorry, jfman, but five years added to 2015 does not equal 2035. Another 15 years to go...

Oh, joy...

jfman

24-05-2020 20:03

Re: Linear is old tech - on demand is the future

I think by 2062 they will develop technology where they just beam television straight into a chip that beams television directly into your brain so you can watch it with your eyes closed. I’ve no scientific evidence for this, and have no idea about potential customer demand for this, but I’m going to say it’s bigger and better than relying on devices that become obsolete.

For those of us around at the next passing of Halley’s Comet we can wait and see. Between now and then I insist I remain unchallenged on this point - because it’s an obviously better technology in my opinion I insist that everyone will want it when it comes.

Hugh	24-05-2020 20:36

Re: Linear is old tech - on demand is the future

If you could provide links from technology and marketing companies involved in this technology to support your position, that would be really helpful... :D

Mr K	24-05-2020 21:25

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by jfman (Post 36036715)

I think by 2062 they will develop technology where they just beam television straight into a chip that beams television directly into your brain so you can watch it with your eyes closed. I’ve no scientific evidence for this, and have no idea about potential customer demand for this, but I’m going to say it’s bigger and better than relying on devices that become obsolete.

For those of us around at the next passing of Halley’s Comet we can wait and see. Between now and then I insist I remain unchallenged on this point - because it’s an obviously better technology in my opinion I insist that everyone will want it when it comes.

It's sounds brilliant. But I'll probably be dead. Unless they can cryogenically suspend me so I can get through that bloody Blake's 7 boxset...

jfman

24-05-2020 22:25

Re: Linear is old tech - on demand is the future

Quote:

Originally Posted by Mr K (Post 36036742)

It's sounds brilliant. But I'll probably be dead. Unless they can cryogenically suspend me so I can get through that bloody Blake's 7 boxset...

By 2035 anything can happen, just imagine what we can do by 2062.

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