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Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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I don't think BT really care about the success of the channels, they want to use the channels as a tool to grow their own phone, broadband and TV base. This could have major ramifications across all of pay TV for sports fans. I'm amazed they have zero plans to launch on Freeview. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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I certainly would not be worried by the content of these articles. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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The view is that this is aimed at getting Sky BB customers onto infinity and that the impact on VM will be minimal. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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"The announcement comes as BT continues to aggressively roll out its fibre broadband service around the UK. BT confirmed that it is on track for fibre to cover two thirds of homes and businesses in the country by next spring. As for going up against Sky, a BT spokesperson told TechRadar: "A lot of our broadband customers have defected to Sky because Sky came in with a very aggressive offer... we really want to get those customers back on our broadband" "There's a degree of BT and Sky rivalry, undoubtedly," he added. "But we're wanting to pinch broadband customers back from Virgin and Talk Talk as much as from Sky." "This is really a battle for broadband but the TV is the bait." BT's plan to get SKY broadband customers to chose their broadband instead, by offering BT Sports free, is a great move. However as BT can't sell their channel directly to Virgin and Talk Talk customers, they are unable to lure Virgin and Talk Talk customers over on a similar deal. Their best chance of getting broadband customers from Talk Talk and Virgin is by not making BT Sports available on their respective platforms. If this is truly all about broadband customers, rather than money from wholesaling the TV channel, I really can't see anything Virgin and Talk Talk can offer to BT. BT seem to have a very clear aim and goal. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Unless you meant as a subscription channel on DTT? |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
They are launching BT 1&2 on Freeview for customers not yet in Infinity areas. They seem to be removing Sky Sports (as they pay for it) and ESPN off it though.
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
No, probably not.
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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1. More HD channels 2. More on demand content 3. A dedicated 3D channel 4. Premier Sports 5. SKY Atlantic 6. Etc...... :D |
Re: ESPN, BT, Euro, Premier and Sky Sports news
Irrespective of whether it's available on Virgin or not - I wouldn't be paying the extra £15 a month anyway so I don't really feel I am losing out.
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Everyone's saying BT will make losses on the Sport side of things.
However, they probably expect to for the first few years, and as others have said, prob hope to take more rights and end up in a 50/50 style share situation with Sky (which would result in BT surely then charging, and presumably sky having to lower their prices) But if BT get a good increase in viewers, which is likely, as they have 5m Broadband subscribers now, plus the inevitable people they entice, plus those who subscribe who used to have ESPN. It is logical to predict they will have more viewers than Sky Sports. They could therefore market the advertising slots very competitively and charge more than if they had subscribers paying. Say they had 1.5m paying £15 that's £22.5m BT is paying £246m per season. Subscriptions wouldn't even scrap the surface anyway. BT made a profit of £675m last year. They're not eating into that too much are they? |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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