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Re: ESPN, BT, Euro, Premier and Sky Sports news
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I believe the Premier League have used Coronavirus as a scapegoat to cleverly maintain the existing level of TV rights when they were at risk of being eroded. I don't believe we should just accept their reason as being gospel, however nicely worded it might be. I believe we should dig a bit deeper and look at what we know anout the market dynamics and draw independent and logical conclusions. Uncertainty about the Premier League delivering valuable content is pretty minimal to be honest. Matchday revenue is not so important these days and with interest rates low, someone is always there to lend the key clubs money. There is no likely scenario that would see the likes of Liverpool, Man City, United, Arsenal, etc all fall into administration and out of the League. If a smaller club did, it would not significantly impact the attractiveness of the TV rights. What is certain is that the relationship between Sky and BT is now good so there is little chance of them bidding aggressively and every chance of them seizing the opportunity to reduce what they bid three years ago. And no third player has been sniffed out or it would have dropped hints to the Premier League before the League decided to request the auction be cancelled. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect. |
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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The idea that anyone can just drop in £5bn and be “Sky/BT” overnight, generating the same or greater returns across their entire business is laughable. If it were that easy it’d have happened by now. The whole purpose of the blind auction is to push everyone to their limit and be left with the last man standing. Who has considered the rest of the market and squeezed their business model to bid that little bit more. Not a single streamer looked at what Sky paid in 2016 and matched it in 2019. There’s no evidence anyone would have in 2022, indeed the league having uncertainty indicates they believe there would be no such bid(s). The people who are literally paid to profit maximise for the league have ruled it out, Amazon have ruled it out by going along with it - but OB knows better. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
Amazon have found $9bn to buy MGM.
Small change of course to the cash heavy giant. So what makes MGM a good idea but not the EPL? |
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Streaming fans should look away now. ;)
It will be interesting to see the split of rights between ITV and BBC. Quote:
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---------- Post added at 18:45 ---------- Previous post was at 18:37 ---------- Quote:
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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This time last year, would you have said that AT&T would never join with Discovery because it would have happened already? If the streamers see a benefit in offering the Premier League, they will do so when the time is right. They have the money to do it (more than Sky and BT had combined) and to say they can’t make a profit out of it when Sky and BT can is clearly nonsense. In the US, Disney offers ESPN as a separate stream. To bring us into line, they may decide to offer the Premiership as one of the UK sport options. Given that Discovery own Eurosport, who’s to say that after the AT&T merger they would not want to strengthen their sport offering in the UK on Discovery+ and offer the EPL? And then there’s Amazon, who have been monitoring their smaller EPL rights performance with interest. Any of these streamers, or even sport only streamers not yet big in the UK like DAZN, could enter the bidding process next time around. It’s just a matter of time before this happens and it’s incredible to see that some members are in complete denial about this. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
Monkeys in space with typing Shakespeare territory here.
This time last year most (all?) of us would be predicting significant ongoing consolidation of global media companies. Quote:
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Re: ESPN, BT, Euro, Premier and Sky Sports news
The TV streaming landscape will change once Warner's contract with Sky ends and it has completed a merger with Discovery. It could be tempted to beef up its Eurosport offering to tempt customers from Sky, but I suspect this might depend on what happens to BT Sport.
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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Someone has to make a significant move at some point or another or else Sky seamlessly move into the steaming market and plant themselves down there. If someone is waiting assuming Sky are unable to do this and waiting for them to fail (and then EPL rights collapse in value) they’d be as well watching coastal erosion and hoping to see something significant. Someone somewhere has to square the circle of getting folk to spend £30 a month in addition to everything else they are already paying. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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What's happening now is the emergence of a potential all-round competitor on the content front to Sky in the form of Warner Discovery. There currently isn't another provider in the UK that does this. However, if it launches HBO Max in 2025, it will be late to the streaming show in the U although t will have the rather smaller Discovery + offering. What to do? If the price is right; which depends on BT's enthusiasm for sport; it may decide that some Premier League rights will give it a helping hand. BT may even decide to contribute BT Sport for a stake in the new Warner Discovery entity. |
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Consider that circle squared! |
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