Re: Football Season 2012/2013
 

And 'Arry... ;)

Re: Football Season 2012/2013
 

He was never a contender, shoo-in for the England job don't you know...

Re: Football Season 2012/2013
 

Joke: Tom, Dick and 'Arry... ;)

Re: Football Season 2012/2013
 

So was mine ;)

Re: Football Season 2012/2013
 

The Brand Finance® Football 50 2012
The world's most valuable football brands
http://www.brandirectory.com/league_...ub-brands-2012


Arsenal Listed as the Sixth Most Valuable Football Brand in the World
By Matthew Snyder on May 30, 2012
http://www.bleacherreport.com/articl...d-in-the-world

Arsenal Football Club have been ranked sixth in Brand Finance's 2012 list of the most valuable football brands in the world, with a value of £250 million. This marks the fourth straight year that Arsenal have ranked in the top 10, following No. 5 rankings in 2009 and 2010 before a sixth-place finish in 2011. After seeing their brand value hover at roughly £213 million for 2009 and 2010, Arsenal saw that number drop to £194 million in 2011 before experiencing a 29-percent increase, which saw them land at 2012's £250 million tag. They are the third-highest ranked English Premier League club, and one of nine in the top 25. Manchester United reassumed the top ranking after posting a £550 million brand value in 2012—up from £427 million in 2011.

Brand Finance use a five-step process to arrive at their rankings. Here is the system, taken from their website.

1. Determine forecast revenues
Determine future revenues attributable to the brand over a five year explicit forecast period. This is done by referencing historic trends, market growth estimates, competitive forces, analyst projections and company forecasts.

2. Assess the Brand Strength
Determine the strength of the brand using the ßrandßeta® Index.

3. Establish Royalty Rate
Review comparable licensing agreements. Analyse margins and value drivers. Establish average royalty rate range for relevant sector. Apply ßrandßeta® Index to royalty rate range to determine royalty rate for the brand.

4. Determine the Discount Rate
Determine discount rate to calculate the net present value (NPV) of future brand earnings (accounting for the time value of money and the associated risk).

5. Brand Valuation Calculation
The NPV of post-tax royalties equals the brand value.

Brand Finance designate each of the organizations it ranks with a brand rating, which benchmarks the the "strength, risk and potential of a brand, relative to its competitors." The scale ranges from "AAA" (extremely strong), to "DDD-D" (failing). Arsenal have been classified as having an "AA-" brand rating. Manchester United boast an "AAA+" rating, followed closely by No. 2-ranked Bayern Munich, who are listed at "AAA."

Re: Football Season 2012/2013
 

Arsenal need to wait until, I think, 2014 because they can leverage that into money. It's why Champions League was so important this year because this now effectively bridges the gap before the fair play regulations come in and our sponsorship deals can be redone.

Re: Football Season 2012/2013
 

It has already begun for for poor Rodgers -

http://www.bbc.co.uk/sport/0/football/18269858

Re: Football Season 2012/2013
 

The best idea is to ignore former players opinions as if they are so clever then why ain't they managers but of course any Tom, Dick and Harry can call himself a pundit or expert and then think they know more then the manager it seems.

Re: Football Season 2012/2013
 

Paul Lambert to Villa seems to be gaining some traction :(

http://www.bbc.co.uk/sport/0/football/18275337

A shame for Norwich but was always going to happen sooner or later..

Re: Football Season 2012/2013
 

Ian Holloway seems to be the odds-on favourite to replace Rodgers at the moment...not sure if such a loose-cannon is what we need right now.

Re: Football Season 2012/2013
 

slightly more now that it is been confirmed he has resigned as Norwich manager...

http://www.canaries.co.uk/page/NewsD...793911,00.html

Re: Football Season 2012/2013
 

Plymouth Argyle Supporters have never forgiven him for doing a U-Turn for leaving us and going to Blackpool so we know exactly what he is like and l would not trust him as far as l could throw him.:(:td:

Re: Football Season 2012/2013
 

I've never really liked him. His time in the EPL was just one big advert for his own rants. 90% of the time his interviews didn't even make sense.

Re: Football Season 2012/2013
 

I think you'll find Dick's make the best pundits

---------- Post added at 15:40 ---------- Previous post was at 15:37 ----------

No I'm not a fan, he used to amuse me at first but he soon got tiresome imo

Re: Football Season 2012/2013
 

Lawro is only given airspace to make the others look reasonably intelligent