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Re: Linear is old tech - on demand is the future
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Did you also see that the Beeb were seeking Government approval to extend the existing 30 day limit on their catch-up fayre to 12 months on the i-Player? Surely, that is a plus. The launch of Britbox UK will not affect either the BBC i-Player or the ITV Hub. In fact ITV is looking to make major improvements to the ITV Hub, which currently leaves much to be desired. ---------- Post added at 11:18 ---------- Previous post was at 11:15 ---------- Another reason why streaming is better than live TV! Sorry, couldn't resist! https://www.a516digital.com/2019/02/...tion.html#more As weather disrupts TV reception, viewers advised to stream TV instead |
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Thanks for the link , 12 months availability on iPlayer after broadcast would be very welcome.
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Do I actually need to mention to you that the Britbox UK announcement is further evidence that on demand viewing/streaming is the future of TV? I still don't think you see it, do you, despite the substantial amount of evidence out there? |
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Who are you to determine what other people should feel when they switch the TV on? This, perhaps more than anything else, demonstrates why you’ve failed to convince anyone of anything despite running multiple versions of this thread over multiple forums over several years. You’ve never been able to get past the fact that other people have different experiences and tastes than you do. |
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Incidentally, do you still stand by your comment, made a few years ago I think, that there will be insufficient electricity for on demand/streaming services to be viable as an alternative to broadcast TV in the future? Or have you had a subtle change of mind since then? That certainly sounds crazy now. Events will prove you wrong. |
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Sadly for you, “that certainly sounds crazy now” isn’t an effective counter-argument. What you need is some statistics showing projected growth in the UK’s energy production and distribution infrastructure. And while you’re at it, don’t forget to factor in other future uses of that infrastructure for which we are presently ill-prepared, principally charging all-electric vehicles. Clearly you have plenty of time on your hands so I’m going to assume, if you don’t post the figures that back up your assertion, that you found the figures disagree with you. Now, off you pop. :) |
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Nobody posts reams of facts and figures to prove their viewpoint - it's pretty obvious to anyone with their eyes open where this is all going. I certainly do not have the time to help you understand all the facts behind the blindingly obvious - my interests extend well beyond the Cable Forum! |
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Boom. ;)
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It’s a red herring for the reality you ignore. The market simply doesn’t exist on the level you believe it does and you underestimate the main players now and their ability to adapt. Despite both Sky and Virgin being supported as part of wider media empires that have a worldwide business model relying upon it. |
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As for the market not existing for streaming, do come off it! If Amazon, for example, took the lion's share of the rights to Premiership football, you would soon see the demand that you insist isn't there! Incidentally, there are a number of streaming services that already cover sport, particularly in the US, so this 'adaptation' argument is the real red herring. |
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Sky, on the other hand, have a ready made distribution model from day one. |
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Re: Linear is old tech - on demand is the future
OFCOM claim that 95% of the households in the UK can get broadband speeds in excess of 24MB. That's more than enough to provide SVOD services if consumers are willing to pay for it.
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Re: Linear is old tech - on demand is the future
That, as always, is an up to speed. What would happen if every one of those enabled homes simultaneously tried to utilise even 10Mbps, streaming to 2 or 3 devices? The reality of an entirely IP delivered TV system is that greater than 99% of all homes will need access to broadband that can deliver a minimum of 24Mbps, constantly, at all times of day.
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I don't believe an all streaming future is credible for a number of reasons which I've posted at length about. However, I don't accept that Amazon or anyone else isn't able to offer a premium product including Premiership rights because the internet speeds aren't fast enough to support it. Such a product wouldn't require 2 or 3 connections at once per household in the same way as an all streaming future would. You are correct though - the barrier to have multiple screens showing different content in HD and UHD will mean that for some time traditional broadcast methods over satellite and cable will be the used. |
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There are those who complained quite vociferously that relying on wind and solar power would lead to problems during the winter by now. Hasn't happened, though, because there are back up systems in place. Similarly, as streaming increases, so will capacity. ---------- Post added at 19:07 ---------- Previous post was at 19:04 ---------- Quote:
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Sky didn't hold off because of the number of homes without direct line of sight to a satellite dish, in conservation areas or because landlords sometimes don't allow tenants to install a dish. There's plenty of outcries to be had out there because Sky increase their content, but as Neil Diamond sings money talks. Similarly there'd be nothing preventing an Amazon channel getting carriage on Sky or Virgin Media to complement its streaming offering, priced at a premium and obviously a second class product by comparison. Yet... they don't. Quote:
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It is true that Amazon could set up a conventional TV channel, but quite honestly, I don't think they want to do that. Their concentration will be on expanding their existing streaming services. ---------- Post added at 19:22 ---------- Previous post was at 19:16 ---------- Quote:
For example, offering 'skinny bundles' of matches to enable people to watch some football rather than no football at all due to the cost might well prove very popular. With Sky, it's everything or nothing. That excludes so many people. |
Re: Linear is old tech - on demand is the future
If only Sky offered a way you could buy Sky Sports only. Like a day pass, or a monthly pass without having to commit to a 12 month contract or a basic TV package. It'd introduce so many new entrants into the market presently excluded.
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No it's not you can take a day pass for a one off event or week pass for several over the weekend.
Edit jfman beat me to it.:D |
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I would be happy to sign a 12 month contract for sky sports only if I could, unfortunately they are allowed to make you pay for a load of rubbish channels I never watch - most of which are on freeview anyway. |
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Precisely a product currently on the market, old boy.
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Lower the price, get more customers, make more money. |
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As long as the sport fanatics pay these extortionate prices, so they will continue.
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At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else? Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product? |
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As far as Amazon is concerned, because Prime is linked to their retail operation, it is quite possible that they may be happy to simply break even if it brought in more customers for their central business. |
Re: Linear is old tech - on demand is the future
Old Boy the subject of the thread discusses linear advertising funded television being unsustainable yet here you are desperate to get it added on.
Yes, I left it out, but equally I left out VAT which would account for one sixth of the revenue. There is no “skinnier” bundle than the Now TV Sports pass. That’s the benchmark of a price point and how any sustainable platform benefits consumers in a streaming future has to be held against the existing product in the market. |
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There was talk of a season ticket that gave you all of your selected teams matches - this never materialised, not sure why. I think the £15pm for 8.3 million subs gives an indication what any streamer is up against - yes it doesn't include advertising income but also doesn't include production & broadcasting costs or any profit. ---------- Post added at 17:56 ---------- Previous post was at 17:55 ---------- Quote:
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Re: Linear is old tech - on demand is the future
Just noticed this debate from a few weeks ago about sports rights and streaming:
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Of course, nothing is definite here, but I'd suggest that by grabbing one package of football rights and showing other sports from boxing to golf, Amazon has clearly shown it is VERY interested in sports. If the streaming companies and especially the tech companies like Amazon and Apple get serious about sports, that will blow the current pay tv model out of the window. Sky and BT simply cannot compete against the likes of Apple and Amazon. Apple's streaming service launches in a few weeks, so we'll get a idea about how serious they are about streaming then. |
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I cannot see consumers spending a small fortune for different streaming companies content. The only way it will be cost effective for the consumer will be for the streamers to be bundled together as linear channels are now. |
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I think Amazon were just testing the waters with grabbing that package of matches, but the real money will be made if they really go for it in the future and outbid Sky and BT for top premiership packages.
On paying for different streamers, if anyone wants all content at all times, then it will get very expensive, but if most people are prepared to cherry pick what streamers they want in any given period, it maybe much cheaper than today's pay tv bundles. The only caveat I'd add to that, is sport. If sport is on several different streamers and people want to watch all their live sports, which I'd imagine they'd want to rather than watching things several months after they've been shown, that could become hideously expensive. I'm interested to see what Disley does with sports streaming considering they own ESPN. |
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This is the big difference between streaming and having channels. Quite often the media companies licensed their content out to other broadcasters, or when they did have their own channels, the content available on them was severely limited. Disney's (ABC's) main shows were licensed to other UK broadcasters, so were never available on Disney's own channels.
If Disney, Comcast and the others do streaming properly, the streamers should be: 1. Global. 2. Contain vast libraries of content permanently available. 3. And cheap would be nice too. :) Disney has said their Disney+ service will be cheaper than Netflix, but it all depends on what's on their service. |
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None of the global streamers want to pay vast sums for rights that are only available to people living in the UK it's simply not worth it.
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I agree. As I said, that Amazon bid was testing the waters, but I think they've already shown their hand as to their future intentions and it won't be just limited to one country.
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I agree with your analysis, they would need to pay more and snatch one of the proper packages to get a presence - with BT possibly backing out of the market next time and Sky not able to have all the packages, there could be an opportunity for someone else to move in. Then we shall see how serious they are and how much it will cost per month! |
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Look, I'm not saying that this is going to happen any time soon, but clearly Amazon have shown their hand and are interested in sports. So for this country, if they were to bid for more premiership packages in the future, they will bundle sports into other things like free delivery, music streaming etc. How long could Sky/Comcast and BT compete against that? Next step would be global competitions, Olympics and the World Cup come to mind here. Do you really think FIFA would reject a massive offer from Amazon for global rights? We know what FIFA are like with regards to feathering their own nests... And lastly, would be the global rights to domestic events like the Premier League. Its rising in popularity in America and already has millions of viwers in Asia. It's a potential gold mine for a global streamer. ---------- Post added at 19:56 ---------- Previous post was at 19:53 ---------- Quote:
Why would the authorities get involved? |
Re: Linear is old tech - on demand is the future
Multiple billion pound bid ?
You do realise that both BT and Sky combined are paying the Premier League nearly £4.6 billion in its latest rights deal. The Middle East and China plus other overseas markets are growth markets some netting the Premier League nearly double the previous rights , I can't see the league committing all their global rights to one provider it just wouldn't make sense. As for bundling multi billion dollar UK rights into a Prime subscription how much is that likely to push up Prime especially for those who don't like Football. |
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On UK rights, I would expect Amazon to play some trickery pokery with bundling, to mask the costs to the consumer in the same way that Sky etc do with their bundles. ---------- Post added at 21:47 ---------- Previous post was at 21:45 ---------- Quote:
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I agree with Horizon. The streaming companies are the great disrupters of our time.
As far as Amazon is concerned, I don't think they will expect all their Prime customers to pay for the sport, any more than Sky or BT do now. Almost certainly, it will be an add-on for those who want it, maybe tied to other benefits. |
Re: Confirmed: linear is old tech - on demand is the future
[QUOTE=denphone;35911236]Somehow turkeys don't vote for Christmas..
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Re: Linear is old tech - on demand is the future
Amazon don't try to outdo Netflix in streaming so I'm struggling to believe they are going to pay north of £5 billion for UK football rights.
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They're about to release a very expensive Lord of the Rings series, so very mixed messages coming from them. At least with Netflix, a pure streaming company, we know they're serious about streaming, but Amazon wants to be top dog in everything, so I'm not going to rule them out anytime soon. |
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The only question really is WHETHER they could outbid them, not whether tney COULD. |
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I understand that you don't think it will happen, but no need to make stuff up. |
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Answers on a postcard if you have a answer to that one.. |
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It usually goes something like Company A has far more money than company B and could blow them out the water end of.:D ESPN owned by Disney had far greater resources than both Sky and BT but retreated from the UK Sports market. |
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I am happy to accept your opinion, Den, but when you make a statement about Amazon's business model preventing them from doing something, one does expect you to be able to back this up with facts to support your argument. ---------- Post added at 10:37 ---------- Previous post was at 10:35 ---------- Quote:
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I think many people here don't realise what an inflection point that was and what it means for the future, a future dominated by streaming and the tech giants. Quote:
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I still think Amazon or one of the other tech giants, will approach the Premier League and government and get the rules changes to allow them to make a bid for global rights as well as all UK rights. It maybe the case they pay one price for UK rights, then another for global. Football is gaining ever increasingly popularity in China with its massive population and that's one of the things I reckon Amazon has its eye on. As well as selling numerous products via ad breaks at every opportunity into the Chinese market too. |
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They cannot obtain exclusive UK rights as already stated. Doesn't matter how much they pay it isn't allowed |
Re: Linear is old tech - on demand is the future
Further evidence, if any was needed that people are becoming disillusioned with pay tv. It's only a matter of time now before people decide to ditch their hundreds of poor value channels for SVOD services.
https://www.rapidtvnews.com/20190314...#axzz5iF8AQWwn In the netgem.tv survey, just over three-fifths of the Sky, Virgin or BT customers polled (62%), said their package was ‘only slightly’ or ‘not at all’ customised. Only just over a tenth have a package that is highly customised for their household viewing habits while a third (32%) of those surveyed with an account with Sky, Virgin Media or BT TV, believe that their paid-for TV package is poor or terrible value for money. In a further show of dissatisfaction with traditional packages, a fifth (21%) of people who pay for a traditional TV package admit that they stream extra content not on those channels every day. |
Re: Linear is old tech - on demand is the future
I’d be more interested if the 62% actually cancelled. By their nature bundles often aren’t customised - fully customised bundles aren’t really bundles at all.
I still haven’t seen any credible calculations of how £5bn on Premiership football rights is profitable for Amazon (or anyone else) based on current (or even hypothetical) pricing. They aren’t a charity after all. |
Re: Linear is old tech - on demand is the future
So how customised are your Netflix and Amazon packages, OB?
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Re: Linear is old tech - on demand is the future
Horizon
A few points , The tech giants you talk about , how's YouTube Premium going for Google ? Amazon's streaming service still doesn't compete or come near to that of Netflix. How many would subscribe if it wasn't for the bundled benefits of Prime. I have Amazon Prime and we rarely watch or find much worth watching on the service and that includes the kids. Streamers may get interested if Sports rights were available globally but under the current territory by territory basis no chance they pay north of £5 billion just for the UK rights. Facebook and Twitter have both dabbled with content but had little success. |
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I must say that I find it incredible that pay tv channels (premium channels excepted) have so few good programmes compared with the 'free' BBC, ITV and Channel 4 channels. You would expect to get better quality by paying for something as opposed to any free options, wouldn't you? |
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Additionally, ITV have a budget from advertising larger than most of the third party channels put together.
The irony being it’s from advertising. From where people sit down and watch linear TV live. A shocking proposition, truly shocking! |
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Your definition of 'good programmes' is just that - yours, others may consider these as rubbish. |
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Those who do not learn history are doomed to repeat it. ;)
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You can’t just start broadcasting and suddenly command the advertising income of ITV then get some subscription revenue as the cream on top. |
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As I said, in regards to global rights for sports, Amazon would likely target something like the World cup and/or Olympics. ---------- Post added at 14:46 ---------- Previous post was at 14:45 ---------- Quote:
If Amazon chose to do so, it could easily outbid Sky and BT. Whether it actually does, remains to be seen, but I don't see their interest in sports going away anytime soon, do you? ---------- Post added at 15:22 ---------- Previous post was at 14:46 ---------- Quote:
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But for new subscribers to Amazon Prime there would be additional costs on top of the £10 for football. Personally, I only subscribe to BT because it has the Premiership & European rugby - I could easily forego the football they provide, there's still plenty on sky to watch. So no, I wouldn't switch to Prime. |
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What if Amazon just offered a £10 footie sub?
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