Originally Posted by buckeye (Post 36053196)

Clubs should give season ticket holders vouchers to get these PPV games free.
It will also be an interesting experiment for the big clubs to see how many fans are prepared to pay outside of a TV sub and how much they are prepared to pay.
If this continues I'd forecast different prices throughout the season.

Originally Posted by Joedm45 (Post 36053185)

It is up to the customers to ensure this is a failure by not subscribing.

As usual, I'm sure there will be a few that do because watching their team is important to them irrespective of cost which is fair enough but hopefully it doesn't become viable enough to continue long term.

Originally Posted by spankysmagicpian (Post 36053200)

Just read about this. WTF!

Whilst I appreciate that they can't continue to broadcast games for free due to the clubs revenue losses, how will this fit in with the games that BT / Sky would be showing normally had C19 not been around?

They can't put all matches on PPV - they need to keep some free for those who subscribe to SS and BT for the football as a matter of course.

Originally Posted by OLD BOY (Post 36053199)

Surely, it’s cheaper than actually going to see the match in the stadium. Those who normally attend these matches are saving money.

Originally Posted by Dave42 (Post 36053201)

they still got the same amount of games on SS and BT it the games that's was not picked for tv coverage that on PPV

Originally Posted by jfman (Post 36053203)

What could be interesting - genuinely - is the ability to assess demand for alternative funding models. Individual match buys, “away season tickets”, etc. and the potential that in future all 380 games are in the main rights auctions.

The down side, for any potential new entrant, is that Sky have all of the data so could value these packages more accurately. The League will be able to work out some metrics from the revenue, and Sky will probably provide them some analysis.

Originally Posted by jfman (Post 36053192)

Doesn't really need to get viewers it only has to keep Sky happy. Costs the league next to nothing to broadcast - every game recorded with English commentary for other markets.

Originally Posted by jfman (Post 36053203)

What could be interesting - genuinely - is the ability to assess demand for alternative funding models. Individual match buys, “away season tickets”, etc. and the potential that in future all 380 games are in the main rights auctions.

The down side, for any potential new entrant, is that Sky have all of the data so could value these packages more accurately. The League will be able to work out some metrics from the revenue, and Sky will probably provide them some analysis.

Originally Posted by Mad Max (Post 36053210)

I think you are right here, there's definitely a market for fans who only want to see their team in action.

Originally Posted by Raider999 (Post 36053213)

Why pick on Sky - it is Sky and BT who are both doing this.

However, I have to agree - way over the top.

Bearing in mind there are 5 games not originally chosen in most rounds, these extra games have gone from being free to costing £75 per round if you want to watch all games!

Unless you are a supporter of a side on Ppv why would you subscribe - especially as all the better games are already on Sky/BT?

Originally Posted by jfman (Post 36053215)

I certainly think the market is there - that customer exists. The problem is how the product they are interested in interacts with the other products.

If it impacts negatively on matchday ticket sales then it could be a negative for the league to allow it. A full season ticket is perhaps more likely to do this than an 'away' season ticket.

Would such a ticket include the games that are currently on Sky/BT (for ease I'm using existing rights holders, but know that this would be a future contract in reality)? If not, then a Manchester United/Liverpool fan could find maybe an additional half dozen games available. If it included all games the shift to a non-exclusive contract would impact on the value of the rights.

Of course - the League could retain the additional rights and endeavour to work with the main rights holder to incentivise subscription through their platform with a tapered cost - that'd also mean that someone who has the subscription services and wants to 'top up' to a full season wouldn't be paying for the same games twice.

It's not insurmountable, but does get more complicated the more rights holders there are. Pay per view football has, to date, generally not been a success in the UK. PremPlus most subscribers took the full year option. There's been a few attempts with minor European qualifiers over the years.

I know in the past France, Italy and Spain all dabbled with making additional games live on a pay per view basis on top of a 3/4 picks on standard subscription. However all now have wholly subscription models and all games live.

---------- Post added at 21:38 ---------- Previous post was at 21:34 ----------



I'm not intending to 'pick on' Sky - however I think they've the most to lose with more games going onto BT. Your average BT/Virgin customer who has BT Sport in their package would be less likely to take Sky Sports with the additional games in their package.

I think BT would generally be content with Sky getting extra games so long as they did too.



I think season ticket holders might, but beyond that I'm not sure what the market is for games generally turned down for television already.