Re: Linear is old tech - on demand is the future
 

I said the main extras are included - but stuff like Eleven Sport do not appear even though their app is on there.

Re: Linear is old tech - on demand is the future
 

I would guess that's down to an agreement between the app provider and Amazon.

Re: Linear is old tech - on demand is the future
 

https://www.rapidtvnews.com/20190625...#axzz5rxghK0Cz

I agree with these conclusions, although I think they have underestimated how quickly the pay tv channels will disappear.

The forum found that industry executives were optimistic about the pay-TV industry’s ability to reinvent aggregation models. However, executives noted that existing aggregation models must evolve in response to the rising popularity of OTT services, and an anticipated decline in the number of linear channels. A striking 94% of participants believe that by 2024 major platforms in European markets will carry 20% fewer linear pay-TV channels than today. This will mean that some smaller channels will become unsustainable.

The other key finding was that the anticipated proliferation of subscription OTT services will likely present opportunities for pay-TV providers to become ‘super-aggregators’ of content. Four-fifths of executives believe that major OTT subscription services, such as Netflix and Amazon Prime Video, can be valuable as part of the pay-TV offer. In addition, they see that on-boarding OTT services can deliver both convenience and utility, as well as creating new marketing and bundling opportunities.

Re: Linear is old tech - on demand is the future
 

Aggregation will work if the streamers allow themselves to be aggregated, but when companies like Comcast and AT&T are both platform and aggregator aka streamer, will these sort of companies allow each others services to be on their networks in the future?

Re: Linear is old tech - on demand is the future
 

Very good point. I noticed that Sky had combined Netflix and Sky Box Sets to offer a lower price when combined. I am sure that these aggregators will work out ways of offering a good deal to their customers, even if the price reduction doesn't come from the actual subscriptions of the streaming services. Instead, they could offer, for example, cheaper broadband or telephone charges when taking one of these packages, or they may decide to do a carriage deal with ITV and Channel 4 so that they can offer ITV Hub+ and All4+ with no extra cost, and so on.

Re: Linear is old tech - on demand is the future
 

Aggregation is what we have now. Which is it I’m confused, will platforms continue to dominate or independent streamers? If it’s aggregators, why won’t Liberty and Comcast be best placed to do this?

Re: Linear is old tech - on demand is the future
 

I think platforms will dominate because most people will find it useful to have everything in one place. So I believe that is the future for Sky, Virgin Media, BT, etc.

It will be interesting to see what happens to the fortunes of streamers such as Roku because I cannot see them offering bundles of streamers for a cheaper price, but who knows? Things may change.

Roku does offer a huge range of streaming services which some may find attractive, but although all of this fascinates me, I rarely watch anything on my Roku apart from Now TV (for Sky Atlantic shows). There is no reason, of course, why Sky, VM and BT cannot also offer a huge range of streamers, although there doesn't seem to be any sign of that happening so far as they concentrate on only the most popular of these. If they did so, Roku could sink.

Re: Linear is old tech - on demand is the future
 

I wouldn't be shocked to see Prime added to Sky at some point Comcast already has it on its X1 platform and has just signed a deal to add Amazon Music to it as well.

Re: Linear is old tech - on demand is the future
 

Now that BT and VM have taken the plunge, I'm sure Sky will too.

Re: Linear is old tech - on demand is the future
 

The decision is a lot easier for both of those.

Re: Linear is old tech - on demand is the future
 

Sorry, but I don't understand why. Sky did appear reluctant to embrace OTT services at first, but they followed when VM got Netflix.

Liberty Global themselves had concerns about Prime, but when BT added it to their platform, LG changed their minds, and I'm sure Sky will do, too.

Re: Linear is old tech - on demand is the future
 

Simple because Sky has far more competing services such as Sky Store , Sky Cinema and the Sky Entertainment channels , both VM and BT buy the bulk of their content in so not as big of an issue.

Re: Linear is old tech - on demand is the future
 

That is the way l generally see it too as why would Sky want a service that competes with their own services.

Re: Linear is old tech - on demand is the future
 

I think it will arrive Den but the deal has to make perfect business sense to Sky

Re: Linear is old tech - on demand is the future
 

Indeed MM.