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Re: The future for linear TV channels
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I say again, I have always been of the view the live streaming will take over from live broadcasting on our conventional channels, and again, I refer to this in my earlier posts. Look elsewhere on the net and you will find similar references to linear TV when what is meant is 'old fashioned' TV. You really are being pedantic in the extreme to make something of that. While I completely disagree with your statement that I have 'massively changed' my position (I think you should re-read my first post), there is nothing wrong with modifying one's view to take into account the opinions of others. There is also nothing wrong with explaining your position when someone puts a particular scenario to you, even though this may go beyond what was previously stated. Some of you guys pounce on people who change their views following a debate, chanting 'u-turn', but protesting that they are not listening if they don't agree with you. Please, let's stop all this bad temper and have a decent exchange of views. I accept that you disagree with me. Let's move on. Time will tell who is right. If there is genuinely something you want me to explain to you about what I believe on this subject, I am happy to respond, but honestly, all this 'you're changing your position' stuff does not do very much for the credibility of your arguments, and you do have some good points to make, so that is a shame. One thing is for sure, more and more people are changing the way they view TV in favour of streaming. How far this is likely to go is the big question, and you point to the technical difficulties of sustaining this rate of change. Hopefully, we can at least agree on that much. |
Re: The future for linear TV channels
In my first post I commented on how any new service or product would inevitably see initially fast growth but then slow as the market reached its top level - this seems to be happening with Netflix which is predicting slowing subscriber growth:
http://www.bbc.co.uk/news/business-36078925 On another note, Reed Hastings has himself talked of the need to produce more localised content because many international audiences have no interest in watching shows in English. That will be a significant increase in its production costs and some markets are unlikely to be profitable because the number of potential subscribers won't ever cover the costs of producing enough local language content needed to draw them in. This of course is why Netflix doesn’t bother to license the uncut UK versions of Hustle and Spooks - the US versions it offers instead lack up to 8 minutes per episode - because every step it takes to address local market demands pushes its overheads up and reduces profitability. TV isn’t a one-size fits all business - audiences are incredibly diverse and expect tons of content to cater for their needs, with large numbers wanting local, familiar shows starring actors they know and like. Subscription revenue alone would never fund Netflix running different localised versions in 100 countries and the appeal of English language, mostly US programming is limited because people overwhelmingly want to watch programmes about their police, their politics and their hospitals and not CSI, House of Cards (US) and ER. Netflix and Amazon can never produce enough programmes with Bradley Walsh or Sarah Lancashire to satisfy UK audiences and replace UK broadcasters as has been predicted repeatedly. Worse for them, any such shows they did make would have limited appeal outside the UK which runs counter to their business model of securing global rights for all original commissions/purchases. These services have a limited market which is why shareholders are looking again at Netflix’s future potential growth and some are cashing in now. |
Re: The future for linear TV channels
Netflix have said they will only commission a local show if they know it will have global appeal and they do not use geography at all in their analysis or recommendations. http://www.wired.com/2016/03/netflix...conquer-world/ Sky's bigger commissions also seem to be increasingly designed to find an audience in all their European territories.
Amazon's Streaming Partners Programme meanwhile is trying to convince every local streaming service to use its service rather than building their own so they can benefit from a massive existing customer base, billing systems, streaming infrastructure and recommendation engines. I'm increasingly thinking they are going to be the bigger challenge to cable and satellite TV. This is a good piece on what they're doing: http://www.videonuze.com/article/ama...gram-this-year |
Re: The future for linear TV channels
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Haha you have only recently changed you view on what is classed as linear tv, so please stop spouting other wise. Hence, my reasoning behind the Sky, VM, BT statement. Yup, you have given the American info. I said it was extremely expensive. Take the American info as a base rate, do you see it being more or less expensive, or will it be a similar price. If it is a similar price or higher, why would people choose to pay more for the same content, when they could just stick with how it is now? Also, if you think it will be less, please explain how. Again, it does not need to be precise, just basic figures are fine by me. Your refusal to give even the most basic of figures, is because you know it will be much more expensive than it is now, and as such, people will not change their habits the way you think. I notice you now say you expect tradition tv channels will be pretty well gone in 20 years. You used to say, quite vehemently, they would be well and truly dead by then, but you never change your mind do you? Anyway, gotta head back to work soon, but seeings as we a year in to this discussion, can you provide some info on the latest figures as to how people are consuming their viewing? It has not been discussed much recently and I am genuinely interested as to the most recent trend. |
Re: The future for linear TV channels
http://www.theguardian.com/media/201...ing-tv-in-2015
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Re: The future for linear TV channels
I've never caught onto streaming TV. It never looks as good quality for one thing. With tv/recordable boxes you can watch whatever you want whenever anyway and bypass the adverts. Price might be the only killer factor for providers like VM.
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Re: The future for linear TV channels
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Clearly, conventional channels are safe and doing well in the short term. However, VOD viewing will continue to grow, and this could become very rapid growth within the next decade, with conventional TV channels under strain from decreasing advertising revenues by about five years' time if they do not find alternative revenue streams. The main commercial channels have already developed their i-players with unskippable ad breaks, and no doubt Sky, Virgin Media and others will ultimately make arrangements to pay for those same players with commercials taken out. Such arrangements will ensure the extended survival of the main channels, but the smaller channels will certainly start feeling the pinch in the foreseeable future unless similar arrangements can be made for them. I would not exclude this possibility, and if it could be made to work, this would address Harry's concerns about access. So those with pay TV would have the commercial free players and those who cannot or will not pay will be able to take the free option with ads. However, in the longer term, I would expect to see the i-players superceded by Netflix style sites which would offer also extended facilities to access content from previous years. ---------- Post added at 10:32 ---------- Previous post was at 10:17 ---------- Quote:
In terms of the cost of streaming services, I've already answered the question of what I think will happen with Netflix prices. With the monthly cost increasing to £7.50 per month, this still works out cheaper than the licence fee. The competition between the streaming services should ensure that prices remain reasonable and proportionate to the content available. I still think that conventional channels will be dead in 20 years. However, there are known unknowns :D in terms of decisions yet to be made. For example, if the licence fee is retained, the BBC may wish to use the current system to air its range of channels, if they can afford it. However, if the Conservatives are still in power in 10 years, they may baulk at allowing the BBC to incur these additional costs when there are other cheaper, or more popular, methods of showing programmes available. Hugh has answered your question on viewing preferences. |
Re: The future for linear TV channels
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In response to your first post, you will never get a live show "on demand". If it is live, it is linear, and linear TV will still thrive, linear TV channels will still thrive, bundled tv subscriptions with box sets of on demand content will be very popular, Netflix etc will continue to do well. Moving on to your drastically changed point, if the bulk viewing of linear TV viewing moves to online streaming (which it may well do) and it is cheaper for businesses to run, then, as you have said, linear TV channels will still be operating. If linear TV channels are still operating, and Sky etc are not dead (which you have said they won't be - I fully agree that they will), they will be able to extend there advertizing online, be able to run cheaper linear TV channels on line and offer a lower price point for customers on can't afford Sky currently, but want more than now tv can offer. As such, they can get more money from on line subscribers, and also advertizers. When this happens, people will still be watching conventional broadcast channels, and will be able to continue to do so, because the extra revenue gained from online profits, will be able to offset some of the potential losses from conventional tv channels. Even you wish to disregard the thought of online subsidizing conventional, if the bulk of viewing linear tv moves online, the viewership will still be the same, and as a result, the ad revenues wont change, thus no need for the channels to die. Which ever way you wish to skin this particular cat, conventional broadcast will still be around in 20 years. More importantly, your many, many assumptions, which have mutated drastically, are still deeply flawed. With the regards the cost of Netflix, some weeks ago you said the cheapest Netflix subscription, without the decent content, will be £11. Are you now saying the cheapest price it will be in 20 years is still going to be £7.50? You clearly don't have a clue on how to answer the question of price so I will let it go. ---------- Post added at 17:45 ---------- Previous post was at 17:24 ---------- Quote:
As the article say, it is surprising, given the relative affordability and the recent attention cord cutting has had, and the availability of now tv, the number of ways it can be watched, it still is not having much of an effect on conventional viewing. |
Re: The future for linear TV channels
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How can it possibly be the case that linear viewing will cease when this is how we watch the news and football, for example? Of course I didn't mean what you are implying. I think, Harry, you are just being argumentative, naughty boy! Maybe some day you will tell me which of my arguments have changed so much over the course of this thread as I think this must be a figment of your imagination. If you list them, I can put the record straight for you. In my last post, I was referring to the new price of Netflix that has been announced, not my forecast price, but then you know that. No doubt you have worked out that £11 per month is also cheaper than the licence fee, so I am not sure what point you were trying to make. Also in your response to Hugh, there is agreement between us that conventional viewing is still going strong. However, this is now. The scenario we are looking at is what will happen in the future. As to what the price of Netflix will be in 20 years, how the hell would I know? Do you have the projected inflation figures for 20 years into the future? Didn't think so... |
Re: The future for linear TV channels
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The first argument that changed was the 10 years statement. I am not going to trawl through all the other posts to find others. although you did present three different arguments on how you thought streaming services would be paid for, each time you changed your mind when I gave reasons why they would not be fair for everyone. You also said the BBC should be pay per view, and you changed your mind again, when I challenged you on how expensive it would be to just one show. You no longer seem to think everyone in the country will be able to watch anything they want it in 10 years. You also said all content companies would launch streaming services, and would replace linear channels. The point I am making about Netflix, is that you have this vision of what the world will look in 20 years (although you have often said you don't know how things will look in 20 years, when questioned a bit deeper on your thoughts) but will not put together basic figures/ideas for scrutiny. Now seeings as you ignored a large chunk of my previous post, would care to respond to the rest of it - in which I foolishly try to continue this discussion with you on the future linear to channels, rather than respond with a pretty pointless post. |
Re: The future for linear TV channels
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I have also explained that I believe the infrastructure would support the whole UK population being able to stream what they wanted to watch within 10 years, with linear CHANNELS not likely to continue to exist in 20. Actually, despite what you say, I have tried to answer or comment on the various aspects of your incredibly long posts, but I feel we are going round in circles. Regarding the BBC, I think it is now clear that the current government wants to abolish the BBC licence fee. My view is as it always has been, that we are likely to change to a subscription based model. The back library will be available on a PPV basis (this is already happening with BBC Store, so I was right about that). It is also possible that the government may allow advertising on the BBC, but if they go down the route of unskippable commercials, there would be an adverse reaction from the population. However, this may be an option that can be applied to viewers who take the decision not to subscribe. To suggest that I have changed my mind on the premise of the argument is just wrong. I have answered your questions regarding different scenarios but then you incorrectly assume I have accepted your scenario and you say I've changed my mind. Once again, I think we are just going to have to accept that we are never going to agree about this. Now we will have to wait and see. |
Re: The future for linear TV channels
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You also said - in your very first post on this thread Quote:
You can watch last night's EastEnders on demand from the iPlayer but when you're watching something that's happening now or using iPlayer to watch the episode which is also currently being shown on BBC One it's streaming. Maybe if you stuck to the widely accepted and understood definitions of these two very different words people would find it easier to follow your claim? One thing you have repeatedly said is that on demand services will make traditional broadcasters' business financially unviable but now you seem to be saying they'll remain but as streamed services? But if you are, I've already shown you how streaming is MORE expensive than broadcasting via DSAT and DTT for the channel operator where the costs are fixed regardless of how many are watching. Perhaps the best way forward would be if you typed a single post restating your case, remembering to use on demand and streaming correctly? Suspect it would help clear a lot of this up. Or at least clarify where you're wrong. |
Re: The future for linear TV channels
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https://en.m.wikipedia.org/wiki/Video_on_demand |
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Is there really anybody out there who does not understand that I am referring to on demand services (as shown on our VM menus) and the video services provided by Amazon, Netflix, etc? I think just about everyone does, and so this debate over precise technical terms is not helpful, or indeed enjoyable, for non teckies to follow. You are pulling at hairs and ignoring the thrust of the argument. If I have technically used the wrong term, I don't think most people are bothered or would even perceive the difference. All anyone needs to understand in my argument is my assertion that VOD and streaming services will take over from our conventional broadcast channels. I think most people have figured that out. |
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