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Re: The future for linear TV channels
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Re: The future for linear TV channels
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iPlayer stats really are an enigma. If the BBC has devised some formula for determining what proportion of them are unique views which should be added to the BARB figures, they've not said so. Actually it would be nigh-on impossible for them to arrive at accurate figures simply based on downloads, as they have no way of knowing how many people are viewing the download at the other end of the connection. Only BARB's somewhat intrusive audience monitoring hardware can do that. |
Re: The future for linear TV channels
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http://www.rapidtvnews.com/201502063...#axzz3QxdUTb7P |
Re: The future for linear TV channels
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It would be wrong to assume that the figures are going to remain much as they are now over the coming years. I think there will be a sudden surge at some point, and as technology improves. At present, Freeview only viewers need a Freeview box to access on demand for example. What will happen when most people have a TV that allows this - and indeed video streaming? Big changes are on the way, IMHO. ---------- Post added at 12:50 ---------- Previous post was at 12:43 ---------- Quote:
The logic of the flow of this report is clear in this sentence: 'Perhaps one of the most stand-out stats was that the overwhelming majority of multiplatform viewers who have both a multichannel service and OTT SVOD services are not ready to give up easy access to broadcast programming, even when presented with the option of adding standalone, à la carte SVOD services like the new services offered by HBO, Showtime and CBS.' I'm not sure what that proves, because I too would not want to give up broadcast services at this stage. Where would I access the News for example? However, in the future, all of this will be sorted and would no longer be a problem. Look at how recently 3D came to TV sets, and enthusiasm came and went. Things are moving fast, and once people get a taste for access to what they want, when they want it, the move towards VOD and streaming services will be unstoppable. |
Re: The future for linear TV channels
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Plenty of people only buy basic and would end up with a connected TV only if that feature was universally available across the range. We get 2Mb internet on a good day, by the way, and barely receive standard-def quality pictures when we access iPlayer via our Freesat PVR. Slow 'broadband' is a widespread issue in the UK. And even when the capability to do it is in every home, there is nothing as convenient as a TV schedule when you're tired at the end of a day in the office, and there's nothing as attractive to an advertiser as a commercial break viewed simultaneously by 10 million people. I confidently predict that linear broadcast TV will be around and well used for the rest of my lifetime. |
Re: The future for linear TV channels
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First of all, the Government is committed to extending good broadband speeds to the whole country. So the 2MB issue you mention will not be a problem forever. The newer TVs don't last as long as the old ones did because the technology is getting so complicated. My TV needed a new motherboard after just three years. I'm sure I will have to change it within the next 5. You've only got to go on a walk to see the number of people watching TVs with widescreen, so although there are still people, particularly pensioners, who still have archaic TVs, the majority will have more modern sets than they do now, and the price is coming down all the time. I've heard more than once on these forums people saying that when they were tired, they just wanted to watch what was on. And yet, if you want to watch something you are actually interested in, you still have to look up in the TV magazine or EPG what is on, or channel hop. Yesterday, when my wife fell asleep in the middle of something we were watching, I just went to Netflix and chose 'My Lists' and there was my pre-planned selection just waiting to be viewed. Chose 'Damages' and it was all done about 15 seconds after going into Netflix. Frankly, I think people are putting problems in the way - I do understand that people are resistant to change. But the confidence expressed that things will remain as they are forever astounds me! Incidentally, it's pretty easy for the TV industry to force people to change to a newer technology, just as your Mum had to when her VHS recorder became obsolete. All they need to do is have all programmes in 4K! |
Re: The future for linear TV channels
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It took almost 10 years from the launch of DTT for the government to have the confidence to even begin switching off analogue TV signals, and that was with digital switchover as the intended end result, right from the outset. It took a further five years to complete that process. During that initial 10-year period, DTT was re-branded and re-launched *twice* before it began to penetrate sufficient homes to be considered viable. So no, there is no "all they have to do" when it comes to forcing people to upgrade. It is a long, complex process and it is led by regulators who are empowered by government, not by the TV industry. Even today, DTT doesn't have the capacity to support a complete switch from SD to HD broadcast. "Forcing" everyone on to 4K isn't going to happen. Whether the UK's internet infrastructure would be capable of sustaining HD video streams to 20 million households simultaneously, I don't know. I suspect not. Most people, by the way, have not the slightest interest in spending time pre-planning a "My List" in Netflix or wherever. In doing so, you are simply marking yourself out as someone who uses TV in a way that the vast majority of other people, don't. That would be why you're so perplexed by those of us who say the linear broadcast schedule is the simplest and most convenient way of watching TV. |
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Re: The future for linear TV channels
This article warns that the whole concept of streaming video may be undermined by lack of investment in infrastructure:
http://www.rapidtvnews.com/201502073...newsletter_454 |
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At its inaugural meeting, the Streaming Video Alliance (SVA) issued an assurance to start tackling such issues, which it fears could fracture the market. and The SVA says that achieving success in streaming video relies heavily on creating an open architecture and infrastructure model that fosters broad collaboration throughout the online video ecosystem. The alliance confirmed that it has made this its mission, as the organisation plans to develop, publish and promote open standards, policies and best practices that allow the online video streaming ecosystem to flourish. Yes, there are problems, but this doesn't mean they cannot be overcome and things won't change. |
Re: The future for linear TV channels
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I think you may be reading more into my 'selection' than actually was the case. It was a few months ago when I went through part of the Netflix library and added the programmes I thought were worth watching to 'My List'. I don't do it on a regular basis, but it only took me a short time (about 20 minutes from memory). That list remains on the system each time you access it, so by going to 'My Lists', all the selected programmes are on there. All you have to do is choose one - I had no idea I was going to watch 'Damages' until I saw it on there. Although there is a little time delay getting into Netflix, once you are in, this process takes just seconds and I would be willing to bet that I can find something worth watching long before you do when 'channel hopping' (unless you are easily pleased!). I have found that method of selecting programmes extremely frustrating and even if I find something worthwhile, I find myself in the middle of the programme or a series that I hadn't watched before. A most inefficient means of finding a programme that you want to see, IMHO. My comment about 4K was just meant to remind everyone that a change in technology can generate major change that we have little control over. Obviously a change to HD only is more likely than 4K in the foreseeable future, but who knows what may prompt a change in the present system? I understand completely that some of you on the Forum are comfortable with what you have now, but many of us want more. It's not my decision whether they actually withdraw the current system; all I am saying is that it is unlikely to last forever. |
Re: The future for linear TV channels
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Linear and streaming will continue to co-exist. They each serve their own purpose. |
Re: The future for linear TV channels
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I am happy for broadcast TV to continue, but I just think that once new ways of viewing really catch on, broadcast TV will decline to a point when it is either diminished substantially or discontinued altogether, and this could happen sooner than we think. |
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