Re: Netflix/Streaming Services
 

No they have bought a package they obviously got so cheap as nobody else wanted it.

Re: Netflix/Streaming Services
 

It's rapidly increasing, especially in China. Even 2 million yanks are watching now:

https://www.premierleague.com/news/1225124

Don't forget Amazon already has 200+m prime customers to sell too.

---------- Post added at 15:58 ---------- Previous post was at 15:56 ----------

It's a no brainer for them, though.

They see what interest they can get with this lesser package and decide whether they will make further bids for rights in the future. They may not, but by buying a package of matches, they have now shown their hand. They are interested, it's just a case of whether they stay interested or not.

Re: Netflix/Streaming Services
 

They are looking to make Prime more appealing that's a whole world different to taking the lot.

Re: Netflix/Streaming Services
 

Indeed it is, but there are multiple ways they can package the football and sell it, Amazon are good at selling stuff. I'm sure if they ever obtained global rights in the future, they might be able to sell a "few" football shirts, as but one easy example of how to make money from this.

Re: Netflix/Streaming Services
 

So why haven't they captured NFL , NBA , MLB , NHL in any numbers ?

Re: Netflix/Streaming Services
 

A question some members cannot answer even though its staring them in the face.

Re: Netflix/Streaming Services
 

After all, they could easily afford it. ;)

Re: Netflix/Streaming Services
 

Not sure I understand the point you are making here and besides I know nothing about these sports. Does Amazon have rights for them??

Edit: Just came across this article:

http://www.sportspromedia.com/news/a...on-recruitment

and the dipping the toes into water remark came from here:

https://deadline.com/2019/02/amazon-...ca-1202556831/

From the last paragraph of that article:
So lets wait and see what happens in 2021 with regards to the rights to those American sports.

Re: Netflix/Streaming Services
 

Of course they could but Amazon adhere to a clear business model and only a fool and his money would part with that type of money unless it was profitable.

Re: Netflix/Streaming Services
 

Sky obviously think it's profitable. BT obviously think it's profitable. So why would Amazon not be able to make a profit out of it?

Re: Netflix/Streaming Services
 

Presumably that’d be whatever the reason why Amazon didn’t wager the thick end of £5bn to find out?

Re: Netflix/Streaming Services
 

No a poster who goes by facts rather than thinking they know it all when they know absolutely nothing.
You don't know what Amazon or the likes have planned so don't act like you know things you do not.

Re: Netflix/Streaming Services
 

You have no idea why Amazon didn't go for one or more of the bigger packages last year. There could be any number of reasons, such as for example the current extent of broadband coverage, or latency issues that need to be resolved.

I doubt very much whether money came into it.

Re: Netflix/Streaming Services
 

For some one whose Nostrasdamus predictions for the last three rights auctions were that Amazon or some other streaming company would scoop up all the Premier league TV rights l would say he has far more idea then you do OB.

Re: Netflix/Streaming Services
 

Another way of phrasing that is the technology isn’t capable and/or the potential customer base isn’t there to return a profit. That’s money.

---------- Post added at 19:26 ---------- Previous post was at 19:22 ----------

Okay, go and read up on capitalism.

Having money to do something doesn’t equate to it being a good investment opportunity. It’s a fact Amazon have money, it’s not a fact that buying Premiership rights is an effective use of their ample funds.

Re: Netflix/Streaming Services
 

So, according to you, I have been 'predicting' this since 2010, have I? Maybe you had better check out those posts, because as I recall it, I have stated only my belief that Amazon or one of the other streaming companies would make a serious bid EITHER for the last round OR the next round of the bidding process.

I have no inside information on this, it is simply what I believe may happen. No need to big it up into something it isn't.

---------- Post added at 19:40 ---------- Previous post was at 19:36 ----------

No, the infrastructure may have been deemed inadequate at that time. As superfast broadband is extended to the rest of the country, the assessment will change.

It is nothing to do with money. That is far too simplistic an argument and it is not the problem you make it out to be.

Re: Netflix/Streaming Services
 

2012 actually.;)

Re: Netflix/Streaming Services
 

It’s hardly a simplistic argument at all. It’s an incredibly complex one, but if the potential customer base isn’t there (either by there not being enough demand, or inadequate technology) £5bn is a lot to gamble with such uncertainty about ever seeing a return.

Is the broadband picture really going to change much by 2021?

Re: Netflix/Streaming Services
 

What, like existing Sky and BT subscribers, you mean?

In case you hadn't noticed, superfast broadband is now being rolled out more speedily throughout the UK, and it will be a completely different picture by 2022.

Re: Netflix/Streaming Services
 

As you've already been asked what's going to have changed by the next rights auction ? broadband fast enough to stream Sport is already widely available how do you think people watch the Full HD BT Sport's app now ?

Re: Netflix/Streaming Services
 

A Sky and BT customer now doesn’t equate to an Amazon customer in the future. Millions would subscribe, of course, but would enough? Similarly Amazon’s ability to upsell other products or services (landline, broadband in the case of BT and Sky) is untested.

Superfast broadband availability is at 94% in the OFCOM connected nations report. If Amazon’s business model is made or broken by the remaining 6%, which will of course be the hardest to reach for operators, then it’s precarious to start with. Plus the UK Government commitment is to reach full coverage by 2033.

Re: Netflix/Streaming Services
 

Do you bother reading what posters post or do you just try to pick arguments for the sake of it?
If you bothered to read you would see i have said "it's a big if" about Amazon or Facebook getting rights, also i stated earlier in the thread if Amazon did get rights they would likely make a pass for it where'd it incure a extra charge.

Re: Netflix/Streaming Services
 

For someone who goes by "facts' you haven't actually offered any.

Your first foray into this thread today was a misguided attempt to imply I didn't know what I was talking about when it was you confusing the difference between having the money and it being a worthwhile investment.

It's a monumental effort to return in excess of £5bn over three years, indeed neither Sky or BT do this alone. Sky have built up a customer base and rights portfolio over 30 years. BT have status as an incumbent in telephony/broadband and used the rights to consolidate their positions in both markets.

The facts are the value of the rights fell last time out and Amazon made no meaningful bids in the first round of bidding. Unless someone can point out how the market will radically change between now and 2021 I see no reason to change my stance on this.

If the aim is to sell Prime and gain market share for their shopping website this could be far more easily be achieved with lower value sports rights, at lower risk and higher return on investment.

Re: Netflix/Streaming Services
 

I probably know a lot more than you about the streaming undustry and i can assure you i know my facts and details.
I don't pluck stuff out of the air to try to make myself look clever, i do agree with some of what you have said especially regarding prime which brings me back to what i have said before "if and it's a very bif if Amazon do go for more football rights i think they would launch a pass at additional cost" there is a clue in there.
The market certainly isn't going to change majorly within the next 2 years i completely agree with you, however we would be foolish to underestimate the streaming giants such as Amazon, also i shall repeat what i have said before Facebook is one to watch i'm not going to go into further detail about that just yet.

Re: Netflix/Streaming Services
 

“I know something you don’t know, na, na, na, na, na.”

I grew out of that in primary school.

If you’re claiming credit for having the epiphany that Amazon can’t recoup the value of the rights selling £79 a year subscriptions to Prime (it’d take nearly every single household in the country to subscribe) then fair enough, thanks for your overwhelming insight.

Facebook have exactly the same problem. I ask again in this thread what exempts streaming companies from basic economic principles?

Re: Netflix/Streaming Services
 

Well you certainly act like you're in primary school. maybe you should try growing up?
This discussion is over i don't talk to childish people.

Re: Netflix/Streaming Services
 

Oh well... if with your extensive knowledge of streaming you find out anything useful be sure to come back and let us know. :)

Re: Netflix/Streaming Services
 

Why do you opine that existing Sky Sports and BT subscribers would not simply migrate to Amazon if that's where the football was? I do not understand why you see such a barrier between these services.

As for superfast broadband, coverage increases substantially year on year and Boris Johnson has already committed to speed up the process significantly. We should be virtually there by 2022.

---------- Post added at 09:18 ---------- Previous post was at 09:13 ----------

Who suggested that Amazon would not make an additional charge for football? It must be obvious to everyone that they would not pay for the footie rights and stream it free of extra charge for the good of their health.

Re: Netflix/Streaming Services
 

I said millions would. What is untested is how many subscribe for the Premiership and how many subscribe for a range of other content. The proportion that would switch to a solely Premiership service, and perhaps importantly the speed at which they do in a three year contract window, is a massive risk. A risk Amazon did not take.

A commitment to do something and the ability to do something politically are two different things. The current minister told the select committee for the environment, food and rural affairs on Wednesday that a 2025 commitment wasn’t realistic.

You’re putting up another straw man. I pointed out that was the only insight offered by the member I responded to, that is all.

Re: Netflix/Streaming Services
 

Interesting article here on the popularity of the new Disney + streaming service in the US. I suspect there will be similar interest here although I will only go for it if there is plenty of choice on the Hulu stream.

Re: Netflix/Streaming Services
 

You've not supplied a link but I'm guessing it's another digital marketing company doing a survey.

On the subject of surveys I see 12% of men think they'd score a point against Serena Williams at tennis.

Re: Netflix/Streaming Services
 

Not discrediting you but Disney+ hasn't even launched yet anywhere.

Re: Netflix/Streaming Services
 

They don't even have a subscription price yet.

Re: Netflix/Streaming Services
 

That's what's most interesting about all these digital marketing surveys. They deal in hypotheticals without any grounding in reality.

"Would you pay $10 a month for A?"

Isn't the same as sitting half a dozen similarly priced options then some premium options in front of someone and asking if they want to pay for all of those instead of/in addition to a basic TV subscription, broadband and other services. People don't have infinite funds, which the simplistic question above doesn't grasp.

Re: Netflix/Streaming Services
 

There's been a estimated price of $7.99p/m this is just media guessing ofcourse also been mentioned about a full house pack thing ESPN,Disney+ and Hulu combinination for $19.99p/m again just media speculation at moment.
I haven't seen anything about Disney+ in uk either apart from 2020 launch.

Re: Netflix/Streaming Services
 

Sorry, here is the link.

https://www.rapidtvnews.com/20190713...#axzz5tgK12maF

---------- Post added at 20:26 ---------- Previous post was at 20:25 ----------

Yes, perhaps, but how is that any worse than the stuff you spout from the top of your head?

---------- Post added at 20:28 ---------- Previous post was at 20:26 ----------

I just hope you will be able to pay for each strand separately. I don't want all the sports and kids stuff.

Re: Netflix/Streaming Services
 

Haha the stuff I spout from the top of my head. Coming from the man who litters his posts in hypothetical nonsense and can't respond when challenged on the flaws in his vision of the future.

Still waiting for how Amazon's business model hinges on the 6% who can't get superfast broadband or just how much Amazon Basics tat they'd have to sell to cover the biggest loss leader in human history.

Re: Netflix/Streaming Services
 

If you actually read the responses on the Amazon question, you would know the answer to that. I'm not going over it again, this is just a wind-up.

Re: Netflix/Streaming Services
 

You've not even went over it once! The least you could do is at least attempt to justify your positions given you feel so strongly about this. We've been reading about this for years after all.

Re: Netflix/Streaming Services
 

ESPN won't launch in UK as BT have licencing for that, HULU is set to go global next year.
I imagine HULU and Disney+ would offer seperate packages the only one i know for certain of launching in uk though is Disney+ as most of HULUs content is already with other providers, ofcourse things can change though.

Re: Netflix/Streaming Services
 

MB Sources says "Comcast keen to extend Nowtv's offerings."

Re: Netflix/Streaming Services
 

Yes, ESPN cannot launch here until the existing carriage agreement with BT expires.

Re: Netflix/Streaming Services
 

No real surprise.

Sky's content is the 4th most watched in the country behind BBC, ITV and Channel 4 according to the BARB, so stands out among the pay-tv providers on it's own and the Virgin Media platform. Ideally positioned to make Now TV take on any third parties in the streaming market. Add in it's broadband product and mobile products and it's a range of services that are 'must have' for any household.

Re: Netflix/Streaming Services
 

Only problem with streaming Premier League worldwide - they have rights for 2 minor rounds in this country only.

Rights in other countries are sold separately and are an area that the PL has been successful in increasing the income from significantly.

Re: Netflix/Streaming Services
 

Not to bang on about it but where do they make the money back if they “blow Sky out the water”? To achieve all this, on a global level of course, they’d need to buy the Bundesliga, La Liga, Serie A, all the North American sports and every other major sports event in every country in the world!

Tens (hundreds?) of billions per year just to enter an already crowded market and for what kind of profit margin? Any profit margin at all?

Liberty Global looks a snip at $20bn by comparison - and has access to most of the major sports rights anyway via third parties. Give everyone free Prime if they take all three services. The risk remains with the primary rights holder.

Re: Netflix/Streaming Services
 

There are so many experts on here.....:rolleyes:

Re: Netflix/Streaming Services
 

Not l MM...:p:

Re: Netflix/Streaming Services
 

Nor I Mm... I’m quite frankly a fool haha

But I have to ask again we are half way through July! It’s clearly summer but yet virgin media continue to say “we have no dates... summer time launch” for amazon prime

Re: Netflix/Streaming Services
 

"Summer" could mean we might not get it until late August.

Re: Netflix/Streaming Services
 

If you want to go full Civil Servant it can go into September. Indeed NASA defines summer as starting on the longest day through to the equinox in September.

Re: Netflix/Streaming Services
 

:p:

Re: Netflix/Streaming Services
 

I've just seen on the Virgin Media site that Amazon Prime should be on your V6 box next monday (July 22nd)
https://www.virginmedia.com/virgin-t...e-on-virgin-tv

Re: Netflix/Streaming Services
 

Finally!

Re: Netflix/Streaming Services
 

Well they did say the summer and that is what we got John.;)

Re: Netflix/Streaming Services
 

It's arriving 22nd July.....:cool:

Re: Netflix/Streaming Services
 

As Sky is already making a profit, it is difficult to understand why you think that Amazon can't do the same. I think this is just your mindset and no argument will ever shift you from it accept 'oh, look what just happened!').

You seem to have ignored the fact that the Premiership football matches are mighty popular in some other parts of the world (eg India),as is cricket. There is definitely a global sports market to be tapped into here, which you don't seem to appreciate.

Take off your blinkers, jfman, and just look at the opportunities out there. Look at the bigger picture and you will see further than the end of your nose, which is not that interesting really. Although I suppose a really big nose is hard to ignore. Do you have a big nose?

If so, sorry, no offense. :D :bump:

---------- Post added at 20:23 ---------- Previous post was at 20:21 ----------

It will be here on Monday.

Re: Netflix/Streaming Services
 

Sky make profit out of selling a package - unless Amazon seek to exactly mimic the package (at significant cost) I think you're being optimistic about how many subscribers they'll get. Indeed - I share my optimism levels with Amazon who didn't make any meaningful bid in the first round auction last time around.

If you really think millions of Indians are sitting these making pay-tv choices off the back of carrying the Premiership I think you'll be quite surprised. For the realistic valuations of minority sports see the failure of Eleven Sports and La Liga. While the Premier League may be more popular worldwide than La Liga, you are still talking about in the tens/hundreds of thousands in most countries.

Little surprise, in the absence of any coherent argument, you've just resorted to being out and out offensive.

FYI I think it's quite clear I was disputing the definition of 'summer' jovially with denphone not commenting on the expected arrival date.

Re: Netflix/Streaming Services
 

Which is why if it ever became possible for global rights to be purchased as one package by a streamer, the PL would want a hefty load of cash for those rights.

---------- Post added at 21:08 ---------- Previous post was at 21:05 ----------

As I provided on that linked article the other day, Amazon said themselves they are just testing the waters at the moment.

The fact that they have now got other sports onto their platform too, would at least, would you not agree, that they are serious about sports and could go head-to-head with Sky over rights in the future, if they chose to do so?

---------- Post added at 21:12 ---------- Previous post was at 21:08 ----------

Agree.

Sky has 10 million+ pay tv subscribers, Amazon has 200+ million prime customers and a lot more who purchase stuff on their site.

---------- Post added at 21:14 ---------- Previous post was at 21:12 ----------

I don't know if it would be Amazon, but I agree that LG is a potential takeover target and could be a "cheap" way to obtain those rights.

Re: Netflix/Streaming Services
 

There's serious and there's £5bn (or near £10bn inc. overseas rights) over three years serious. If they could come up with a viable business model for it that made profit, of course they'd bid, they'd be mad not to. As would Liberty, as would Netflix, as would anyone.

What's the model though?

Amazon Prime subscriptions are reported to be 6 million in the UK, out of 25 million homes. Is the most cost effective way for that to reach 100% going to be an add-on selling Premiership football at (or in excess of) Sky Sports prices?

https://www.statista.com/statistics/...y-penetration/

That arc is going up faster, not slower, and including it's cut-price Premiership packages for the next three years will only see that rise further (especially with it being Christmas).

What if in three years time it's at 12 million and it's cost them next to nothing to achieve it. Are the remaining 13 million best reached by £5bn outlay? Or could they just launch a 5G MVNO and bundle that in as well?

Re: Netflix/Streaming Services
 

Not sure I understand your case here, jfman.

You mention 25 million homes, but 25 million homes don't take Sky Sports, so I don't understand why you quote that figure.

UK Prime subs are already higher than those paying for Sky Sports in the UK (I think??), so the quickest way for Amazon to make the rights pay would be a direct conversion of those Sky and BT customers paying for sports over to Prime. But there are other ways they could do it too, like I mentioned the other day from targetable ads, to flogging stuff from their website.

Why do you think Amazon (or any other streamer, if they were to be the successful bidder) would fail if it gained sports rights, when it's been so good for Sky and BT?

I doubt Liberty would ever bid on its own for rights, as it doesn't have the dosh, neither does Netflix, or the inclination to go down the sports route.

Re: Netflix/Streaming Services
 

If we leave football briefly to the side:

If the aim is cross selling Prime and using that to drive sales on the website (and profits that way) then 25 million Prime subscriptions is surely the target for the business - everyone buying as much as they can all the time on Amazon. How do we get from 6 to 25 (or as near 25 as possible, I accept 100% is unrealistic in all cases) in the most cost effective way?

To bring football back in: would football be a driver to deliver that, or as close to that, as possible at a cost in excess of £5bn?

I haven’t said they’d fail outright. It’s high risk, low (if any) reward in a three year rights window. I don’t think you’d get a 1:1 conversion of a Sky Sports subscriber to an Amazon package - how many Sky Sports customers subscribe for the rest of the content or the overall bundle, how many are on bundle deals with Sky/Virgin so what’s the net cost - what will they get rid of ultimately and are they willing to pay the new total price?

On day 1 you’re losing money straight away until you reach the break even point. You’d really be looking at getting 6 million subscribers to pay in excess of £25 a month to cover the costs. You don’t have a 7 day a week channel and don’t have content in half of May, all of June or July. I don’t think that’s so straightforwardly achievable anyone would take the gamble.

I don’t think there’s “new” subscribers to the market out there vying for this price point - it’s more expensive (twice the price!) than the 9 month Now TV pass that floats about and it has Football League, F1, etc.

I think if it was achievable the Premier League would have done it themselves on a platform neutral basis as far back as the ITV Digital days.

The risk of a new entrant was deemed so low by Sky they bid even less than last time and won a better share of the rights.

I think I’ve said on this forum (or possibly on another) a new entrant needs a five/ten year window to operate without the uncertainty they are left in year 4 scrambling for a new business model having lost the rights a la Setanta.

Re: Netflix/Streaming Services
 

Ok I think I understand, it is late.:)

You're basically saying that you reckon Amazon wants every UK home to be a Prime subscriber and that's something I agree with, based on what Amazon have said themselves. Amazon have said they want us all to view them as like a utility which becomes a "must have" service.

How do they go from 6 to 25?? They already have the 25. Something like 90% of UK internet users have bought something from Amazon, so they already have the card details of the other millions more people and they can market to those other people and try and covert them to Prime customers.


Don't know, but I'm thinking that Amazon's goal would be to knock out BT and Sky here as competitors and try and poach as many of their customers as possible.

What we don't know is how many today already take both Sky Sports and Amazon Prime.

---------- Post added at 23:47 ---------- Previous post was at 23:33 ----------

I agree that its risky, but much of that risk has already been removed as essentially Sky has created the market for pay sports. Amazon have just got to poach those customers and convert them onto its own service.

Sports is still priced separately, as far as I know and is not included in bundles. (I think, I don't take sports)
I think Amazon would be extremely aggressive on price and have sports at a price point well below that £25, at least to begin with. They could just market it as "add footie for a tenner" or something like that onto existing Prime subs.

Amazon don't need a channel, they have their streaming service and could bundle other sports into the package.
I don't know how many Now Tv sports subscribers there are, but I doubt its many as the cost is higher than Sky's normal satellite service, for sports anyway.
On those last points, the PL could go direct now and cut out the middleman, this is happening in America and this has only been possible over recent years with the increase of broadband speeds.

Interesting that you mention ITV Digital. They don't exist because Murdoch killed them. His Israeli company broke ITV Digital's encryption and then leaked it all on the internet, thus destroying the business.

Leaving aside football for a second, but the general argument that I am making about the streamers and especially the tech giants, is they are the Murdoch of today. They're the sharks and they're the ones with the deeper pockets, which is exactly why Murdoch sold out.

Who's bigger out of these two groups:

Comcast
AT&T
Verizon
Disney


Apple
Amazon
Google
Facebook

One group is significantly larger than the other and its why if Amazon (or any other tech co) wants to compete against Sky on sports or anything else, they can and potentially destroy their business.

Re: Netflix/Streaming Services
 

Amazon WILL need a channel (see below) unless they think there is huge unrealised market out there?!

Quick google on the subject brings this article:
https://www.theregister.co.uk/2012/0...doch_panorama/

so not so much that issue but a poor business model!

Really, given their age, Apple belong in the first group but they have reinvented themselves pretty well since the ipod/iphone up to now although they are getting back to their pre-return of Steve Jobs period again, they have a significant cash pile but they have the wron people at the top.

Comcast want to get into the second group (as do all the big players from the previous generaton see Disney+) thus why they paid so much for Sky. The NowTV brand is working for budget subscribers in the UK and Sky caters for the premium market.

The Sky Sports Brand is worth a lot but Sky Sports itself is a dwiddling market with less than 50% of Sky's 10 Million customers taking Sports nowadays and it continues to fall. The problem is (and I think Amazon and competitors know this) that the people who pay the big money for Sports are a dying (no pun itended) market. Young people are less likely to pay premiums for live Sports since they can watch near-live clips on social media (or in UK on Match of the Day).

Re: Netflix/Streaming Services
 

If every single household in the country added a £10 sports add on to Prime that'd only return £7.5bn in revenue once you strip the VAT out. An entirely unrealistic prospect I'm sure we'd all agree.

Re: Netflix/Streaming Services
 

I'm not saying it would be £10 necessarily, but does the wisdom of such a move depend on how it is packaged? If a £10 pm subscription actually created significantly more sales for Amazon, it might be worth it. We certainly buy rather more than £500 worth of goods per annum from that company so if those currently not subscribing to Prime decided to do so in the future on the back of sports subscriptions, the maths might look more encouraging..

Re: Netflix/Streaming Services
 

That was my thinking, old boy, coupled with targeted ads where Amazon know what people like and then sell adverts (making money) to specific advertisers and then make more money by flogging whatever goods from their site and that's all assuming that Amazon didn't just charge a subscription rate similar to what Sky/VM/BT do now.

I don't see how a trillion dollar company with more data on people than anyone else, will struggle compared to an existing pay tv company such as Sky.

And don't forget all those overpriced football kits to be flogged by them too along with a multitude of other merchandising.

As I said, the sports pay tv market is already there, created by MUrdoch. The customer base is already there, most people already have smart tvs, firetv sticks etc to access Amazon's Prime app. It should be a "doddle" to convert those Sky/BT/Vm sports customers to themselves.

And yes, it does depend on how its packaged, which I think Amazon will need to undercut existing prices to encourage the wholesale move of sports customers to them.

Re: Netflix/Streaming Services
 

So why isn't Amazon even competing with Netflix a company it could easy outspend.

Amazons Video offering is generally inferior to that of Netflix.

Re: Netflix/Streaming Services
 

Surely you've answered your own question. If Amazon already have so many customers, hold so much data, and have "trillions of dollars" why would they waste £5bn+ to then sell a product they don't want or need on their portfolio?

Old Boy says he spends £500 a year on Amazon, but what's the profit margin? Is he going to spend even more if they sold football at a loss out of kindness?

In reality there's diminishing returns from this where the set of rights they have will gain a lot of little outlay. Substantially more rights will cost more to achieve fewer core subscribers.

Then we come back to why England? Why not North America? Germany? Italy? Spain?

Re: Netflix/Streaming Services
 

If and again it's a big if Amazon launched a sports pack addon i think we'd be talking more like £20 imo.
If anything despite my previous comments we might get Amazon doing a deal with say BT to get BTsports as part of their addon channels packs.

Re: Netflix/Streaming Services
 

But why are they getting involved in sports to begin with, then?

Look back at Amazon's origins. How many independent book stores are there now? I think that's the reason why they're getting involved in sports.

Like Hollywood films, our premier league stopped being a English football league years ago. It's a international league with a fast growing global audience unlike other leagues like La liga and couple that with other global sports like golf, tennis etc and films/tv and you have a compelling product you can sell across the globe.

Re: Netflix/Streaming Services
 

It's a compelling product in the UK, it's an add on everywhere else. International rights of course brings in even greater cost, they don't come in as part of the £5bn.

Beware falling for the hype - the value of the the UK rights tell last time around. :)

The reason Amazon are getting involved in sports rights? At the levels they are investing it's worth testing the market. It ropes people in at a low price point and they can achieve almost every positive you state regarding cross selling and promotion at a fraction of the cost.

Amazon analysed the risk: didn't bid.
Netflix: same
Facebook: same
Google: same

Sky analysed the risk of losing to any of the above: bid less.

You're all wasting your talents on this forum when there's billions to be made out there and executives lacking vision.

Re: Netflix/Streaming Services
 

That tells us everything..

---------- Post added at 12:34 ---------- Previous post was at 12:33 ----------

All those are not remotely interested in bidding for the Premier League rights not before , not now , not never..

Re: Netflix/Streaming Services
 

Now, now, Den. There's a long time between now and heat death of the universe.

A lot could happen. Sky Atlantic on Virgin, Premier League on Google...

Re: Netflix/Streaming Services
 

Well we all know experience is everything when one is making past , present and future predictions..;):D

Re: Netflix/Streaming Services
 

To enhance its Prime offering most of what it's got into are cheaper rights or in the case of the Premier League ones it's picked up as a no brainer because nobody else wanted them.

Re: Netflix/Streaming Services
 

Exactly the package that was picked up for diddly squat..

Re: Netflix/Streaming Services
 

Those predicting big things in video out of the tech companies should also remember YouTube Premium , Apple TV service , Facebook Watch none of which have been an overwhelming success.

Re: Netflix/Streaming Services
 

If the Amazon's object is to get more Prime subscriptions has anyone got the breakdown of

1 number of current Prime subs which already have sky sports?

2 number of current Prime subs which already have BT sports?

Re: Netflix/Streaming Services
 

More importantly what will these figures be in January.

Re: Netflix/Streaming Services
 

I agree, don't know.

The problem with Amazon is that want to park their tanks on everyone's home and they may ultimately became master of nothing.

---------- Post added at 16:39 ---------- Previous post was at 16:37 ----------

No one would have that info, we can only guess how many prime subscribers take sports. I reckon it would be quite high.

---------- Post added at 16:41 ---------- Previous post was at 16:39 ----------

Apple hasn't started yet, I know absolutely nothing about facebook (can't stand them!) and Youtbue, the normal, service is a great hit, but unless google either make or licence lots of premium content, they can't expect their "premium" service to be a hit.

---------- Post added at 16:43 ---------- Previous post was at 16:41 ----------

But as I linked to and said, this is just Amazon testing the waters. Probably even they don't know yet whether they are going to go for it regarding shelling out billions for sports rights.

---------- Post added at 16:48 ---------- Previous post was at 16:43 ----------

Yes, but Murdoch destroyed their ability for them to make money by leaking ITV's encryption tech on the internet.


Yes I agree with that. Disney has found that those interested in sports tend to be older viewers whereas the youngsters want to watch dramas and its hitting their ESPN service, which is why streamers like Netflix have done so well.

---------- Post added at 16:53 ---------- Previous post was at 16:48 ----------

:D

---------- Post added at 16:54 ---------- Previous post was at 16:53 ----------

No it doesn't. It just tells us that they have shown a interest, whether that amounts to something more in the future, remains to be seen.

Re: Netflix/Streaming Services
 

Correct!

Re: Netflix/Streaming Services
 

Amazon prime on Virgin Media from 22nd July
https://www.virginmedia.com/virgin-t...29-fullhouse-A

Re: Netflix/Streaming Services
 

Straw clutching springs to mind MM...

Re: Netflix/Streaming Services
 

It will be interesting to see if the 2 rounds of Premier League football will be available to Virgin customers and of so at what cost.

Re: Netflix/Streaming Services
 

Not at all, Den, you cannot say that Amazon, or whoever it may be, will never seriously put a bid in for the rights to the EPL, it's very early days, and they, imo, are testing the water with the games that they have coming this December.

Re: Netflix/Streaming Services
 

They just picked up those 2 sets of matches for December because they were going for next to nothing and my opinion is you are reading far too much into that MM.

Re: Netflix/Streaming Services
 

Exactly, that is all I am saying apart from the fact that the tech cos are far bigger than the existing media cos and can easily outbid them if they choose to do so.

---------- Post added at 20:12 ---------- Previous post was at 20:07 ----------

If it were in isolation, then I'd agree with that, but the fact that they are adding loads of other sports all the time now, seems to at least suggest, does it not, that their interest in sports is more than just a passing fad. How serious they are, who knows, but we'll have to wait a few years and see if they ever do go for more rights.

Re: Netflix/Streaming Services
 

Exactly..

Re: Netflix/Streaming Services
 

Amazon Prime Video online costs £5.99. Maybe Virgin customers will need to pay the same!

NOTE: At time of posting Media Boy HQ do not know the real price.

Re: Netflix/Streaming Services
 

any idea when the app launches. i hate the whole "summer!!" because its clearly summer and the lack of talking from virgin media publicly embarrases them.

Re: Netflix/Streaming Services
 

Monday.

---------- Post added at 22:21 ---------- Previous post was at 21:47 ----------

Oh dear. Netflix shares down 10%, subscriber growth half what they expected. Subscribers numbers DOWN 130,000 in the United States.

https://www.theguardian.com/media/20...growth-targets

That’s without all the exciting competition that Old Boy promises us.

Re: Netflix/Streaming Services
 

As quite a few of us have been saying for a long while , just wait until the competition hots up even further and more and more third party content gets removed.

The other problem is how do you combat it , if you spend lots more on original content the subscriber is then handed even larger increases in subscription costs leading to higher churn.

Re: Netflix/Streaming Services
 

Indeed, as I’ve said before there’s nothing new about streaming as such - it’s still TV delivered by a different method. The basic economic principles apply to streaming as they do to traditional platforms. Content is king and established media companies could have decades of back catalogue available to beef up their offerings for minimal expenditure (royalties).

Netflix need to establish a back catalogue, service $20bn debt and still competitively price their product. That’s a fundamentally broken model by itself.

The value is in the subscriber base and the potential tax efficiencies around the debt to a bigger player in the field. I’d expect Netflix to sail around uncontroversially until swallowed up - I doubt the Premier League can expect a “blow Sky out the water” bid in 2021 from Netflix.

Re: Netflix/Streaming Services
 

I don't think Netflix were ever interested in bidding for the EPL rights, or am I wrong in saying that?

---------- Post added at 00:57 ---------- Previous post was at 00:52 ----------


Maybe so, but if you read down a bit in that article, Netflix go on to say this,I suppose it's easy to take the downside in an article, even when there seems to be an upside too. :)

Re: Netflix/Streaming Services
 

I think Kodi maybe reducing subscribers too, I know it is the reason I don't pay for Netflix.

Re: Netflix/Streaming Services
 

Netflix have no interest in the football MM.

Re: Netflix/Streaming Services
 

It’s not an upside that you most recent projection was wrong leaving you millions of subscribers below forecast.

If they get those 7m subscribers despite enhanced competition that’s good news for the business model. Thats a big “if” from this armchair.

Re: Netflix/Streaming Services
 

It will be available for no extra charge to all Amazon subscribers.

Re: Netflix/Streaming Services
 

Which, if you read the question carefully, isn't what he asked.

He asked about Virgin customers, not Amazon customers.

Re: Netflix/Streaming Services
 

And if you read my answer carefully, I said ALL Amazon subscribers. By definition, that includes VM viewers who subscribe to Amazon.