Re: Netflix/Streaming Services
 

In Europe, TPV (Phillips brand) and Vestel (Toshiba, Hitachi, some JVCs, some Bush and some Technika and others) are licensed by Amazon to include Fire O/S in their models. https://www.broadbandtvnews.com/2020...mazon-fire-tv/

---------- Post added at 23:27 ---------- Previous post was at 23:23 ----------

I don't think Amazon and Sky would be allowed to colude on bidding for sports rights - the Competition and Markets Authority would be all over them like a rash!

Re: Netflix/Streaming Services
 

They can’t openly collude but they can remove incentive to outbid each other.

If Amazon’s plan is to have some games and market a Sports add on then the Now TV app allows them to do this without £5bn of risk. :)

Re: Netflix/Streaming Services
 

Thanks 1andrew1

Re: Netflix/Streaming Services
 

In an about turn, today's Telegraph suggests Premiership Rugby and BT are nearing agreement on a new contract at around £37m per year (premiership rugby turned down £40m per year from BT at the start of the year) sky apparently are concentrating on International Rugby - so no likely counter-bid from them.

Also says the anticipated bid from Amazon didn't materialise as Amazon do not want to commit to season-long multi-year contracts -as such I wouldn't expect Amazon to try to muscle in at the next EPL contract negotiations - probably pick off the occasional low hanging fruit that they currently have.

As others have said they have 2 rounds of EPL around Christmas - good for getting new customers for Christmas shopping and the Autumn Cup Rugby led into Black Friday.

---------- Post added at 21:13 ---------- Previous post was at 21:13 ----------

That is correct.

Re: Netflix/Streaming Services
 

I'd seen the same, great news if this comes to fruition. BT Sport do an excellent job with all of English club rugby.

I've seen reports on some other forums that the international rights are going to be more bundled than in the past, come this round of renewals. Sky have always had the summer international tours by virtue of their southern hemisphere rights, and do a decent enough job with those.

But while the Six-Nations have traditionally been bundled and sold FTA, the November series have had some messy arrangements - there'd be no harm done by those being collectively sold. I'm in two minds whether the home nations should be on FTA or if them going to pay is justifiable for the increased rights income.

Re: Netflix/Streaming Services
 

BT confirmed as continuing their coverage of Premiership Rugby - fee is less than CVC/Prem Rugby rejected in February - as a result of Covid I would imagine

On the whole I would agree with your comments re BT coverage, the caveat I would like to see BT setting the games up on extra in a way they can be recorded.

Re: Netflix/Streaming Services
 

Suspect the easiest way for “not openly colluding” is that Sky are unlikely to bid for rights BT currently hold and vice versa. This way it maintains their relative value to each other in their carriage agreements on each other’s platforms.

The challenge is if one of them, more likely BT perhaps, was to lose out to a third party.

Re: Netflix/Streaming Services
 

Why is Netflix so restrictive when it comes to Universal Guides ?

https://www.techhive.com/article/359...take-note.html

Re: Netflix/Streaming Services
 

It’s all to do with commodisation. If your product becomes a commodity item, then it’s no longer possible to differentiate between yours and someone else’s. You don’t look at the stickers on the bananas in the supermarket because they’re all just bananas as far as you’re concerned. Microsoft was very good at this in the early 90s, when they captured all the brand awareness for Windows 95 amongst most of the emerging home PC user market, at the expense of the hardware manufacturers.

Netflix is worried about losing control of its brand, which in part it communicates to its users via its own user interface. When a user enjoys a show made by Netflix, Netflix wants the viewer to attribute all their appreciation to Netflix. That is somewhat harder to ensure if the viewer journey doesn’t start and end at the Netflix UI. If you begin from a common menu structure run by Google you risk users attributing appreciation to Google instead. That’s what they’re worried about.

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Yes, but surely if each programme starts with the 'Netflix' logo, there would not be any doubt as to where your content came from.

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Not as "sticky" to the subconcious as being on the Netflix site - you are continually reminded where you are, rather than it being a passing mention.

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Well actually yes as many so called Netflix originals are actually from other studios a example was Scitt's Creek a POP, CBC television programme but in UK the Netflix symbol popped up as it started, Netflix had nothing to do with making it.
Been quite a lot more too izombie was another had the Netflix logo as it started but infact it was made by CW.
Amazon do exactly the same.

Re: Netflix/Streaming Services
 

True, but nothing to stop Netflix from prefacing all original programmes with ‘Netflix original’.

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Agreed, but the needs of the consumer have to be taken into account. It has been recognised that having all your content in one list is what most people want. They don’t want to go to multiple menus to find what they are looking for.

Re: Netflix/Streaming Services
 

I shout at the screen every time they do this, whether it be Star Trek Discovery or The Good Place.

And there is the the fairly well known story the Channel 4 executive's daughter who told her dad about the wonderful Netflix show Peep Show...you can imagine her dad's reaction. :D

I know someone who thought The Repair Shop was a Quest show...and the BBC plaster their logo on the front of everything...so even putting logos at the start of shows doesn't work on some people.

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Imo what would be a better way if it is a Netflix production then start with a logo "Netflix Original." if it's another network show but a Netflix exclusive for that region then start with "Netflix exclusive" same for Amazon etc.