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Who has got the time to watch all this TV? No wonder diabetes is on the rise.
Come the Corbyn revolution, it'll a max of 30 mins a day TV. The rest of the day, you'll need to work on the land with your neighbours/community. And you'll be happier ;) |
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Streamers will be able to gleam so much useful information about their subscriber base, location, working pattern - even social habits and holiday habits. Is the viewer in on Friday and Saturday nights? Do they log in from Dubai, Benidorm or Blackpool when away from home? Youtube isn't selling premium content, it's selling 'no adverts'. |
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I'm very active during the day and am fairly slimline these days. It's not about quantity, but quality. |
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The absence of ads on Netflix is, for me, a major incentive for subscribing. That and the option to watch shows in a series back to back. Conversley, the presence of (un-skippable) ads on, for instance, All 4 is a major disincentive for viewing anything at all. There is much in the Walter Presents programmes that appeal to me - but not at the cost of being obliged to sit through the commercials. Perhaps Channel 4 will join Britbox when it's launched and make the Walter Presents shows available ad-free. And, then again, perhaps that's just a pipe dream.
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That isn't possible on most streaming apps.
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So if Netflix went down the advertisements route, they would need an ad free option with a subscription, which is the route All4 and the ITV Hub are taking here in the UK. |
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Not all high earners subscribe to Netflix and probably less would do so if they had to sit through hours of mindless adverts. That is a textbook case of the straw man. You seem to be speculating a lot in favour of your own preferred outcome. You don’t want ads on Netflix, but you’re ignoring how lucrative a revenue stream it will be for a company substantially in debt. The vast majority of people tolerate ads on subscription services as it stands - there’s no reason to expect long term delivery over the internet to be any different. |
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If you really believe that most people don't mind unskippable ads on their on demand services, I think you are in an extreme minority in believing that. Have you noticed when you go to the cinema how many people turn up late to avoid the commercials? |
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One or two extremely tailored adverts. I think people would prefer no adverts, of course, but despite this ads remain prevalent - even on subscription television as a while. Whether it’d force people to change provider or not is another matter - especially if said provider had the most popular content. |
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I don’t mind ads on commercial TV because that’s how the service is paid for. I hated them on Sky because not only was I paying for the service I was also being shown more ads per hour than is even allowed on public service TV. And I absolutely loathe anything unskippable on a DVD that I’ve just paid for.
I wouldn’t object to a relevant, static, side bar advert alongside my menu on Netflix or Prime but I wouldn’t be at all happy with any commercials playing before or during my programme. |
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As there will not be any linear to in your future world, companies will have to advertise on streaming - get used to it Like them or not ads keep costs down, so not to have them means paying more! |
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Like you, I would not object if ads were introduced only on the menus. ---------- Post added at 13:19 ---------- Previous post was at 13:18 ---------- Quote:
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No - the apps adverts if anything are getting more strict.
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All this about advertisements seems to me to support the current practice of recording your preferences off linear TV and then fast forwarding through the bits you don't want
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Discovery looks like the next streaming service to be ready to go. No word yet about when it will become a global service, although I would have thought this would follow within a year of being launched in the US.
https://www.digitaltveurope.com/2019...svod-platform/ ---------- Post added at 14:53 ---------- Previous post was at 14:52 ---------- Quote:
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A global service within a year is highly unlikely given there will be carriage deals in place already for many of the counties around he world.
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You will be aware that Netflix in the US has a bigger library than we have access to in the UK simply because a proportion of that content is not for showing in the UK. Given that carriage deals typically last 4 or 5 years and that Discovery would have been planning this for a while, I would be surprised if such rights were much of an issue by 2021. |
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Please explain the ‘contradictions’ to prove me wrong. Or just let it rest. |
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If I am reading this correctly, the three strands of the new Disney+ service including Hulu will be launched internationally at some point. I dare say there are quite a few rights issues to be sorted out as far as Hulu is concerned so it may be we don't get this from launch.
https://www.digitaltveurope.com/2019...criber-growth/ Although Hulu remains primarily a US-focus service, Disney has said it has wider international ambitions for the streamer as part of its broader three-pronged streaming strategy centred on the new Disney+ offering, sports service ESPN+ and Hulu. It also appears that it will be tough going for Apple+ as well. Without the 'must have' content, they will not get the subscribers. https://www.rapidtvnews.com/20190503...#axzz5mwpK98yf However, while the Apple TV+ SVOD will offer an exclusive home for its originals, it faces big headwinds in the form of Apple’s limited investment in original programming compared to others and a small catalogue; a glut of original programming on competing services; an uneasy relationship with studios and programmers; subscription fatigue on the part of consumers; and the potential for brand confusion. ---------- Post added at 11:22 ---------- Previous post was at 10:29 ---------- A free ad-supported version of Amazon may be coming to the UK. https://www.ukairdates.com/amazons-f...-be-coming-uk/ |
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I think I've said this before but Disney's boss, Bob Iger, also sits on the board of Apple. If Apple wants more content and as a trillion dollar company, there seems a obvious solution here...
And I think that Disney's three pronged approach is a mistake. Disney should just have one streaming service, not try and replicate in the streaming world, what is has in the linear world with multiple services. |
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For example, if Hulu was included, I would subscribe, as would many other adults who want scripted services.. If sport was included, that would increase subscriptions substantially. If they concentrate on kids' stuff, they are restricting their audience. Why would they do this with all that content at their disposal? |
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You keep saying Sports do enlighten us to what these are likely to be in the UK ?
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Strange he is quite vocal against ads on streaming, something that will be required to keep the costs down. |
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They appear to be indicating that the sport will be provided by ESPN, so I guess it depends on the rights they acquire to show sport events in the UK. It may be that the days of ESPN Sport on BT are numbered, but a glance at their schedules will tell you what they are able to show at the present time. Expect that to be beefed up for the new service. ---------- Post added at 10:27 ---------- Previous post was at 10:21 ---------- Quote:
The way to maximise income is to give viewers the choice between a lower cost or free service with ads, or alternatively a full subscription without. That ensures inclusivity as well, which is a good thing. ---------- Post added at 10:39 ---------- Previous post was at 10:27 ---------- A new streaming service has launched in the UK - History Play. We are starting to see the various genres that have not been covered by the SVOD services to date come to pass now. The new service will cost £3.99 per month. https://tbivision.com/2019/05/03/his...azon-channels/ History Play adds an incredible line up of ground-breaking stories across different areas of history, to the wide selection of entertainment we offer customers through Prime Video Channels in the UK, Germany and Austria,” said Julian Monaghan, European MD of Channels at Amazon Prime Video. |
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Existing pay-tv channels could operate on an ad-free basis yet almost all of them do not.
The sports rights issue goes back to ability to turn a profit (as yet unproven). What makes streaming exempt from basic economic realities? |
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Moving on, Netflix is now offering better sound to their top notch subscribers. http://www.csimagazine.com/csi/Netfl...experience.php |
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But it's already been explained that advertisers want to target the RICH people who can afford to pay for the no advert service and have little interest in us POOR people who will have to sit through the adverts but can't afford the goodies.
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Virgin Media, although part of Liberty Global, has served only the UK and Ireland. All of the content distributors are going to have to expand massively to catch up with global streaming service activity. That's what Comcast, with its takeover of Sky, is all about. ---------- Post added at 11:32 ---------- Previous post was at 11:30 ---------- Quote:
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In your opinion SVOD services will lose subscribers, but that’s yet to be proven and where would they go for this high quality interesting content that you tell us is only available on SVOD? I see you’ve inserted the word “intrusive” into your argument that was not present before indicating that you now agree advertising is inevitable to some degree? |
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I stand by what I said about our main players traditionally having a more national rather than international outlook, but of course that has now started to change with the overwhelming competition they are facing from the global players. |
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The dying market is the traditional pay tv channels, which will be phased out in favour of SVOD. |
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I've installed the Sci-Fi, History and Documentary ones. I haven't had a chance to really test them out yet but when i tried one the ad seemed to keep looping, i exited the app after the 5th time! I'll give it a better try some other time. |
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Sky is not looked upon as outdated at all, and in fact Comcast is looking to take advantage of Sky's Now TV site. It's the old channels that will die off, not Sky. |
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The only person predicting doom and gloom here is your end of old outdated linear television, that just so happens to be the most profitable and most popular delivery method at the minute - and will be for years to come. It costs major content owners and distributors pennies to maintain a linear presence by comparison to the content itself. I didn't say all streaming services will carry adverts but those that seek to profit maximise (like all rational capitalists) will - and in doing so be able to charge less and gain more subscribers. Pay-tv services could remove ads now but don’t. Streaming doesn’t change the economic reality - big businesses will pay a lot of money (and a lot more than the you and your boycott ever could) to get access. Streaming services will allow more effective targeted advertising than linear ever could. You continue to fail to answer the simple question why basic economics (e.g. advertising pressures, costs of sports rights) doesn’t apply to streamers. It’s just television over a different delivery method. |
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Once again, I have to remind you that I have not said that a low cost/no cost option with ads won't happen. In fact, I think this would be a sensible approach. You have also ignored the very reason why the streamers have been so popular. Watch what you want, when you want, with no interruptions. Therefore, the need is to preserve that principle, and offer an 'ads included' alternative for those who can't or won't pay. They would not wish to lose paying subscribers by pissing them off with the inclusion of unwanted adverts. I guess you must just like watching TV commercials and being told when you can watch the programmes you want to see. Some people like to be controlled, I understand that. I accept that you do not believe that existing pay tv channels will fail to survive the long term. The BBC has already acknowledged that the situation is changing rapidly and that they need to plan for traditional TV channels disappearing after the next TV licensing review. You can take the view that they know nothing at all about it if you want, but I will continue to disagree with that view. As for sports, I have said many times now that this is a totally different proposition. Huge subscriber costs can be reduced with advertising, and I dare say that will have to be considered in this area. |
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I actually don’t like watching ads, or working to a schedule, I don’t know what I’ve said that indicates that I do? Unlike you I’m not pushing my vision of the future relentlessly on an Internet forum with sources that are dubious online marketing companies. I’m dealing in reality based in economics, not on supposition or speculation. People watch linear television, people pay for linear television and it’s cheap for the incumbents to maintain alongside streaming (Sky Go, Virgin TV Go, Now TV, Xbox/PS4 apps). The BBC haven’t said there wont be linear channels - you keep portraying a speculative possibility as fact with no basis whatsoever. Of course, the BBC would rationally portray the worst option to get authority to extend its land grab into streaming. That’s not unexpected. |
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In the meantime... https://www.broadbandtvnews.com/2019...ancel-doubles/ |
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Now TV 1080p streaming coming this year, Full HD video trials underway
https://www.pocket-lint.com/tv/news/...vice-launching |
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When everyone has progressed to holographic TV, I guess. :rolleyes: |
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It makes no sense to cannibalise your high paying platform. |
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In time, the number of Netflix subscriptions will have increased considerably as its reach extends into new markets, increasing its income, and once their library has built up sufficiently, they will reduce the amount of content they are currently adding down to more sustainable levels. If that turns out to be insufficient to balance the books and make a profit due to increasing competition, then a free or reduced price alternative with commercials would be a further means of increasing income. At the same time, they could decide to increase the price of the 'no ads' subscription service. |
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Price rises are inevitable once they've consolidated market share, we are agreed on that. |
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Another thing worth mentioning what happens if they struggle with attracting new subscriber numbers or worst case scenario see a decline ? People will then end up having to pay even more or they'll have to look at advertising to help them out. |
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As Comcast are extending Now Tv into other countries, this may morph into Comcast's global streaming service, although Comcast did say that would carry the NBC/Universal branding originally, although they seemed to have rolled back on that recently and I still expect the global streamer to be called Sky. |
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How you can imagine subscriptions to Netflix declining when they are attracting more and more subscribers to the areas currently served and are expanding to become a world service, I cannot fathom. And as others have speculated, a free (or reduced subscription level) service with ads will attract even more money to SVOD. I don't understand why you should want these new services with so much more content to fail. They have transformed the viewing experience for me and no doubt a great many others.. ---------- Post added at 20:17 ---------- Previous post was at 20:12 ---------- Quote:
No doubt, you would not do so if you thought it to be poor value for money. |
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It's actually easy to imagine Netflix declining. You yourself are the biggest advocate of a streaming future with a large number of providers. It is simply not realistic, in any market, to expect that a large number of new entrants will not have a negative effect on incumbents. Consumers don't have infinite cash so will make choices as to which provides best value. You also point out how flexible the price plans are, making them disposable quite easily.
Netflix doesn't own much of the content on it's platform so the long term risk is that the new entrants happen to be the content owners themselves weakening the position of Netflix significantly. |
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Netflix is well placed to dominate for some time yet and the huge debts it has accrued are all part of its operating model. The reason why it's investing so much in its Originals is to ensure that Netflix still has a huge library of content to offer its subscribers. If the non-Originals were to disappear overnight, it would not make a scrap of difference to my viewing and I'm sure that many, like me, take Netflix purely for those Originals. As for other competing streamers, yes, more will come on the scene over a relatively short timescale, but it is the pay tv channels that will suffer, not Netflix. It is true that people have only so much money to play with, but given the choice of cheap, bountiful content on the streamers, and expensive pay tv channels that incorporate hours of dross between one or two gems, what choices do you expect the public to make? |
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It's a ridiculous notion to say that 'only' pay-tv channels (by this I presume you mean Comcast owned Sky, Liberty Global owned Virgin Media and others) will suffer and Netflix thrive with the increased competition in the market. The market for those willing to spend £8 a month for additional content has a finite size. The public continue to make their choice month in, month out with direct debits worth hundreds of millions each month heading to Sky, Virgin Media and BT and I don't see any reason why people won't continue to do so. There's plenty of quality on demand content on those platforms too, for anyone with an irrational fear of linear television channels. There's also premium sport content, which given the prices paid appear to be the most popular/profitable content for platforms. No streamer has demonstrated a business model for this and every time I bring it up you just tell me that's different! |
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I don't know too much about at it the moment apart from you have to have a Now TV device (smart box, stick or 4K box) and by Googling the name of the trial it appears to be something to do with video player software. I would expect once it starts I will have to sign a NDA so wont be able to report what the new service is like, but if not I'll try and give you guys and gals here a heads up on what its like. Hopefully as well as the resolution they'll up the framerate of the sports channels too. |
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People with Now TV Sticks can forget 1080. The wifi pickup on them isn't that good unless it's sitting next to the router. Mines about 20ft away and its hit and miss. Had to opt for the PS4 app instead
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Sky and VM will have bouquets of SVOD/AVOD services instead. That is the way this is going. Ditch the traditional pay TV channels for the new VOD services and you will get better choice and see some change out of what you were paying before. Why is that a bad thing? As for premium sport, Sky will simply set up a stteaming service and compete with the likes of Amazon. Incidentally, you did clock that Amazon is showing premiership matches free of extra charge, didn't you? Disney + will also be showing sport on its ESPN strand, and I think that will be at a pretty reasonable price. The cost of some sports such as boxing are high anyway, whether or not we receive it by traditional means. By the way, where does any 'fear' of traditional broadcast channels come from? Nobody fears them, old chap, they are just on their way out, and over the next decade, that will become pretty obvious - even to you. |
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Amazon won packages that didn't meet the reserve price the FAPL had at the first round of auction, low cost rights allow Amazon to show games in something like four separate time slots during the season. By comparison, Sky showed 9 games on Sky One this season. None of this breaks current business models.
You think, but can't demonstrate, that Disney will enter the market at a "reasonable" price, nor can you demonstrate that at said price it could sustain buying the highest profile rights presently held by Sky or BT and that they could turn a profit from doing so. Linear TV gone by 2029? That's quite quick considering it took us 14 years to complete digital switch over. The fear of linear TV is your attitude towards it. To the rest of the population many watch (and pay heavily to services providing) it day in, day out, without any significant distress caused to their day to day lives. Right now I'm watching the climax of the Premier League without having to avoid Twitter in case I find out what happens on there before it happens on my TV screen (as appears to be the case with so-called live streaming). |
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https://www.theverge.com/2019/4/11/1...le-deal-likely Once again, your negative view of all this is wrong. The big question really is whether ESPN UK will carry any of the football premier league packages, and whether Disney will be able to absorb some of that cost as a loss leader. Amazon certainly would, without question, although some doubting Thomases on here still refuse to believe it. The fact that Amazon have got the lowest Premiership package only this time around is acknowledged. However, you have totally ignored the fact that they are providing these matches with no extra charge. Not very Sky-like, is it? My 'attitude' towards linear channels is most certainly not based on any 'fear' on my part - why would I fear them? They will be dying off soon. It's pretty obvious really but it's difficult to 'prove' what hasn't happened yet. However, that doesn't make you right, not by a long chalk. Incidentally, where did I say that linear TV would be gone by 2029? My view has always been that they will be gone (at least for all intents and purposes) by 2035. |
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Sky offering Premier League games on Sky One (available in the basic packages on Sky and Virgin) is exactly the same as Amazon offering them "free" to subscribers to Prime. Again there's much speculation that these huge global entities will be willing to take a hit on the Premiership rights without actually considering why they'd bother? If they can't turn a profit from them in the three year window what's the long term benefit? As you've said many times before - these are flexible packages people can just leave easily and there will be plenty of other choices available. |
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Pay tv is on rapid decline in the States, while streaming services like Netflix and now Hulu have been on the rapid increase. If people want links to this proof, they can type into Google themselves, but take one example: Comcast. Comcast is rapidly losing pay tv subscribers, especially among the younger age bracket 20-35, but they are rapidly gaining broadband customers instead as the younger folks use the streaming services. Link to these figures are here: https://www.cmcsa.com/news-releases/...r-2019-results This is happening to all the pay tv companies in America as people cut their cords in favour of streaming. How much proof do people want that linear tv is in terminal decline? Will they only agree when BBC1 is left broadcasting?? |
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How many of those are then signing upto TV services like Youtube TV , Sling TV , Hulu Live TV , DirecTV Now ?
All of which offer linear TV the only difference being streamed rather than over satellite or cable. |
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Apple TV is now available on non-Apple devices.
https://www.engadget.com/2019/05/13/...ung-smart-tvs/ I've just got it on my Samsung 2018 TV. 4k HDR content is available, however it doesn't look like iTunes Extra content is. Additionally Airplay 2 is supported and also works as you'd expect. |
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Apple wants to get this streamer onto as many platforms as possible, so hopefully VM will be an attractive proposition. |
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You, like Old Boy, are making the false assumption that current pay-tv companies do not adapt and decline to zero while streaming service subscriber penetration will rise to the sum total of human population. Fanciful. |
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That's because it won't. There's no point in my providing links for you. You just ignore them or try to find some strange excuse to discredit them. What you are expressing is just your point of view which is not backed up in any way. I'm doing the same, but with back up information and in line with how the TV industry sees it. |
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Nobody has said that linear viewing will not be possible - after all, that's how we watch sport. It's the conventionally broadcast channels that will be disappearing. |
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My “desperate scenario” as you put it is that people will continue to consume television in a variety of means: linear, time shifted and on demand from a variety of providers (including streaming providers). Hardly desperate or controversial? You, on the other hand, are claiming the market will revolutionise yet can’t explain why basic economics (affordability of sports rights for example) doesn’t apply to streamers. You have to demonstrate how linear reaches zero and that Liberty, Comcast etc cannot adapt. I don’t have a high bar to demonstrate that people enjoy (and will continue to do so) the current broad range of offerings. |
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Those broadcast channels still available in the US ? A country with far higher numbers cord cutting. |
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Nobody has said that cable and satellite channels are not available in the US. However, they are in decline, as the links have confirmed. ---------- Post added at 09:09 ---------- Previous post was at 08:57 ---------- Quote:
I cannot understand why you are, I think, suggesting that streamers will not be able to afford to stream live sport. They already do. Presumably you are referring to my comment that sport might well be cheaper, and I stand by that. Amazon is a good example. A reduced price for sport could draw more people into their Prime retail service. I said many moons ago that it is possible that the linear channels could be saved if they were able to adapt in some way, but I have seen no signs of that and frankly at the moment I cannot envisage what such an adaption could possibly be. On demand viewing is so much more convenient, and without advertisements, time wasting is eliminated. AVOD will still be available of course, but most people who can afford it will take the ad-free versions of their most used streaming services. You have acknowledged that streaming is becoming more popular. There will inevitably come a point when this trend tips so far as to make the linears no longer worthwhile. Just sit back and watch this play out. It will take a few years (Den please note)! |
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I'd suggest looking at some of the services I've listed above , I believe you'll find they carry lots of linear broadcast channels but then that doesn't fit with your beliefs does it.;)
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'The traditionally broadcast linear channels' are by far the most reliable means of getting programmes into homes, whether by aerial, satellite or cable. What is the logic of sending the same set times programmes over the internet which continues to be prone to all sorts of go slows and outages, especially as the current systems have had years of development to improve performance and reliability?
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Plenty of “outdated” technology survives because of simplicity/ease of access. I’m sure we’d all agree DAB and FM radio are superior to MW radio for instance. |
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But will 'linear programmes' sent over the internet give a better viewer experience than those sent via aerial, satellite or cable?
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However doing it as IP allows it to much more fluid as to how and where you watch. Look at what you can do with 'Watch from Start' on iPlayer for 'Live' channels. |
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Both Sky and Virgin Media have been distributing linear broadcast channels over IP for ages with Sky Go and VM TV Anywhere or whatever they call it these days. Your main point was the linear channels would be gone forever clearly not. |
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It should be crystal clear by now that I am talking about the TV channels that are made available by our transmitters, cable and satellite. In other words, the traditional broadcast channels. I have always said that live TV in the future will be streamed TV, although in my view, anything other than news and sport is not likely to be too popular a means by which people watch by that method. For that reason, they would have to make their streamed services more attractive if the broadcasters wanted them to be available in the future, as the Beeb have done on their i-Player. The Pluto TV-style viewing experience will still appeal to some, but I think it's only a matter of time before non-live events are watched mainly by way of VOD. To be clear, it is the method of delivery I have been talking about, not specifically the channels themselves made available by alternative means, although these will not be so popular in time and will decline because simply VOD will be far easier to access. I mean, why would anyone go to the programme they want to see from scheduled programming when it is already displayed prominently to be watched on VOD? |
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