Re: Coming Soon to Virgin TV (2013) Vol. 5.
Quote:
Originally Posted by Dave42
(Post 35631209)
if sky was bothered about ad revenue they would let others have the channels long time ago there not and if sky was bothered and the crap SA viewing figures it would been on others long time ago too they not they think people chose sky because of SA even though viewing figures contradict that they want people to get sky pay for the boxes and pay the HD charge they don't want to lose customers which they will lose lots if they give VM the withheld channels
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I think i've got what you said, however;
The only channel which will increase Ad Revenue if on VM will be Sky Atlantic as all the others currently exist in Standard Definition form.
Sky will get money from Virgin Media adding these channels, which is what im saying by milking the channels for all they are worth.
Again, Virgin Media is available in a lot less places than Sky, not many people will now switch from Virgin Media just for Sky Atlantic, and not many people will switch from Sky just because Atlantic is on Virgin Media.
Those on here who said if VM gets Atlantic then they will switch back have also said that they will only do it if the price is better than what Sky can offer, its not Atlantic that will keep them, its the price, so what they did is put the prices up.
---------- Post added at 15:11 ---------- Previous post was at 15:10 ----------
Quote:
Originally Posted by Chad
(Post 35631224)
The figure is closer to 7% however between 15% to 20% of SKY customers regularly watch SKY Atlantic shows via on demand and catch up. I've seen the stats as part of a focus group on the channel. Personally I've never watched anything on the channel "live". I tend to record shows or download full boxsets to my SKY+ box.
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I was going with the figure of an average of just over 500,000 views (based on BARB ratings) with a 10 million Sky subscribers (which is a lot less than there actually are), that therefore would be 5% |
