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Re: F1 Channel
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I'm sure there are other people who know far more about it on CF. |
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Do you mean that Sky charge VM what they want, and choose exactly what they sell to them? |
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Bernie Ecclestone suggests free-to-air Formula One could end on BBC.
http://www.guardian.co.uk/sport/2012...a-one-free-bbc Quote:
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"The Chinese Grand Prix in April was the first race broadcast live by the BBC this year and its viewing figures were down by 1m on 2011 to a peak of 4.21m. Sky's coverage of the race peaked at 887,000 and averaged at around 1m over the first four races of the year."
So I make that 80% of the population who can't/aren't watching the races on sky. Bernie is a master at spin - all this 'it wouldn't make any difference here in the UK' is clearly bull. |
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I keep re-reading that piece, and I just cannot understand what Bernie's talking about. There are obviously some lines to read between but I'm struggling to do so. He can't seriously think that having a potential audience of 10 million is the same as having an actual audience of 6, can he? Especially when there is very obviously a large cross over of people who are watching the BBC coverage on the Sky platform. The simple fact is that the wishes of the sponsors will always win out, which is precisely why the BBC are continuing to get good access to teams and drivers even at races they're not broadcasting live-more people see them. Until Sky are able to compete in terms of actual viewing figures I am sure that F1 will continue to remain free to air in some form or another and will just be for Sky what it always was-a way to drive subscriptions to theirsports package outside of tthe football season and to assist with migrating customers to their hd stb.
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