Re: Virgin Media signs a deal with Spotify
 

Just activated my 3 month we7 free trial, and it works just as it did before; I can play whole albums, playlists, or the radio mode.

So it does behave like spotify without the enforced facebook link.

One thing I've always liked on we7, is that you can play a radio station based on your whole music library, not just an artist. AFAIK, you can't do that with spotify.