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-   -   ntl to rebrand. (https://www.cableforum.uk/board/showthread.php?t=10252)

abailey152 31-03-2004 12:58
Re: ntl to rebrand.
 
Quote:
Originally Posted by asdf
Why will it have to cost money?

NTL reps aren't needing extra training to drop home, broadcast etc from their startup speech.

NTL paper will be ordered but the old stuff will no doubt still be used until it's all gone, so no cost there.

Anything that is already physically branded (vans, offices?) isn't being changed, so no cost there.

Where is this big cost?
So the team that came up with the new motto did it for free, did they? And the graphics team who have designed how it actually looks are not paid? As are the web designers etc. etc. I think not. Therefore it costs money.

abailey152 31-03-2004 13:02
Re: ntl to rebrand.
 
Quote:
Originally Posted by Pierre
ntl: is the logo. home/business/networks/broadcast is the division and is sometimes added onto the logo. But not always.

If you go to the BT website you will see that they have BT:Wholesale etc.etc.

The LOGO (for the hard of understanding) is not changing. Therefore they are not rebranding.
So NTL do not use a specific typeface for the "home" bit? They do, so it is definitely part of the logo. If a company (notice I say company) used a logo with the :home added in exactly the same way as NTL use it using their typeface, I think it would hit the courts. Which ever way you want to dress it, this is another useless PR stunt.

ntlrocks 31-03-2004 19:07
Re: ntl to rebrand.
 
so will the LCR3 guide and interactive bar at the top change to ntl:?

bigitup_j 31-03-2004 19:18
Re: ntl to rebrand.
 
already just says ntl: on bromley CR3, and CR1. but not interactive...they'll have to change it soon.

asdf 31-03-2004 20:08
Re: ntl to rebrand.
 
Quote:
Originally Posted by abailey152
So the team that came up with the new motto did it for free, did they? And the graphics team who have designed how it actually looks are not paid? As are the web designers etc. etc. I think not. Therefore it costs money.
I imagine a lot less than Barclay is getting paid in consultation fees or whatever it is he's spnging these days.

It could of just been a decision of one of the managers y'know. We don't know whether it was an outside group or not!

abailey152 31-03-2004 20:17
Re: ntl to rebrand.
 
I agree with you that it is probably not NTL's biggest expenditure, but it just seems a total waste of money anyway. Better spent on adding decent spam filters to the email servers, or something else useful IMHO.

Neil 31-03-2004 21:33
Re: ntl to rebrand.
 
Quote:
Originally Posted by asdf
I imagine a lot less than Barclay is getting paid in consultation fees or whatever it is he's spnging these days.

It could of just been a decision of one of the managers y'know. We don't know whether it was an outside group or not!
$6000.00 per day at last count. :rolleyes:

zovat 01-04-2004 08:59
Re: ntl to rebrand.
 
Quote:
Originally Posted by Neil
$6000.00 per day at last count. :rolleyes:
:Yikes: :Yikes: :Yikes: :Yikes:

th'engineer 01-04-2004 09:06
Re: ntl to rebrand.
 
Would like to put my name forward as a consultant :angel:

Frank 01-04-2004 11:31
Re: ntl to rebrand.
 
Quote:
Originally Posted by Neil
$6000.00 per day at last count. :rolleyes:
Next thing you know he'll have a Lear Jet :rofl:

asdf 01-04-2004 11:44
Re: ntl to rebrand.
 
I wish i was paid 6000 a day.

Does anyone know what he *actually* does, or is this just another of these over inflated jobs where he plays golf all day?


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