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Re: NTL promoting copyright infringement
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I think most advertisers know this, so can put (almost) anything they like in their ads, knowing that the campaign will be finished by the time the ASA has dragged it's feet. |
Re: NTL promoting copyright infringement
I don't know if this has been mentioned before in the thread, but I was put on hold by ntl yesterday (as per usual) and had to endure the usual torture of the three/four variations of the tinny on-hold music rotated over and over again, plus the adverts in between.
Now I normally don't pay much attention to the adverts but I could not help but wonder at the legality of one of them. It said something like 'if you're after MP3's at more MPH then you should get broadband from ntl home'. Are ntl trying to promote the downloading of illegal MP3 files using their broadband service? Although having said that, I do download MP3's using P2P software, so I'm not really in a position to say that it's wrong, but at a time where the RIAA are taking people to court over the issue of sharing copyrighted music, I think ntl are being a little bit risky with it. |
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There are sites where you can legally download music,for a fee,so they're covered. The argument in this particular advert centres on the implication that Spiderman was "legally" available for download. |
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I certainly haven't and the sites that do offer music that isn't in MP3 (usually WM with DRM to stop it from being copied). |
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Re: NTL promoting copyright infringement
There have been more developments in the .com version of this thread:
http://www.nthellworld.com/forum/sho...2&page=9&pp=30 |
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and in the USA there is a site which allows you to download movies (at a cost) - I tried to use it but it rejected me cos my ip address wasnt within USA! |
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OK people, we have a final resolution from the ASA over this issue. I have received the following email from them:
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Re: NTL promoting copyright infringement
Pathetic, considering the number of other complaints to the ASA regarding Ntls dubious marketing practises!
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To be honest we gave NTL the 'get out' statements on .com and .co.uk. At least the future ads will be correct, that's if they use it again :)
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Are these 'revised' facts correct? Have there been that many legal downloads and was the spiderman trailer availiable on the internet before the cinema. |
Re: NTL promoting copyright infringement
At the end of the day it seems like everyone made too much fuss of too little a thing.
The ASA has now made its descision, whether or not NTL were telling the truth is nothing to do with us at all. I only hope that the people with too much time on their hands to go causing trouble when its clearly not as serious as they think it is learn from this matter. Keep your nose out of other peoples business is a lesson I was taught when very young, I think that this lesson should be taught to some people on here. |
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Wise words. But some members seem to have some kind of witch hunt going, and will not be at all happy at the ASAs actions. :p |
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Fact: NTL made a claim in an advert which they ought not to have made (Spiderman was available online before it was in the cinema). They say this was a mistake and should have read 'Spiderman trailers'. Fact: The same advert was repeated more than once. If this 'mistake' had therefore not been pointed out, they would have continued to make it. Fact: NTL published statistics about movie downloads, and now accepts that the figure is misleading, having undertaken to verify the number of only legal downloads in future adverts. Fact: The ASA, prior to agreeing to an informal settlement with NTL, accepted that there was a case to answer. Namely, that the advert as it stood could be seen to advocate illegal downloading of copyright material from the internet. Fact: The ASA thanked me for drawing the matter to their attention. The ASA is an official body, with an official process which requires pubilc help in order to function. Adverts are my business, they are your business, and they are the business of every mature adult citizen of the UK. We do not live in isolation. The way this country works and the good conduct of its people is a shared responsibility. There is no 'us and them'. |
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Resulting FACT: The advert obviously wasnt that much of a problem Resulting FACT 2: The ASA INFORMALLY closed the case. Conclusion: Over reaction on someones part. |
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I never thought there were any witches at ntl. A couple of goblins perhaps, and maybe even a troll or two, but hey .... ;) I'm sure you're a beautiful and righteous elven lady, OB. :) :p |
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I personally think the advertisement has potential to do damage, maybe it would have if it was on a more large scale medium or maybe it already has. My advice to NTL is don't begin prosecuting file shares until this incident is long forgotten - it may come back to bite you. I never wanted NTL to be hurt from the issue, just to recognise their mistake. |
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1. I am happy with as much as they did. 2. It was enough of a problem for them not to dismiss it out of hand, which they could have done. 3. No, they informally resolved the case, after receiving certain commitments from ntl. Conclusion: Ntl were wrong; I reported their wrongdoing; the authorities agreed and requested an undertaking from ntl not to repeat the wrongdoing; ntl made a commitment; everyone acted in a legal, polite and honest manner; case closed. |
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You say "we" well you certainly did not represent myself, nor I suspect OB. The advert was able to be interpretted in two ways, one way was that there was nothing wrong with it, the other way was that there was something wrong with it. This point was never really argued, I never said the advert was ok, I just didnt think it warranted so many people jumping on a bandwagon and reports top the ASA. What I argued against was people reporting this, what has it gained? what did you achieve.......oh sorry yeah a thanks from the ASA, which is about as worthwhile as a big tick a gold star and a Well Done form your primary school teacher. I stated that the ASA would do nothing, I was wrong, they actually did "Next to Nothing" See I can admit that I wasnt 100% correct all the time. :D Had the advert been as serious as some of the users on here seemed to think it was the ASA would have indeed fined NTL. They didnt, draw your own conculsions from that. |
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The result from the ASA is unlikely to satisfy them. As far as I'm concerned, as a matter of Law, NTL were wrong to produce a misleading advert, it was reported, it has been dealt with. That's what the ASA are there for, that is their job, and they have done it. Assurances have been forthcoming that it won't happen again. Fair cop. Done deal. What's the point in arguing this further ? |
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NTL recognised a mistake in their advertisement Advertisement will not be repeated Therefore only a limited number of people will be under the impression that spiderman was availiable to download before in cinemas and it was acceptable. We won't win the nobel prize for it (we just have too much time on our hands). But quite frankly if you don't care why have you been defending them?? I find your attitude lazy and selfish. |
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I know there are folks out there who want to see ntl die a horrible death; I'm not one of them, and reporting this ad to the ASA wasn't part of a vendetta on my part, nor was it an attempt to add grist to the mill of the 'anti-ntl mobs'. :Peaceman: |
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And was that number for legal downloads of music correct??? |
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I don't think he's lazy or selfish. Even if he were though, better that than bitter and retentive.... :) |
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