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-   -   VOD : Linear is old tech - on demand is the future (https://www.cableforum.uk/board/showthread.php?t=33705051)

OLD BOY 19-03-2019 13:09

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by jfman (Post 35987487)
Are premium channels on Virgin/Sky not 1 month commitments?

No-one said they were not. But that's just the premium channels.

jfman 19-03-2019 15:02

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35987549)
No-one said they were not. But that's just the premium channels.

I’m just pointing out that the flexibility exists already, above having a minimum package.

Horizon 19-03-2019 21:25

Re: Linear is old tech - on demand is the future
 
Disney is moving its UFC PPV fights onto its ESPN+ streaming service. Although this is not a wholesale move of UFC away from linear channels, it may give an indication of where the future lies:

https://variety.com/2019/digital/new...ew-1203165507/

muppetman11 25-03-2019 08:55

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35986791)
Further evidence, if any was needed that people are becoming disillusioned with pay tv. It's only a matter of time now before people decide to ditch their hundreds of poor value channels for SVOD services.

https://www.rapidtvnews.com/20190314...#axzz5iF8AQWwn

In the netgem.tv survey, just over three-fifths of the Sky, Virgin or BT customers polled (62%), said their package was ‘only slightly’ or ‘not at all’ customised. Only just over a tenth have a package that is highly customised for their household viewing habits while a third (32%) of those surveyed with an account with Sky, Virgin Media or BT TV, believe that their paid-for TV package is poor or terrible value for money. In a further show of dissatisfaction with traditional packages, a fifth (21%) of people who pay for a traditional TV package admit that they stream extra content not on those channels every day.

What seems totally lost on you is the fact these companies never lose money so if we buy into your future scenario all that would happen is the streamers would ramp prices up to make the shortfall up.

OLD BOY 25-03-2019 09:34

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by muppetman11 (Post 35988531)
What seems totally lost on you is the fact these companies never lose money so if we buy into your future scenario all that would happen is the streamers would ramp prices up to make the shortfall up.

While we have competition between the streamers, and both Apple and Disney are set to launch theirs this year, I would not expect prices to rocket at all. Global streamers are able to keep their prices low due to the sheer volume of subscribers compared with the domestic channels we have now.

There is nothing to suggest that these prices will rocket at all.

muppetman11 25-03-2019 09:38

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35988540)
While we have competition between the streamers, and both Apple and Disney are set to launch theirs this year, I would not expect prices to rocket at all. Global streamers are able to keep their prices low due to the sheer volume of subscribers compared with the domestic channels we have now.

There is nothing to suggest that these prices will rocket at all.

That's another thing that seems totally lost on you , Disney already distributes it's content globally across different worldwide pay TV platforms it's going down the path of direct to consumer to increase its revenue not reduce so I'm not sure how you work that out.

OLD BOY 25-03-2019 12:47

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by muppetman11 (Post 35988542)
That's another thing that seems totally lost on you , Disney already distributes it's content globally across different worldwide pay TV platforms it's going down the path of direct to consumer to increase its revenue not reduce so I'm not sure how you work that out.

Why are you concerned that any organisation wants to maximise its profits? These are global players and thus get economy of scale, so everybody wins. More profit for the companies, better value for consumers.

Also, don't forget that ultimately the streamers will replace the TV channels, so that's one cost less for pay tv subscribers.

Hugh 25-03-2019 13:01

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35988555)
Why are you concerned that any organisation wants to maximise its profits? These are global players and thus get economy of scale, so everybody wins. More profit for the companies, better value for consumers.

Also, don't forget that ultimately the streamers will replace the TV channels, so that's one cost less for pay tv subscribers.

Ha ha ha ha ha ha ha - oh, wait, you're serious.... :dozey:

You may have noticed that Netflix put their prices up regularly - surely if they were enjoying the economies of scale, the prices would stay the same.

Or could it be they have very accurate pricing models, and charge what they calculate the market will bear.

muppetman11 25-03-2019 13:02

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35988555)
Why are you concerned that any organisation wants to maximise its profits? These are global players and thus get economy of scale, so everybody wins. More profit for the companies, better value for consumers.

Also, don't forget that ultimately the streamers will replace the TV channels, so that's one cost less for pay tv subscribers.

I'm explaining they want to make more which goes against your view that things will be cheaper.

OLD BOY 25-03-2019 13:13

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by muppetman11 (Post 35988557)
I'm explaining they want to make more which goes against your view that things will be cheaper.

And I have just described how that won't be the case.

---------- Post added at 13:13 ---------- Previous post was at 13:08 ----------

Quote:

Originally Posted by Hugh (Post 35988556)
Ha ha ha ha ha ha ha - oh, wait, you're serious.... :dozey:

You may have noticed that Netflix put their prices up regularly - surely if they were enjoying the economies of scale, the prices would stay the same.

Or could it be they have very accurate pricing models, and charge what they calculate the market will bear.

The streaming companies will be constrained by the competition.

The economies of scale relate to global distribution versus domestic only distribution.

Netflix is currently testing the waters, and it makes sense for them to do so, particularly given the huge amount of investment going into their shows. However, with competing services such as Amazon, Disney+, Apple and Starzplay, price increases in the future will be constrained.

muppetman11 25-03-2019 13:13

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by Hugh (Post 35988556)
Ha ha ha ha ha ha ha - oh, wait, you're serious.... :dozey:

You may have noticed that Netflix put their prices up regularly - surely if they were enjoying the economies of scale, the prices would stay the same.

Or could it be they have very accurate pricing models, and charge what they calculate the market will bear.

He really doesn't seem to get it does he.

OLD BOY 25-03-2019 13:14

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by muppetman11 (Post 35988561)
He really doesn't seem to get it does he.

I think it's the other way around :D

muppetman11 25-03-2019 13:18

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by OLD BOY (Post 35988562)
I think it's the other way around :D

Try and read back what you have put it's full of incorrect statements.

You tell us Disney only distribute domestically when clearly they don't , if that's the case how is it I can currently watch their content here in the UK.

Your suggestions are all over the place and don't stand up in the real world sadly as I'd love cheaper.

OLD BOY 25-03-2019 13:49

Re: Linear is old tech - on demand is the future
 
Quote:

Originally Posted by muppetman11 (Post 35988563)
Try and read back what you have put it's full of incorrect statements.

You tell us Disney only distribute domestically when clearly they don't , if that's the case how is it I can currently watch their content here in the UK.

Your suggestions are all over the place and don't stand up in the real world sadly as I'd love cheaper.

When I talked of domestic distribution, I was talking about pay TV channels. Yes, Disney and others also make their programmes available in other domestic markets through a patchwork of contractual arrangements and through their own channels. But it must be more economic to have all those programmes on one platform, distributed globally. That way you reduce the costs of all the middlemen and all the manpower involved in getting those programmes added to a raft of different channels.

Additionally, people who don't want to get tied into contracts with the likes of Sky and VM don't have to in order to watch these programmes. They can instead subscribe to a service which is better able to meet their viewing needs and at a much cheaper price. So their audience grows, bringing in more income.

muppetman11 25-03-2019 13:52

Re: Linear is old tech - on demand is the future
 
The point being Disney and others want you and in fact rely on people continuing to subscribe.

Let's see how long some of these services last when people are dipping in and out a month at a time. Great for the consumer but not a great business model let's be honest not when they are wanting to see revenue growth year on year.


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