Cable Forum - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

snip

I think we need to avoid getting too clever here.

Parasitic spyware is something Joe Bloggs understands. If you get too creative, he'll get confused.

Yes, but you need "eye catchers" in any campaign..for example ISPy as the header, followed by the explanation.

jelv	28-05-2008 09:08

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by Dephormation (Post 34561297)

Parasitic spyware is something Joe Bloggs understands.

I may be underestimating the British population, but I do wonder if parasitic would be understood by all.

xxxware is very much a term used by people who know something about IT. I think also that people who have some knowledge would assume that it is something that gets installed on their PC and that with anti-spyware software they can avoid it. The key thing is that it is the ISPs doing it. ISP Spyware would be better.

If this gets implemented we've got to get users leaving the ISPs in droves.

NTLVictim

28-05-2008 09:12

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

contract to ISPyware?

Rchivist

28-05-2008 09:22

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by jelv (Post 34561293)

I'd suggest we need to identify the key facts that the phrase needs to convey:

I think ISP needs to be in there somewhere - to make it clear that it is individual ISP's doing it and suggest that switching gets away from the problem.

"Data" - I don't think that helps as it's a bit too nebulous - it's the fact that every page visited is being tracked is the issue rather than what data is collected as a result of the tracking

I wonder if linking in to a phrase people already recognise would work - something like "Big Brother ISPs"? That could link on to other headlines such as "Big Brother ISP's are watching YOU".

We've got to grab peoples attention and make them worried.

Edit: We've also got to steer clear of anything that means zilch to people without some IT knowledge - this needs to be aimed at he Sun reader.

"ISPy with my little Webwise"

jelv	28-05-2008 09:26

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by R Jones (Post 34561308)

"ISPy with my little Webwise"

I'd keep clear of Phorm or Webwise in the main tag - they are not the only players and our campaign needs to be against them all. If Phorm crashes someone else will learn from it and step in.

NTLVictim

28-05-2008 09:28

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

T shirt, anyone?

Webspies

..just click if you're thick.

SelfProtection

28-05-2008 10:23

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by jelv (Post 34561309)

I'd keep clear of Phorm or Webwise in the main tag - they are not the only players and our campaign needs to be against them all. If Phorm crashes someone else will learn from it and step in.

Whatever Slogan is decided upon I think that the ending is just as Important!

Something like "....... which cannot be blocked by AV or Ad Blockers!"

NTLVictim

28-05-2008 10:44

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

share price..

1,200.000 [img]Download Failed (1)[/img] -12.50 -1.03%

jelv	28-05-2008 10:48

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by SelfProtection (Post 34561367)

Whatever Slogan is decided upon I think that the ending is just as Important!

Something like "....... which cannot be blocked by AV or Ad Blockers!"

Yes, that's a very important message to get across. I bet a lot of people are not bothered because they think the protection on their PC (firewall, AV, spyware blocker) will keep them safe. That's why I'd avoid any connotation with "spyware" - this is a far more insidious beast altogether.

Ravenheart

28-05-2008 10:59

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

1 Attachment(s)

Something I've put together

Florence

28-05-2008 11:18

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

I am away till Sunday bet it all goes pearshaped while am away or I will have a 100 pages to catch up no..

We are winning the campaign so far lets not be diverted from the main task phorm phree surfing...

mark777

28-05-2008 11:28

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by R Jones (Post 34561158)

Just to let you guys know that the hand of the BT Beta forum moderators is coming down again hard - just had an official warning for some fairly innocuous posts put on other BT Beta broadband forums to alert other users to the Webwise issue.

Could you not have a nice, simple anti-webwise avatar and a signature saying something along the lines of "Find out more at " (link to inphormationdesk)?

The avatar could even be something like a big "?"

Then just go and join every thread and talk about whatever the subject is. Don't mention Phorm or webwise.

EDIT : Looking through other threads there, few people seem to have avatars, so a 'catchy' one will stand out.

Wildie

28-05-2008 11:34

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

I`ve notice some of the stuff everyone found out about BT`s trail and Phorm the bits left over from it they now vanishing, is it down to what been found and they forgot about it.

jelv	28-05-2008 11:37

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by Ravenheart (Post 34561391)

Something I've put together

I like the image but the text is missing the ISP element - the message conveyed is that you're being watched and there's sod all you can do about it.

Ravenheart

28-05-2008 11:41

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by jelv (Post 34561405)

I like the image but the text is missing the ISP element - the message conveyed is that you're being watched and there's sod all you can do about it.

Hi Jelv, I can alter the text to anything that folks think might be beneficial, if anyone else wants to tinker with it feel free :)

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