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Re: Netflix/Streaming Services
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Re: Netflix/Streaming Services
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Re: Netflix/Streaming Services
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Further to this I see no evidence of football being available in future at reduced cost. I’d be curious to see how those business models are structured given the high cost of the rights. |
Re: Netflix/Streaming Services
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Re: Netflix/Streaming Services
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The idea that there’s going to be a golden age of low cost football in England financed by Amazon, Google, Facebook or others goes against all logic. These aren’t charities. |
Re: Netflix/Streaming Services
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Edit - however if Amazon did get more rights it would come as a cost to the consumer as Amazon can't keep absorbing costs so we could see a sports package added at extra cost. Edited - thankyou to Denphone for pointing out how my post was originally coming across. |
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Having differing opinions is not trolling at the end of the day even if it does not agree with your viewpoint of things... |
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I should of worded my post better though. I have edited it, thankyou for pointing out how it was coming across. |
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I don't think it's an unreasonable point to make that these rights didn't meet the reserve price, and there's an element of desperation on the part of the Premier League to get a new player into the market as Sky/BT clearly aren't going to bid much higher in the current market state. Prime, which I subscribe to all year round, in December between free trials and even at £7.99 represents good value. However even with millions of subscribers at that rate that's not going to add up to a £5bn bid in future for the rest of the rights. How to get maybe 4 million people to pay in the region of £40 a month gets into the ballpark. Significantly more than Sky Sports on Now TV which frequently has deals. |
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Re: Netflix/Streaming Services
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Yes I do think these things could happen. However there is nothing unique or special about England, despite what it may think, so I'd be surprised if the first sojourn into major sports rights (those that cost billions) will be the English Premier League. You must however accept that this 'test', at minimal cost, bears no resemblance to paying £5bn for sports rights and charging people £30/40 per month every single month of the year. There's a fallacy that it could be lower cost - however I've no idea where that comes from. Lower costs only comes from being spread across a larger customer base. Where are these people who want to watch Premiership football that can neither get Sky, Virgin Media, BT or Now TV (which I acknowledge is a Sky product)? Those involved to this point exercise profit maximisation and have experience in the market. Why would/should anyone else be better at it? There's also a paradox where the more successful the test is at gaining/retaining Prime subscribers the less likely they are to bid for rights. It's a small investment to gain a lot of low hanging fruit. Is £5bn a good investment to get more subscribers taking a product over and above Prime and likely to get a return on investment? I should point out I've never, ever questioned whether larger players could join the market - I've only questioned how they fund it and get a return on investment over a three year contract. A question that remains outstanding. I've also always acknowledged that Sky is a Comcast product - we are already in the hands of global players. |
Re: Netflix/Streaming Services
It's a test for Amazon, of course I can accept that.
On funding, the metrics of it, we spoke about this before, but think about what Amazon is first and foremost, a retailer. At the most basic level they can flog football shirts, at a more complex level they could use their vast data, to flog far more products and services to football fans and sell that data to third parties, so I wouldn't assume that there would be a £30-40 football sub, it maybe less, more, or none at all. Where are the customers going to come from, you ask? Simple. If they win the best packages from Sky, it will be Sky customers. Do you think people who are massive football fans would not switch from Sky to Amazon, becuase I think they would. Which leads me to another point and why Amazon or someone else might do this, it knocks the competition out, in fact, it would kill them. Sky's business model is based on football and from that, all the other stuff like films, Sky Q etc. But it's football first and without it, Sky's whole business would have to change. As more than half of the country already has a Amazon account, it would not be hard for Amazon to up sell football to those customers wanting it. Or Facebook, or Apple etc. Finally and I've said before, Amazon are global in nature, so one day it might be PL rights for the UK, next day they might try and get things changed so that they can bid for global rights. There's a lot of Chinese PL fans out there. |
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