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-   -   VOD : Linear is old tech - on demand is the future (https://www.cableforum.uk/board/showthread.php?t=33705051)

denphone 13-03-2019 20:17
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by muppetman11 (Post 35986479)
Multiple billion pound bid ?

You do realise that both BT and Sky combined are paying the Premier League nearly £4.6 billion in its latest rights deal.

The Middle East and China plus other overseas markets are growth markets sum netting the Premier League nearly double the previous rights , I can't see the league commuting all their global rights to one provider it just wouldn't make sense.

As for bundling multi billion dollar UK rights into a Prime subscription how much is that likely to push up Prime especially for those who don't like Football.
Given what Sky and BT charge you would be talking about a pretty big rise and that would not go down well with the many millions of Prime customers who do not like football or any other sport.

alwaysabear 13-03-2019 20:22
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by Horizon (Post 35986471)
.

---------- Post added at 19:56 ---------- Previous post was at 19:53 ----------

Amazon and Apple are trillion dollar companies and no doubt, Google and Microsoft not far behind.

Why would the authorities get involved?
No one company is allowed to have exclusivity in the UK market as I am sure you must be aware. Not sure what the competition law is around the rest of the world.

Horizon 13-03-2019 21:47
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by muppetman11 (Post 35986479)
Multiple billion pound bid ?

You do realise that both BT and Sky combined are paying the Premier League nearly £4.6 billion in its latest rights deal.

The Middle East and China plus other overseas markets are growth markets some netting the Premier League nearly double the previous rights , I can't see the league committing all their global rights to one provider it just wouldn't make sense.

As for bundling multi billion dollar UK rights into a Prime subscription how much is that likely to push up Prime especially for those who don't like Football.
If Amazon offered a lot more than the £4.6billion, I think the Premier League would seriously consider it, yes. Better to deal with one company, than dozens of them.

On UK rights, I would expect Amazon to play some trickery pokery with bundling, to mask the costs to the consumer in the same way that Sky etc do with their bundles.

---------- Post added at 21:47 ---------- Previous post was at 21:45 ----------

Quote:
Originally Posted by alwaysabear (Post 35986486)
No one company is allowed to have exclusivity in the UK market as I am sure you must be aware. Not sure what the competition law is around the rest of the world.
The tech companies have a lot of dosh, some of that no doubt would be spent on lobbying politicians. But I agree, its a hurdle for now.

OLD BOY 14-03-2019 07:21
Re: Linear is old tech - on demand is the future
 
I agree with Horizon. The streaming companies are the great disrupters of our time.

As far as Amazon is concerned, I don't think they will expect all their Prime customers to pay for the sport, any more than Sky or BT do now. Almost certainly, it will be an add-on for those who want it, maybe tied to other benefits.

Billymediasetup 14-03-2019 10:11
Re: Confirmed: linear is old tech - on demand is the future
 
[QUOTE=denphone;35911236]Somehow turkeys don't vote for Christmas..

muppetman11 14-03-2019 10:13
Re: Linear is old tech - on demand is the future
 
Amazon don't try to outdo Netflix in streaming so I'm struggling to believe they are going to pay north of £5 billion for UK football rights.

denphone 14-03-2019 10:36
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by muppetman11 (Post 35986580)
Amazon don't try to do outdo Netflix in streaming so I'm struggling to believe they are going to pay north of £5 billion for UK football rights.
You know and l know its pie in the sky and always has been MM.

Mr K 14-03-2019 10:58
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by OLD BOY (Post 35986559)
I agree with Horizon. The streaming companies are the great disrupters of our time.

As far as Amazon is concerned, I don't think they will expect all their Prime customers to pay for the sport, any more than Sky or BT do now. Almost certainly, it will be an add-on for those who want it, maybe tied to other benefits.
You must have spent more time posting about streaming OB, than you have actually streaming anything ! ;)

Horizon 15-03-2019 00:42
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by denphone (Post 35986587)
You know and l know its pie in the sky and always has been MM.
Then why have they got involved in sports? In fact, why have they got involved in streaming at all, if not to be a sizeable player? And I agree with the previous comment that they haven't outdone Netflix on streaming, so why are they bothering?

They're about to release a very expensive Lord of the Rings series, so very mixed messages coming from them. At least with Netflix, a pure streaming company, we know they're serious about streaming, but Amazon wants to be top dog in everything, so I'm not going to rule them out anytime soon.

denphone 15-03-2019 06:01
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by Horizon (Post 35986705)
Then why have they got involved in sports? In fact, why have they got involved in streaming at all, if not to be a sizeable player? And I agree with the previous comment that they haven't outdone Netflix on streaming, so why are they bothering?

They're about to release a very expensive Lord of the Rings series, so very mixed messages coming from them. At least with Netflix, a pure streaming company, we know they're serious about streaming, but Amazon wants to be top dog in everything, so I'm not going to rule them out anytime soon.
l am talking in particular about the UK Premier League football TV rights as they are not going to pay £5 billion just for just one countries football rights as it makes no business sense to them at all and never has done wherever with the Lord of the Rings series they are likely to get their money back again and again through the many monetary avenues that are open to them.

OLD BOY 15-03-2019 09:30
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by denphone (Post 35986710)
l am talking in particular about the UK Premier League football TV rights as they are not going to pay £5 billion just for just one countries football rights as it makes no business sense to them at all and never has done wherever with the Lord of the Rings series they are likely to get their money back again and again through the many monetary avenues that are open to them.
Do you really imagine that Sky and BT have bigger pockets than Amazon, Den?

The only question really is WHETHER they could outbid them, not whether tney COULD.

denphone 15-03-2019 09:39
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by OLD BOY (Post 35986740)
Do you really imagine that Sky and BT have bigger pockets than Amazon, Den?
You still don't get it do you OB as you have little understanding of what Amazon's business model is based on and one of the things it is not based on is forking out £5 billion for UK Premier League TV rights...

---------- Post added at 09:39 ---------- Previous post was at 09:38 ----------

Quote:
Originally Posted by OLD BOY (Post 35986740)
The only question really is WHETHER they could outbid them, not whether tney COULD.
That question is utterly irrelevant because it simply won't happen.

OLD BOY 15-03-2019 09:45
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by denphone (Post 35986741)
You still don't get it do you OB as you have little understanding of what Amazon's business model is based on and one of the things it is not based on is forking out £5 billion for UK Premier League TV rights...
Which paragraph in their business model says that, Den?

I understand that you don't think it will happen, but no need to make stuff up.

denphone 15-03-2019 09:55
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by OLD BOY (Post 35986745)
Which paragraph in their business model says that, Den?
You obviously have no understanding of the UK Premier League football rights market that is quite clear to see.

---------- Post added at 09:55 ---------- Previous post was at 09:51 ----------

Quote:
Originally Posted by OLD BOY (Post 35986745)

I understand that you don't think it will happen, but no need to make stuff up.
l see as is this not the person "who confidently predicted" for the last three Premier league rights auctions who said Amazon was going to blow Sky and BT out of the water with regards to those rights.

Answers on a postcard if you have a answer to that one..

muppetman11 15-03-2019 09:56
Re: Linear is old tech - on demand is the future
 
Quote:
Originally Posted by denphone (Post 35986747)
You obviously have no understanding of the UK Premier League football rights market that is quite clear to see.
Den OB has a very simplified way of looking at most business things.

It usually goes something like Company A has far more money than company B and could blow them out the water end of.:D

ESPN owned by Disney had far greater resources than both Sky and BT but retreated from the UK Sports market.


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