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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Phorm could be in serious trouble, their shares could be suspended and they could face fines and possible prison sentences for any individual who is proven to have been involved in what is effectively fraud. Maybe this current price surge is related? Announcement of a potential non-deal? It was also suggested on the BT forums that an investigation into this matter is already underway but there is no confirmation of this from any source. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
See they have the news of ISPreviews poll this link takes you to the results and yes the quoted part is the exact question asked and the selected responses. Brettpoos is barking up the wrong tree trying to say it is how you asked the question.. It is phorm and the ISPs that hide the questions behind offers.
http://www.ispreview.co.uk/news/EkEpVlpupVMXbvZieH.html |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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- No - 2.3% That would be Kent's "vast majority of users", then? :LOL: |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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I shared a few beers with a friend of mine who works at Saatchi here in London and his view is that the data you get from surveys is “complete tosh†- in his opinion, the only way to get good data is to run creative workshops in which you get people to design a product or service they might buy.I’m sure that Webwise is consistent with the questions that Phorm had members of the public answer. But now, when presented with the final product, we’re resoundingly saying that it’s not something we want. The blog entry also goes to the point that’s been raised before: There’s nothing in it for us. Where’s the good free stuff, the even cheaper broadband or the cold, hard cash? |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
More copyrights fun. Its not just BT who are in deep doodah. Phorm could be in trouble too if copyright is upheld;
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Can I just point out on this that ISPreview is wrong about Virgin changing its T&Cs to allow Phorm
The part they have quoted (G2) is in the original T&Cs issued in Feb 2007. Web archive link http://web.archive.org/web/200702141...ble/terms.html (archived on 14/02/2007) |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
TOR itself might not be a great solution to get around Phorm, but it did get me thinking about some other possibilities... Phorm's ability to match advertising to content is already pretty limited but we could further reduce its effectiveness by create a plugin that:
Screws up profiling with dummy requests - The more dummy requests are sent out, the more the profiling is polluted and the less use it becomes Creates huge numbers of Phorm user ids for each user - Given that Phorm can't store the user IP address they can't know how many user ids a user has. This could seriously damage the efficiency (and scalability) of their system and, of course, it reduces the effectiveness of the profiling. In the extreme, we could even create a new Phorm id for each request. Shares user ids between users - The wider a user id is shared the more worthless it becomes Blocks any OIX adverts - The less hits the ads receive the less their clients will be willing to pay. At the end of the day, the point of Phorm is to make money. If we can do anything to make it more expensive for them to do business and reduce their income then we can increase our chances of getting rid of them. I'm locked into a BT contract for a while longer (unless I can argue my way out due to the T&C changes) so I might give it a go. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Be careful. If Phorm really is legal (and like hell it is) those acts could be treated as a computer crime (misuse, denial of service etc). You are better serving notice on BT immediately and walking away from your contract, on the grounds that your service has been significantly changed from that which you contracted to purchase (by changes to T&C, or the operation of a system which you consider is a risk to operate). Its easy to do, click here. Ultimately, I guess what price your privacy, safety and security? Its cost me a few quid, but I don't care. VM aren't trustworthy any more, and the quality of my net connection is too important. Pete. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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And we shouldn't forget other methods webmasters use to protect content such as difficult-to-guess urls (yeuchh!), IP address deny/allow etc. Deep packet inspection techniques ride roughshod over either of these attempts by webmasters to ensure the security of their data, and Webwise/OIX opt-out solutions using robots.txt are clearly inappropriate for either of these, even if opt-out was acceptable in the first place. Quote:
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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It appears to me that it was intended to cover the purchase and use of services provided directly by ntl, and was never written with Phorm in mind. But, it does mean that when, presented with the question of Phorm, Virgin Media’s lawyers would have been able to say that Virgin Media were probably covered already. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
In theory, those changes in T &C's could well be directly connected to Phorm. They, Phorm, were in existence then, and we don't know when the initial talks started between Phorm and any possible partners.
Colin |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
The fact that Phorm changed cookies would have resulted in problems on ISPr where I have admin since they use cookies to allow people to be auto signed in.
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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http://web.archive.org/web/200511302...e/termschanges |
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