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-   -   Virgin Media plans ‘imminent’ launch of targeted advertising (https://www.cableforum.uk/board/showthread.php?t=33690895)

grahamf 29-11-2012 16:41
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by Qtx (Post 35504004)
I was comparing a terrestrial/freeview channel to another. I had no uproar over VM, so why would I over Sky?

You are trying to prove a point that doesnt have to be made, because you made a mistake based on your own personal bias towards VM and Carls knack for turning most threads off topic and into arguments.
I don't have a bias one way or the other:rolleyes:

Sirius 29-11-2012 16:58
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
What always worries me when TARGETED adverts rear there ugly heads is WHERE and HOW the data that allows the adverts to be TARGETED is taken from. For any advert to be targeted at an individual using a service the data to allow that targeting must be gleaned from the service the individual is using. Therefor will the user be given the ability to opt out and for his usage not to be tracked. ?

Qtx 29-11-2012 17:11
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by Sirius (Post 35504054)
What always worries me when TARGETED adverts rear there ugly heads is WHERE and HOW the data that allows the adverts to be TARGETED is taken from. For any advert to be targeted at an individual using a service the data to allow that targeting must be gleaned from the service the individual is using. Therefor will the user be given the ability to opt out and for his usage not to be tracked. ?
Worried you might get some 18+ ads while playing cartoon central on demand? :notme:

Usually a customer is assigned a number and the logs go against that number, going by some other similar systems. Then only that number needs to be shared and it cannot be linked back to an individual customer by a third party at least.

Personally I don't like tracking even if there is a small benefit.

Does make me wonder how targeted ads will work in houses with multiple boxes and a family of 3+. How does it know which individual is watching which program?

Sirius 29-11-2012 18:21
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by Qtx (Post 35504063)
Does make me wonder how targeted ads will work in houses with multiple boxes and a family of 3+. How does it know which individual is watching which program?
Nail and head is what you have just posted :)

muppetman11 29-11-2012 18:34
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by carlwaring (Post 35503977)
Indeed. Did you know that Sky could make all the channels it owns completely ad-free and still make loads of money as they get much more from subs than advertising.
Well done , you've just posted the most ridiculous post of the day.

If Sky were to make all their channels ad-free , how much money do you think they'd lose ? We're would that drop in income be made up ? I'm sure you'd find us the subscribers would be the ones to pick the tab up , I have no problems with ads on channels if helps keep subscriptions at an acceptable level.

carlwaring 29-11-2012 18:48
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by muppetman11 (Post 35504136)
Well done , you've just posted the most ridiculous post of the day.

If Sky were to make all their channels ad-free , how much money do you think they'd lose?
Not a lot when compared to the income they receive from subscriptions which, the last I heard was something around £500 per subscriber.

Of course they would never do it but that wasn't the point I was trying to make.

Qtx 29-11-2012 18:55
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by carlwaring (Post 35504147)
Not a lot when compared to the income they receive from subscriptions which, the last I heard was something around £500 per subscriber.
You don't allow hearsay, so provide proof please :nono:

My tv bill with Sky for the next year will come to a little over £160. The STB becomes mine at the end when I cancel too :tu:

spiderplant 29-11-2012 19:02
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by muppetman11 (Post 35504136)
If Sky were to make all their channels ad-free , how much money do you think they'd lose ?
£95 million last quarter. I'm amazed how little they make from advertising.

Code:
Revenue for 3 months ending September:

Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80


---------- Post added at 19:02 ---------- Previous post was at 18:59 ----------

Quote:
Originally Posted by Qtx (Post 35504150)
You don't allow hearsay, so provide proof please
Allow me, as I was in the area:
Code:
As customers choose to take more products from us, ARPU has grown to a new high of £550.
(Source for both http://corporate.sky.com/documents/p...ss_release.pdf)

Meanwhile, back on topic...

Qtx 29-11-2012 19:12
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Is ARPU an average customer spend? Not a term I am familiar with.

Edit: Googled it, Average Revenue per user.

Carls statement is still wrong as he said per subscriber and not average. Wouldn't normally be fickle over such a small detail but he does it all day long to everyone.

martyh 29-11-2012 19:13
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by spiderplant (Post 35504158)
£95 million last quarter. I'm amazed how little they make from advertising.

Code:
Revenue for 3 months ending September:

Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80


.
Our total revenue from continuing operations in fiscal 2011 was
£6,597 million (2010: £5,709 million), as set out in the table below.
For the year to 30 June
2011
£m
Retail subscription 5,455
Wholesale subscription 323
Advertising 458
Installation, hardware and service 112
Other 249
Revenue 6,597

2011 annual report

RichardCoulter 29-11-2012 19:22
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by spiderplant (Post 35504158)
£95 million last quarter. I'm amazed how little they make from advertising.

Code:
Revenue for 3 months ending September:

Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80


---------- Post added at 19:02 ---------- Previous post was at 18:59 ----------



Allow me, as I was in the area:
Code:
As customers choose to take more products from us, ARPU has grown to a new high of £550.
(Source for both http://corporate.sky.com/documents/p...ss_release.pdf)

Meanwhile, back on topic...
When Sky Digital started in 1998, the price for all the movie channels was £19.99 per month. If one subscribed to the Sky movie channels, the basics were thrown in for free.

When Sky Sports became a subscription channel, after the introductory offer
of £2.99 a month ended, this became £5.99.

Total: £25.98.

Adjusted for inflation, this figure becomes £39, yet the average ARPU is currently £45.83 per month.

muppetman11 29-11-2012 19:28
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by spiderplant (Post 35504158)
£95 million last quarter. I'm amazed how little they make from advertising.

Code:
Revenue for 3 months ending September:

Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80


---------- Post added at 19:02 ---------- Previous post was at 18:59 ----------



Allow me, as I was in the area:
Code:
As customers choose to take more products from us, ARPU has grown to a new high of £550.
(Source for both http://corporate.sky.com/documents/p...ss_release.pdf)

Meanwhile, back on topic...
The point being they still make money from advertising 458 million annually , so why would they give that up ? I do however take your point its a small amount in comparison to subscription revenue.

carlwaring 29-11-2012 19:43
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by Qtx (Post 35504168)
Carls statement is still wrong as he said per subscriber and not average. Wouldn't normally be fickle over such a small detail but he does it all day long to everyone.
Yet I was still correct as you knew what I meant despite the error :rolleyes:

---------- Post added at 19:43 ---------- Previous post was at 19:42 ----------

Quote:
Originally Posted by muppetman11 (Post 35504185)
The point being they still make money from advertising 458 million annually , so why would they give that up ? I do however take your point its a small amount in comparison to subscription revenue.
Thank you.

martyh 29-11-2012 19:43
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by muppetman11 (Post 35504185)
The point being they still make money from advertising 458 million annually , so why would they give that up ? I do however take your point its a small amount in comparison to subscription revenue.
They need as much as they can get with the company debt standing at over a billion £'s .The same for VM they are in debt and targeted advertising is worth more to them as they can sell the slots at a premium

Qtx 29-11-2012 20:18
Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 
Quote:
Originally Posted by carlwaring (Post 35504195)
Yet I was still correct as you knew what I meant despite the error :rolleyes:[COLOR="Silver"]
No, you would have been correct if you had said £500/550 average per subscriber. You did not say that. You said £500 per subscriber.

If you want to question and nitpick everyone elses posts, expect them to do the same to you.


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