| Rillington |
03-04-2012 21:14 |
Re: BBC Red Button - will it arrive before the Olympics?
Quote:
Originally Posted by denphone
(Post 35409318)
But the problems is Ben that Virgin instead of leading always seem to be a hundred yards behind with regards to announcements and they need to get their fingers out and lead the race instead of trailing with the stragglers all the time.:)
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That's the issue which keeps coming up time and time again. VM always drags its heals when it comes to linear TV rather than leading the way and this is another excellent example of this.
They should understand that not everyone wants Tivo (regardless of the price) or on demand. Many people just like to sit in front of their TV and select a programme of interest by scrolling up and down the channels.
---------- Post added at 21:13 ---------- Previous post was at 20:58 ----------
Quote:
Originally Posted by Chad
(Post 35409305)
Freeview will be offering the exact same content as Virgin customers who are on M+, L and XL without TiVo however Virgin customers, as we stand just now, will be paying a subscription to access the material where as Freeview is completely free to view.
For me Virgin are trying to push TiVo onto their customers way too hard.
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That's purely speculation. I know I said that in a previous posting but I was merely speculating as to what non Tivo customers might get.
I do agree that VM are trying overly to persuade their customers to get Tivo, and pay the costs which come with it, which shouldn't come as a massive surprise. They will see one way of doing this is to provide content which is only available if you have Tivo, or to put it another way, deprive content to those who will not pay for Tivo. The 24-stream Olympics coverage could well be the first major example of this. It's very possible that in the near future VM may start to provide new on demand content and future new linear channels only to Tivo customers and/or may start to remove existing channels and on demand content for those who haven't upgraded to Tivo. All speculation I know but remember that the chief executive did suggest that he wants every single customer to have Tivo in a few years time so they've got to find ways to make this happen.
It's worth recalling how Sky managed to get its entire customer base to scrap analogue and get digital in just a few short years. They did two things. One was to make it almost free to upgrade (IIRC you just paid for installation) and the other was to slowly run down the analogue service by removing channels from Sky analogue a few at a time. It worked for Sky so why wouldn't it work for VM regarding getting everyone using Tivo?
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