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Re: Coming Soon to Virgin TV (2019)
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Re: Coming Soon to Virgin TV (2019)
C21 Media was reporting on Friday:
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Re: Coming Soon to Virgin TV (2019)
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I know Sky is a household name in the UK but why would the Sky <insert number> name format be better than more distinctive names that have been around for years? SyFy, Universal, E! and Movies24 have been around for years. UK viewers know those brands. Numbers don't convey content, viewers will forget which channel broadcasts the type of show they like. Will it become obvious that their favourite vampire show is on Sky 6 and so is their US housewife docu-soap? I think Pick TV can be said to be doing a lot better now than under its old name of Sky3. And a good non-Sky example is Dave, it used to be UKTV G2, though admittedly much of the success there is because it coincided with it going Free-To-Air, but UKTV G2 doesn't roll off the tongue. And staying with the UKTV example, there was a time when all their channels had UKTV added to their names. That was ultimately deemed not the best idea, so co-branding with Sky e.g. Sky SyFy and Sky Universal isn't necessarily a good alternative. There were reports a few months ago, before Sky was bought, that Real Lives would close. The ratings numbers are tiny and I doubt most viewers would even recognise the brand. Partially because even though it's Free-To-Air, it's not on Freeview. I can't imagine Sky using that brand instead of the internationally known E!, which UK viewers are long familiar with. I'd even go as far to say that Sky entertainment channels with numbers, other than Sky One, don't last very long, and those that do are continually relaunched. Sky Two has previously been Sky2, Sky Mix and Sky One Mix and it hasn't been a distinct channel for most of that. With on-demand increasing in popularity it has become increasingly irrelevant. So I'm predicting the NBCUniversal channel brands to remain the same in the UK. The cost savings will come from the premises move already announced, and overlapping job positions being merged. |
Re: Coming Soon to Virgin TV (2019)
I’d imagine what Comcast do with their brands will be try to make them as broadly uniform worldwide where they can.
It won’t always be possible, but with everything moving in the direction of a small number of worldwide distributors over the air, satellite, cable and online it makes sense. |
Re: Coming Soon to Virgin TV (2019)
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The NBCU channels, along with FOX, are in my opinion are far stronger both content and brand wise than any Sky branded numeric channel. The glory days of Sky One having all the first run top US drama series ended about 15-20 years ago, even Sky Atlantic, is not the same as its launch first year. Though Sky Witness has improved too and is now far superior than Sky 1. So I can see Sky 1 and 2 closing with main drama content sifted across to Universal TV, SyFy, Atlantic and Witness, and other content moved to one of the many lifestyle channels. Pick should continue with increased rerun content from NBCU. I think the Sky branding is now only associated strongly with Football and questionably Sky News, so possibly NBCU may just continue the brand as a provider only, ie Direct TV or Dish Network, as opposed to a branded broadcast network of channels. |
Re: Coming Soon to Virgin TV (2019)
I'd politely disagree , Sky One viewing far exceeds Universal channel , Comcast will use the Sky brand to expand across Europe no way the main Sky Entertainment channels are going anywhere.
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Re: Coming Soon to Virgin TV (2019)
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Re: Coming Soon to Virgin TV (2019)
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Re: Coming Soon to Virgin TV (2019)
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I do think Sky Two will close though. As far as I'm concerned Pick TV is what any Sky Two should be, but the Sky Two name has too many bad associations with viewers these days as it doesn't (appear to, maybe I'm wrong) have any unique programming and is thought of as a Sky One recent repeats channel. If Sky Two doesn't close, maybe it will be given an non-numerical name rebrand, or maybe there's an international Comcast brand they could use. It needs a theme, an identity, but not a crime channel... because they are everywhere at the moment. |
Re: Coming Soon to Virgin TV (2019)
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https://www.a516digital.com/2018/10/...rtainment.html |
Re: Coming Soon to Virgin TV (2019)
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I swear I thought I had read that it had launched on FreeSat years ago. But clearly not. :dunce: Thanks Richard. |
Re: Coming Soon to Virgin TV (2019)
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In Sky Boxsets 30 Rock , The Mindy Project have been added as Sky One and Law and Order Special Victims Unit as Sky Witness so I'd imagine those channels are safe. |
Re: Coming Soon to Virgin TV (2019)
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Re: Coming Soon to Virgin TV (2019)
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Re: Coming Soon to Virgin TV (2019)
Look like no channels are set to move over to MPEG4 this week.
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When it moved over to Astra 1A At launch the only UK Channels was (As seen by me in mid 1990): -ScreenSport (Later tookover by Eurosport) -Eurosport (Was part own by Sky until 1991) -The Children's Channel - 6am to 10am Weekdays or 12pm weekends -Lifestyle -Sky One -Sky News -MTV Europe -Sky Movies |
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