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-   -   VOD : Netflix/Streaming Services (https://www.cableforum.uk/board/showthread.php?t=33695779)

Mad Max 01-06-2019 12:57
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by muppetman11 (Post 35997506)
Wrong in what way ?
My apologies MM, i misread your reply.....:)

denphone 03-06-2019 05:59
Re: Netflix/Streaming Services
 
Some interesting thoughts on Netflix in this article.

https://www.theguardian.com/media/20...s-streaming-in

Quote:
Netflix’s decision to raise prices for UK customers by up to 20%, following a similar move in the US, is the latest sign of the mounting financial pressure the streaming giant is facing to keep its balance sheet in shape as it prepares for the arrival of deep-pocketed rival Disney’s eagerly anticipated service later this year.
Quote:
The company’s breakneck pursuit of global streaming domination means putting growth before profits, and the cost of amassing 150 million subscribers – 10 million of those in the UK – is mounting. Netflix’s annual programme budget stands at $15bn (£12bn) and the company has amassed a total of $42bn in debt and longer-term payments relating to content.
Quote:
Sir Martin Sorrell, the former head of the world’s biggest marketing group, WPP, has said Netflix would have to consider advertising “as an alternative revenue generation opportunity”.
Quote:
Netflix is not yet at a point where ad revenue is crucial to its viability.

OLD BOY 03-06-2019 07:58
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by denphone (Post 35997700)
Some interesting thoughts on Netflix in this article.

https://www.theguardian.com/media/20...s-streaming-in
Interesting, Den. However, as I have said before, Netflix would do well to offer a subscription free advertising alternative rather than inflict advertisements on everyone. I don't think most subscribers would take kindly to commercials. Many would just walk away.from the service.

oliver1948uk 03-06-2019 08:29
Re: Netflix/Streaming Services
 
Why do we go round in circles? It has already been stated more than once that advertisers want their wares in front of those with money, not the poor who opt for the free version

OLD BOY 03-06-2019 08:42
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by oliver1948uk (Post 35997708)
Why do we go round in circles? It has already been stated more than once that advertisers want their wares in front of those with money, not the poor who opt for the free version
You are looking at this from the point of view of the advertisers. Why should Netflix care about them unless they actually need them?

denphone 03-06-2019 09:09
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by OLD BOY (Post 35997702)
Interesting, Den. However, as I have said before, Netflix would do well to offer a subscription free advertising alternative rather than inflict advertisements on everyone. I don't think most subscribers would take kindly to commercials. Many would just walk away.from the service.
Commercials are coming sometime in the future whether subscribers like it or not OB.

OLD BOY 03-06-2019 10:11
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by denphone (Post 35997713)
Commercials are coming sometime in the future whether subscribers like it or not OB.
Only as an alternative to subscriptions, Den.

oliver1948uk 03-06-2019 10:19
Re: Netflix/Streaming Services
 
That is just what you hope; not a fact

OLD BOY 03-06-2019 10:28
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by oliver1948uk (Post 35997722)
That is just what you hope; not a fact
I don't think Netflix would want to lose a considerable number of subscribers to achieve an advertising model, do you? The ITV Hub and All4 services both offer an ad free version and a subscription version, and from what I have read, US streamers are thinking along the same lines. This would provide the best of both worlds - increased engagement with viewers and increased income for the service providers.

muppetman11 03-06-2019 10:34
Re: Netflix/Streaming Services
 
Interestingly the article states that in the USA three quarters of Hulu's 28 million subscribers take the $5.99 package which has exposure to commercials. It's also believed Hulu makes more money from the $5.99 subs than its ad free $11.99.

Comcast will offer a free version of its streaming service to Comcast and Sky subscribers and estimated it could make $5 per month from each subscriber.

denphone 03-06-2019 12:34
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by oliver1948uk (Post 35997722)
That is just what you hope; not a fact
Nail hit on head!!!!!

---------- Post added at 12:34 ---------- Previous post was at 12:33 ----------

Quote:
Originally Posted by muppetman11 (Post 35997726)
Interestingly the article states that in the USA three quarters of Hulu's 28 million subscribers take the $5.99 package which has exposure to commercials. It's also believed Hulu makes more money from the $5.99 subs than its ad free $11.99.

Comcast will offer a free version of its streaming service to Comcast and Sky subscribers and estimated it could make $5 per month from each subscriber.
l suspect he just ignored that part as it does not suite his agenda,:D

OLD BOY 03-06-2019 19:56
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by denphone (Post 35997738)
Nail hit on head!!!!!

---------- Post added at 12:34 ---------- Previous post was at 12:33 ----------



l suspect he just ignored that part as it does not suite his agenda,:D
Ignored what part? I would pay the higher subscription to avoid adverts, as I am sure many would. If commercials intruded on Netflix in a big way, you wouldn't see me for dust.

So what is the economic argument for driving away all those customers?

denphone 03-06-2019 20:04
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by OLD BOY (Post 35997806)
Ignored what part? I would pay the higher subscription to avoid adverts, as I am sure many would. If commercials intruded on Netflix in a big way, you wouldn't see me for dust.

So what is the economic argument for driving away all those customers?
He who sees what he wants to see and hear and he that does not like to see and hear what he does not like not like to see and hear.

---------- Post added at 20:04 ---------- Previous post was at 20:02 ----------

Quote:
Originally Posted by OLD BOY (Post 35997806)
I would pay the higher subscription to avoid adverts, as I am sure many would. If commercials intruded on Netflix in a big way, you wouldn't see me for dust.

So what is the economic argument for driving away all those customers?
l doubt quite a few would not want to pay extra for a advert free Netflix as there is only such much people have at their disposal cash wise.

OLD BOY 03-06-2019 20:12
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by denphone (Post 35997807)
He who sees what he wants to see and hear and he that does not like to see and hear what he does not like not like to see and hear.

---------- Post added at 20:04 ---------- Previous post was at 20:02 ----------



l doubt quite a few would not want to pay extra for a advert free Netflix as there is only such much people have at their disposal cash wise.
As an avid supporter of scheduled TV, Den, I wouldn't expect you to care less whether commercials were on Netflix. Plenty would, though.

denphone 03-06-2019 20:21
Re: Netflix/Streaming Services
 
Quote:
Originally Posted by OLD BOY (Post 35997811)
As an avid supporter of scheduled TV, Den, I wouldn't expect you to care less whether commercials were on Netflix. Plenty would, though.
l am no avid supporter of anything nor am l biased OB as l say it as l see it but of course you see it as someone who is bitterly opposed to streaming which of course is something very much something you are imagining.


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