Cable Forum - Coronavirus (OLD)

ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)

Mad Max

07-08-2020 20:25

Re: Coronavirus

Quote:

Originally Posted by Damien (Post 36045981)

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

---------- Post added at 20:25 ---------- Previous post was at 20:20 ----------

Quote:

Originally Posted by Carth (Post 36045952)

aaah but I've been taking online lessons in the fine art of Glaswegian oaths

;) :D

I could help you with that, born and bred in the great city of Glasgow....:)

Chris

08-08-2020 00:12

Re: Coronavirus

Quote:

Originally Posted by Mad Max (Post 36045986)

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

The system was developed in the middle of the 20th century by news and magazine publishers to aid their sales and marketing efforts. It has proven so useful it is now used as the standard approach to market research for just about any product or service.

You might think it’s bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.

Hugh	08-08-2020 00:23

Re: Coronavirus

Quote:

Originally Posted by Mad Max (Post 36045986)

Moi aussi - Sunny Govan... :D

Paul	08-08-2020 03:03

Re: Coronavirus

Quote:

Originally Posted by Chris (Post 36046000)

You might think it’s bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.

Indeed, it actually works quite well.
In the 1990s I worked for a division of Experian that sold a marketing (targeting) product that (partly) used that information.

Sephiroth

08-08-2020 07:16

Re: Coronavirus

Quote:

Originally Posted by Hugh (Post 36046001)

Moi aussi - Sunny Govan... :D

Alll is explained now.

Pierre

08-08-2020 16:30

Re: Coronavirus

Quote:

Originally Posted by Damien (Post 36045981)

IMO I don’t think there is much of a difference between B and C2, and many cases C2 will earn more than B.

I suppose it’s useful for marketing but as with all things the top and bottom are stark, with a whole cocktail of nuance in between.

Maggy

08-08-2020 19:19

Re: Coronavirus

Topic?

Pierre

08-08-2020 19:41

Re: Coronavirus

Quote:

Originally Posted by Maggy (Post 36046057)

Topic?

Hazelnut in every bite?

pip08456