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ATM ITV have a long way to catch up IMO.

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Canelo Alvarez has signed the richest contract in sports history with new streaming service dazn. This follows their recent multi year deal with Eddie Hearn worth £750 million.

With HBO recently confirming they are pulling out of boxing after nearly 45 years there is set to be a seismic shift on how boxing is viewed in the States.

DAZN don't have the streaming market to themselves. Espn also recently launched a streaming service which also includes boxing coverage. Both services cost $15 in total giving boxing fans more action than ever before, cheaper than ever before without the need of a contract or TV subscription.

We're witnessing a shift from conventional linear broadcasting to streaming. Once the shift has happened I can't see it going back the way

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Did you read that bit, Den? ;)

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About as much as some have read certain other posts in this thread MM.;)

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Agreed, Chad. It's a one-way dead end street for the conventional linear channels. Just a few more years and it will become obvious.

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As obvious as some of your Nostradamus like predictions up to now.;)

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Predictions tend to be for the future, not the present, Den.

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Then history will favour you well OB.;)

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Well, Vintage TV and ITV Encore are the first in a long line of linear channels that we will see disappearing from our screens over the coming years. I dare say GINX will be the next to go into administration.

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It seems you are clutching at straws as per usual OB as most linear channels are very well funded and l dare say the example you have given me are not very representative of that clear fact..

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I don't know how you explain ITV's troubles just a few years ago when advertising income went down and threatened its very future, in that case. The financial position of many of these channels is precarious to say the least, and as advertising income drops with falling audience levels, so we will see more TV channels go to the wall.

This is not something I want, Den (although paying for these relatively expensive pay TV packages is getting harder to justify, and streaming channels are so much cheaper and with more good content), it's just economics.

Unless TV channels can find other means of keeping afloat, then inevitably they will sink. ITV is now looking to reduce its reliance on advertising by increasing the number of new productions and by establishing a new streaming service, but they may have left it too late.

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ITV has bought many more production companies over recent years, with a fair few North American ones among them. Making the content to sell to other broadcasters helps make advertising revenue less of a direct problem for them.

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Oh dear OB who needs Mystic Meg when we have you for predictions.:D

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That's right, but my point was that ITV had to do this to survive. The smaller channels won't have the ability to make their own productions, so they are most likely to go first.

---------- Post added at 12:39 ---------- Previous post was at 12:38 ----------

Yes, sorry! It's just the way it is. :erm:

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He must be working overtime lately.:D

---------- Post added at 13:17 ---------- Previous post was at 13:13 ----------

The smaller channels will always survive as they have done for 20 years as if one or two go then one or two will replace it as that has been the case for many a year..