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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Suppose someone uses the BBC site a lot. Their profile used to target ads on other sites would be largely based on interception of BBC content. This cannot be used for advertising purposes in the UK. It would be interesting to know if the BBC has any arrangement to be excluded (i.e. no profiling of visits to the BBC site). |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Meanwhile lets see what the other MEP's come up with .. another 5 or so of them I think! |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
The BBC already serve ads to me here in the UK. The reason is that, at work, our external web routing exits in Holland. When I go to the BBC site, it thinks I'm a Dutch bloke and so sends me ads on their site. It's very annoying.
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Just a quick thought as I pass through this evening...
Doesn't the BBC's Charter say something about the BBC not showing adverts? Not that that has stopped them from plugging Eastenders (*hurl*) on their radio stations. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Sadly, I think the latest incarnation of the BBC Charter allows advertising to be pushed at all non-licence payers (they justified it as "helping to keep UK licence payers fees down") and given that they've allowed this mission-creep, they're also likely to be okay with profiling of UK users for the purposes of targeted advertising on sites visited other than www.bbc.co.uk My personal opinion: Roll-on all-digital TV, when they can do-away with the licence fee and charge those people who actually watch BBC (I'm one) by means of direct subscription, hence continuing the brilliant tradition of advertisment-free, high-quality television in this country. Come to think of it - I think this is Kent Ertugrul's biggest miscalculation in the whole sorry Phorm affair: He assumed that UK citizens are, in consumer terms, the same as US citizens. What he failed to realise is that, unlike our US cousins, we have a great tradition of high-quality, advertisment-free media content which is funded effectively by subscription (OK - licence fee, but hopefully subscription in the future), This contradicts his business' premise that content services cannot survive without advertising (and therefore Phorm is a necessary evil), so he choses to ignore this inconvenient example of how good the internet could be. |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Yep, Brits don't like ads. This is neatly illustrated by the ad-break in popular TV programs that correspond with a jump in the demand for electricity as millions of kettles get switched on. Note to advertisers...if people are making a cuppa, who is watching the ads?
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Alexander Hanff ---------- Post added at 22:29 ---------- Previous post was at 22:06 ---------- Quote:
Alexander Hanff |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Interesting article in the Washington Post. Clearly this is also controversial in the US. Also clearly NebuAd has first mover advantage in the US (contrary to the views of 'Carol and Son') which is maybe the real reason Phorm jumped to the UK.
http://www.washingtonpost.com/wp-dyn...040304052.html |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
In the interests of spreading the word I sought advice from a couple of friends and then advised Rainbow Network, Pinknews.co.uk and Stonewall about Phorm. Got a reply today from the editor of Pinknews who says he will be looking into it.
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Seeing the Cap'ns link to his footage of the London meeting has reminded me. Has there been any news on the pro version, promised by 80/20, being released?
:welcome: vicz |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
I checked 80/20 Thinking's site last night and didn't see any news on it.
I will email Simon later and see if he can shed any light on it. Alexander Hanff |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Indeed Florence. Well, I got a reply from Patricia Hewitt today. It must be difficult being an MP and on the Board of BT (or it might not be, given the renumeration for it?!) Anyway, she did not have to reply as I am not in her constituency, but unfortunately when she "Checked the position with BT" they just gave her the standard lines to trip out to me: 1. Contrary to what we all believe, no personal data involved in the secret trial interceptions, no customers identified, no data kept and no law broken (we disagree I think!) 2. The extensive customer research where more than half want phorm... (or something like that based on the questions that were asked by BT's market research which we all know will have been using questions that did not include words like "ISP spy on you", "Phorm Adware/Spyware/Rootkit stealth technology" etc! Congrats Alexander on the response from the Earl Of Northesk. We still wait to see the answer to his written question eh? Wonder if they government will get around to answering that before he gets back here. On the question of public vs private forum... please do keep updating this place here. It's good to see the size of the opposition to the Phorm system proposed. If too much of it goes into a private forum we might lose some momentum. All the best to Alexander for the BBC Click recording :) Hank |
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
OK I have emailed Simon about the video, hopefully have some news about it when I get back from London tomorrow night.
With regards the "private forum". Please let me reiterate it was never my intention to suggest that the Phorm debate be sandboxed. I was merely referring to a focused thread/discussion on questions we might like the Earl of Northesk to direct at the Home Office and Government in general. This thread is very busy and it would be easy to miss input on the questions being put together. Alexander Hanff |
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